How Quality, Value and Satisfaction Create Passenger Loyalty: an Empirical Study on Indonesia Bus Rapid Transit Passenger

This study aims to investigate the dimensions of service quality especially in the area of public transport as well asthe role of service quality in enhancing passenger\u27s value, satisfaction and loyalty. Partial Least Squares (PLS) with survey data from 152 BRT passengerswas used by this study. This study found that outcome quality, physical quality and interaction quality are the the primary dimensions of service quality. In addition, this study explained that service quality has a signifiant effect on passenger perceived value, satisfaction and loyalty. Apart from perceived service quality, this study also found that passenger satisfaction and perceived value are the essential determinants of passenger loyalty

Pengaruh Persepsi dan Sikap Pemain terhadap Niat Menggunakan Mobile Game Menggunakan Technology Acceptance Model

Technology Acceptance Model was developed in order to describe therelationship between user\u27sperceptive and their attitude toward an object. This researchmain purpose is to analyze the relationship between mobile game\u27s player\u27s perceptiveand their attitude toward the game and finally how that relationship affect user\u27sintention to use newer game. The research conducted in Indonesia and using purposivesampling, we have collected data from 170 Clash of Clan players. We use Partial LeastSquare (PLS) as our data analysis technique. This research results are user\u27s perceptive(perceived usefulness and perceived ease of use) both has direct significant effecttoward attitude and intention to use. In addition, direct significant effect also foundbetween attitude and intention to use, which made attitude toward use could becomemediated variable between the relationship between users\u27s perceptive and user\u27sintention to use. This research contribution is giving a good description for theimportance role of user\u27s attitude toward product use to improve user\u27s intention to usethe product

Analisis Pengaruh Citra Toko, Citra Merek Produk Private Label, Dan Nilai Yang Persepsikan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Giant Di Kota Malang)

: The purpose of this study was to investigate the direct effect of store image, private label brand image, and perceived value to customer loyalty. This study also investigates the indirect effect mediated by private label brand image and perceived value on these relationship. The samples are 110 Giant customers who buy private label products. Sampling method is used purposive sampling method. Hypotheses testing in this research is used SEM-PLS analysis. The research found that store image and perceived value have a significant influence on customer loyalty, but the private label brand image has not significant effect on customer loyalty. The private label brand image has not a mediating effect on that relationship. The perceived value has a mediating effect on the relationship between store image and custumer loyalty, furthermore perceived value also has partial mediation

The Application of E-tourism in Small and Medium-scale Tourism in Indonesia: a Strategic Management View

Tourism sector is one of state's income that cannot be separated from the roles of small and medium scale business unit. In accordance with the development of science and technology, tourism sector cannot be separated with the application of information technology commonly called as E-Tourism. In general, E-Tourism is an application of information technology in the field of tourism in order to achieve effectiveness and efficiency in promoting the tourism sectors in Indonesia. Its application in tourism sector can be used as a medium to promote virtual promotion in order to get wider markets. It is also known that most of the tourists who come to Indonesia are from developed countries and they are familiar with the application of ICT. By applying E-Tourism tourists andprospective ones are able to access tourism information fast and accurately. It is beneficial for small and medium-scale businessmen. The article attempts to give a description about the effects of E-Tourism on small and medium-scale business unit in Indonesia. It is expected that those involved in tourism business are able to formulate a strategicmarketing that can provide competitive advantages, while for researchers it is hoped that the article will be beneficial for future research related to E-Tourism

Promoting breastfeeding behaviour: An integration of persuasive communication and the theory of planned behaviour

Malnutrition is, unfortunately, a common problem in developing countries. Several health organizations such as WHO and UNICEF have advised that providing exclusive breastfeeding in the first six months of a child's life is one way to decrease the incidence of malnutrition. Clinically, many additional benefits can be derived from exclusive breastfeeding (Galson, 2008). Yet, while exclusive breastfeeding has been strongly recommended by health professionals, the percentage of Indonesian mothers who breastfeeds exclusively for their child's first six months is still lower than that in many countries (UNICEF, 2006). Given this, there is a need to formulate a strategy to promote breastfeeding in Indonesia in general and six months exclusive breastfeeding in particular. Persuasive communication is one mechanism that presumably can influence both intentions and subsequent behaviour

Destination Branding: Perceived Sacredness and Spiritual Tourism in Indonesia Amid the COVID-19 Pandemic

All industrial sectors such as tourism have been affected by the outbreak of COVID-19. Struggling with the current crisis, spiritual tourism that is inseparable with physical experience, cultural, and religious practices should re-manage their destination branding activity through an intensive communication process. This research aimed to update the destination branding literature by applying a qualitative research method. It explored the concept of perceived sacredness as the basic element of spiritual tourism, which has an important role in retaining the existence of spiritual destination. Narratives from the visitors of spiritual destinations who were involved in the focus group discussions were interpreted by generating the meanings of the perspectives while using the context of recent communication and management research. The study identified eight criteria of perceived sacredness. Physical entities of spiritual destination included area, building, location, and tangible artefacts or objects which are dominantly considered to define sacredness in Indonesian spiritual tourism. Furthermore, this research elaborated on the perceived sacredness criteria with the current destination brand communication to deliver an adaptation strategy for spiritual tourism in the time of COVID-19. Keywords: Destination Branding, Tourism Communication, Generating of Meaning, Spiritual Touris