90 research outputs found

    Children Sustainable Behaviour: A Review and Research Agenda

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    Adopting state-of-the-art practices, this article systematically reviews the extant body of knowledge on children sustainable behaviour. Our review uncovers and synthesises core themes of children sustainable behaviour into an organising framework and offers implications for theory, policy and practice. The paper acknowledges the relevance and interplay of the family and other socialisation agents such as the media and nature, with children to shape sustainable behaviours. The review identifies several gaps in the literature and advances a theoretical and methodological agenda for future research. Our article serves as a strong foundation for consumer re- searchers interested in contributing to knowledge on children sustainable behaviour

    Subjectivities in motion: Dichotomies in consumer engagements with self-tracking technologies

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    With the rise of self-tracking technologies (STT), self-quantification has become a popular digital consumption phenomenon. Despite recent academic interests, self-tracking practices remain poorly understood, in particular, little is known on how consumers engage with STT and how such behavioural trends produce new subjectivities. This paper adopts a Foucauldian perspective of self-surveillance to explore: how do subjectivities emerge from consumer interactions and engagements with self-tracking technologies? Data were collected from twenty participants using an ethnographic research design over six months consisting of semi-structured interviews and participant observation. The findings reveal two sets of dichotomies in the way consumers engage with STT, categorised as: ‘health and indulgence’ and ‘labour and leisure’. Through these dichotomies of self-surveillance, four subjectivities emerged: ‘redemptive self’, ‘awardee’, ‘loyal’ and ‘innovator’. Our study presents subjectivities as a continual process of (re)configuration of the self, as consumers move from one dichotomy to another. At the practical level, our findings offer novel approaches to segment consumers by reviewing the different contours of consumer behaviour in their interactions with STT

    Away from home: how young Chinese consumers travel with global brands?

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    This interpretive study investigates how a group of young Chinese students consume global brands of American origins, in China and in the UK. More specifically, this research examines how meanings attached to global food brands travel abroad with consumers and investigates the relationship between brand consistency and brand meanings across national boundaries. Findings from a thematic analysis of focus group interviews conducted over a nine-month period, reveal that some brand meanings are context and culture specific (contextual meanings) while other meanings travel with consumers across borders (core meanings). Theoretically, this study shows how global brands provide a platform of structural meanings, ideas and practices that are global and globalising in themselves, allowing a degree of fluidity and adaptation in relation to the local context of consumption

    Family Responses to Resource Scarcity

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    Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of family life. Drawing on depth interviews with 30 families from diverse demographic backgrounds, this study develops a framework to demonstrate how families respond to resource scarcity. Our research examines how multi-dimensional, concurrent and/or consecutive life events, such as job changes, house moves, or childbirth, create a mismatch between available and required resources to trigger situational resource scarcity. We identify different patterns of adjustments in consumption and resource investment over time, based on families’ chronic resources and reliance on support networks. Notably, the greater flexibility afforded by multiple family members is constrained by collective goals, domains of control, tensions and negotiations

    Understanding the relationships between tourists\u27 emotional experiences, perceived overall image, satisfaction, and intention to recommend

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    The purpose of this study is to empirically test an integrative model linking tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists’ emotional experiences act as antecedents of perceived overall image and satisfaction evaluations. In addition, overall image has a positive influence on tourist satisfaction and intention to recommend. The study expands current theorizations by examining the merits of emotions in tourist behavior models. From a practical perspective, the study offers important implications for destination marketers

    Destination Image and Destination Personality

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    This article investigates the relationship between brand image and brand personality. In the generic marketing literature, several theoretical frameworks exist to understand brand image and brand personality but still, much confusion surrounds the nature of the relationship between the two constructs. Drawing on the findings of two studies and using tourism destinations as a setting, this article contributes to this long-standing debate. Results indicate that destination image and destination personality are related concepts. Canonical correlation analyses reveal that the emotional component of destination image captures the majority of variance on destination personality dimensions

    Destination Image and Destination Personality: An Application of Branding Theories to Tourism Places

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    This study investigates the relationship between destination image and destination personality. While brand image and brand personality studies is well documented in the generic marketing literature, application of branding theories to places, in particular to tourism destinations, is relatively new. Using tourism destinations as a setting, this study contribute to the debate on the brand image – brand personality relationship. Results indicate that destination image and destination personality are related concepts. Canonical correlation analysis reveals that the emotional component of destination image captures the majority of variance on destination personality dimensions
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