Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising

Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function

Corporate Social Responsibility and Innovation in the Wine Industry :The Case of the Pays d’Oc Region of France in Respect to ISO 26000

International audienc

Antecedents and Consequences of Multi-Unit Franchising

International audienc

Consumer Perceptions and Acceptance of Innovation in Wine Packaging: An International Approach

International audienc