RECURSOS, CONTROLE E AUTONOMIA NA GESTÃO INTERNACIONAL DE SERVIÇOS DE UMA EMPRESA DE TI E SUBSIDIÁRIAS

This study analyzes the characteristics of the Globally Integrated Management Services (GIMS) of a multinational Information Technology and subsidiaries. The study also explores: 1) how the matrix manages resources and deals with the paradox of control and autonomy of the subsidiaries and 2) some differences of the Globally Integrated Management Services (GIMS) the other models of international management: export of services, multinational and transnational. To conduct this research was accompanied GIMS in the deployment of a parent and subsidiary company. The research methodology is qualitative, descriptive and exploratory study, conducted through a case study in parent and subsidiary. Data collection was conducted through interviews with 25 executives of American parent and subsidiary in Brazil. The results show that the adoption of GIMS model generates a relatively utilization of the resources, competencies stimulating local and combines power and control mechanisms of action given matrix with autonomy and independence of the subsidiaries

Análise da Gestão de Serviços Globalmente Integrada sob a Ótica das Metáforas

This paper analyzes the Global Integrate Service Management (GISM) under the optic of GarethMorgan’s metaphors. The GISM comprehends a international service management model,composed by specific characteristics that make it different from the classic multinational companyor the Transnationals. The international managementmodels and its evolution were analyzed andcompared to the administration theories in a deep literature revision. The GISM is a high profitablemanagement model, once that it’s take advantage ofbest available resources from the subsidiariesin each country, supported by market openings and operations flexibility, generating best resourceusage, control and actions autonomy for headquarters and subsidiary independency in aorchestrated way. Its study is important for scholars and administrators, in order to consolidateknowledge in a relatively less explored area, related to international management model forservices, operated through global subsidiaries internal networ

Análise da Gestão de Serviços Globalmente Integrada sob a Ótica das Metáforas

This paper analyzes the Global Integrate Service Management (GISM) under the optic of Gareth Morgan’s metaphors. The GISM comprehends a international service management model, composed by specific characteristics that make it different from the classic multinational company or the Transnationals. The international management models and its evolution were analyzed and compared to the administration theories in a deep literature revision. The GISM is a high profitable management model, once that it’s take advantage of best available resources from the subsidiaries in each country, supported by market openings and operations flexibility, generating best resource usage, control and actions autonomy for headquarters and subsidiary independency in a orchestrated way. Its study is important for scholars and administrators, in order to consolidate knowledge in a relatively less explored area, related to international management model for services, operated through global subsidiaries internal network.Este artigo analisa a Gestão de Serviços Globalmente Integrada - GSGI sob a ótica das metáforas apresentadas por Gareth Morgan. A GSGI compreende um modelo de gestão de serviços internacional, composto por características específicas que o diferencial da multinacional clássica e as transnacionais. Foi analisada a evolução dos modelos de administração internacional de serviços e explorada a sua correlação com os diversos contextos das escolas de administração em profunda análise bibliográfica. Sendo a GSGI um modelo de gestão altamente rentável, uma vez que extrai os melhores recursos disponíveis das subsidiárias em cada país, apoiada pela abertura de mercado e flexibilidade de operações, gerando um alto aproveitamento dos recursos, controle e poder de ação da matriz e independência das subsidiárias de forma conjugada, o seu estudo é de grande importância para a comunidade acadêmica e administradores, no sentido de consolidar conhecimentos em uma área relativamente pouco explorada, relacionada a gestão internacional de serviços, operada através das redes globais de subsidiárias