Gaya Hidup Hijau: Membeli E-Ticket

Be green in style is popular today. There are several activities of “green chicâ€; eco fashions, go online shopping, and buy local. Purpose of this study was to describe consumer behavior in Surabaya consuming e-ticketing services in business aviation low cost carrier (LCC) as one of green in style. Using the elements of consumer behavior study; 5W 1H. In this research, respondents are who had bought and used e-ticketing services in business aviation low cost carrier (LCC) in Surabaya at least 2 times in the last 1 year, buying and using the services of low cost carrier airlines (LCC) with buy e-ticketing service for personal gain, based in Surabaya, graduate a minimum high school education. Analysis use frequency tables, tables percentage bar charts and cross tabulations method. This research result showed that e-ticketing service users in the business aviation low cost carrier (LCC) most were women. Respondents use e-ticketing service for holidays. The reason uses e-ticketing services because of practical. Respondents usually frequent purchases and travel by purchasing tickets using e-ticketing service between 2-4 times in the last 1 year. At the end, majority of respondents were satisfied after using e-ticketing service due to time saving and practical

STUDI DESKRIPTIF PERILAKU KONSUMEN PASHMINA IMPOR DI SURABAYA

Penelitian ini bertujuan untuk mendeskripsikan perilaku konsumen dalam mencari, membeli, menggunakan, mengevaluasi serta tindakan yang dilakukan setelah membeli dan menggunakan pashmina impor di Surabaya.  Perilaku konsumen tersebut mencakup Who is buyer, What they buy, Who influence their buying, Why they buy, Where they buy, When they buy, How often they use, How they know about the product, How they evaluated it after purchase, How they dispose after the purchase. Target populasi yang digunakan dalam penelitian ini adalah responden yang pernah membeli dan menggunakan pashmina impor minimal memiliki 3 buah pashmina impor dalam kurun waktu 1 tahun disurabaya.  Metode yang digunakan untuk pengolahan data dalam penelitian ini adalah tabel frekuensi, tabel histogram dan tabulasi silang. Hasil penelitian menunjukkan bahwa konsumen pengguna pashmina impor sebagian besar berusia 21 -35 tahun, berstatus menikah, dengan tingkat pendidikan terakhir D3 – S1 dan berprofesi sebagai ibu rumah tangga. Berdasarkan hasil dari tampilan data diketahui bahwajenis bahan yang sering dibeli oleh konsumen di Surabaya adalah cotton polyester. Pihak yang paling  mempengaruhi konsumen adalah keluarga. Mayoritas konsumen membeli karena motif pashmina impor unik dan tidak pasaran. Konsumen paling banyak membeli pashmina impor di online shop. Sumber Informasi utama konsumen mengetahui mkoleksi terbaru melalui social media. Dengan frekuensi pembelian 3 – 5 kali dalam setahun, sebagian besar konsumen menyatakan puas. Dari evaluasi kepuasan konsumen diketahui ada konsumen yang menyatakan cukup puas dan ada pula konsumen yang merasa tidak puas setelah membeli dan menggunakan pashmina impor. Mayoritas responden akan tetap menyimpan atau memberikan kepada keluarga atau orang lain apabila sudah merasa bosan dengan pashmina yang dimiliki

STORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY, AND STORE BRAND SHELF SPACE OF GIANT FACIAL TISSUE IN SURABAYA

Abstract – This research is conducted to examine store brand purchase intention: effects of risk, quality, familiarity, and store brand shelf space of Giant facial tissue in Surabaya. A quantitative and causal type of research is adopted for this study. Questionnaire used was adopted from Dursun, Kabadayi, Alan, and Sezen (2011) for offline survey. Purposive sampling method was used in study. Sample consisted of 200 respondents, whose age is 18 years old or above and have bought and experience Giant facial tissue at least twice within six months in Surabaya. Further data analysis was analyzed by SPSS 23.0 and LISREL 8.0. Result shows that store brand shelf space and store brand familiarity has influence on consumer perceived risk and perceived quality of store brand in Surabaya. Moreover, store brand shelf space, store brand familiarity, perceived risk, and store brand perceived quality has influence on consumer purchase intention of Giant facial tissue in Surabaya

STORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY, AND STORE BRAND SHELF SPACE OF GIANT FACIAL TISSUE IN SURABAYA

Abstract – This research is conducted to examine store brand purchase intention: effects of risk, quality, familiarity, and store brand shelf space of Giant facial tissue in Surabaya. A quantitative and causal type of research is adopted for this study. Questionnaire used was adopted from Dursun, Kabadayi, Alan, and Sezen (2011) for offline survey. Purposive sampling method was used in study. Sample consisted of 200 respondents, whose age is 18 years old or above and have bought and experience Giant facial tissue at least twice within six months in Surabaya. Further data analysis was analyzed by SPSS 23.0 and LISREL 8.0. Result shows that store brand shelf space and store brand familiarity has influence on consumer perceived risk and perceived quality of store brand in Surabaya. Moreover, store brand shelf space, store brand familiarity, perceived risk, and store brand perceived quality has influence on consumer purchase intention of Giant facial tissue in Surabaya

RESPON KONSUMEN TERHADAP IKLAN EMAIL DARI BIRO TUR DAN PERJALANAN DI INDONESIA

This study aims to determine and analyze consumer response to email advertising from online agent Tour and Travel in Indonesia.This type of research is causal research with quantitative approach. This study using purposive sampling approach with an assessment of the researchers who can be made respondents in accordance with the characteristics of the population. Thecharacteristics of the population is consumer who buy and used online agent Tour and Travel 2 times in the last 1 year, live in Indonesia, minimum of level education is bachelor.Respondents in t his study amounted to 125 people. The analysis in this study using a model of SEM (Structural Equation Modeling) through SPSS software version 22.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model.The result of this study indicate that with the intention of consumers to buy, build relationship, and trust with good service then consumers will read, open, take advantage of email advertising from Tours and Travel in Indonesia and even consumers want to get email ads in the future

PENGARUH CONSUMER VALUE DAN BRAND IDENTIFICATIONTERHADAP BRAND LOYALTY YANG DIMODERASI OLEHGENDER PENGGUNA SMARTPHONE ASUSDI SURABAYA

This study aims to prove the effect of Functional Value, Emotional value, Social Value and Brand Identification towards Brand Loyalty Asus smartphone in Surabaya. This study also want to prove the moderating effects of Gender among these four relation. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. Respondents in this study amounted to 200 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 16.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that 3 from 8 hypothesis were not supported such as the role effects of moderating gender between a positive relationship between emotional value towards Brand Loyalty, Social Value towards Brand Loyalty, and Brand Identification towards Brand Loyalty

STORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY, AND STORE BRAND SHELF SPACE OF GIANT FACIAL TISSUE IN SURABAYA

Abstract – This research is conducted to examine store brand purchase intention: effects of risk, quality, familiarity, and store brand shelf space of Giant facial tissue in Surabaya. A quantitative and causal type of research is adopted for this study. Questionnaire used was adopted from Dursun, Kabadayi, Alan, and Sezen (2011) for offline survey. Purposive sampling method was used in study. Sample consisted of 200 respondents, whose age is 18 years old or above and have bought and experience Giant facial tissue at least twice within six months in Surabaya. Further data analysis was analyzed by SPSS 23.0 and LISREL 8.0. Result shows that store brand shelf space and store brand familiarity has influence on consumer perceived risk and perceived quality of store brand in Surabaya. Moreover, store brand shelf space, store brand familiarity, perceived risk, and store brand perceived quality has influence on consumer purchase intention of Giant facial tissue in Surabaya

THE EFFECT OF ATMOSPHERICS ON BEHAVIORAL INTENTION AT KOREAN RESTAURANT IN SURABAYA

Abstract – This study aims to observe the influences of atmospherics on behavioral intention, both directly and mediated through quality perception. Korean restaurant is used an object for ethnic restaurant observed in this study.A quantitative and causal type research is adopted for this study. Questionnaire used was adopted from Ha and Jang (2012) for offline survey. Purposive sampling method was used in this study. Sample consisted of 160 respondents, whose age is 18 years old or above and have eaten in Korean restaurant in Surabaya for at least three times in the past six months. Further data analysis was analyzed by SPSS 22.0 and AMOS 22.0.Result of this study found positive relationship between atmospherics on service quality. Atmospherics also positively influences food quality. Positive relationship was also found on the relationship of service quality on behavioral intention. Moreover, food quality also positively influences behavioral intention. Service quality was proven as mediator in the influences of atmospherics on behavioral intention. Additionally, food quality was also proven as mediator in the influences of atmospherics on behavioral intention. However, this study found atmospherics has no impact on behavioral intention

PENGARUH CONSUMER VALUE DAN BRAND IDENTIFICATIONTERHADAP BRAND LOYALTY YANG DIMODERASI OLEHGENDER PENGGUNA SMARTPHONE ASUSDI SURABAYA

This study aims to prove the effect of Functional Value, Emotional value, Social Value and Brand Identification towards Brand Loyalty Asus smartphone in Surabaya. This study also want to prove the moderating effects of Gender among these four relation. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. Respondents in this study amounted to 200 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 16.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that 3 from 8 hypothesis were not supported such as the role effects of moderating gender between a positive relationship between emotional value towards Brand Loyalty, Social Value towards Brand Loyalty, and Brand Identification towards Brand Loyalty

PENGARUH CONSUMER VALUE DAN BRAND IDENTIFICATIONTERHADAP BRAND LOYALTY YANG DIMODERASI OLEHGENDER PENGGUNA SMARTPHONE ASUSDI SURABAYA

This study aims to prove the effect of Functional Value, Emotional value, Social Value and Brand Identification towards Brand Loyalty Asus smartphone in Surabaya. This study also want to prove the moderating effects of Gender among these four relation. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. Respondents in this study amounted to 200 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 16.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that 3 from 8 hypothesis were not supported such as the role effects of moderating gender between a positive relationship between emotional value towards Brand Loyalty, Social Value towards Brand Loyalty, and Brand Identification towards Brand Loyalty