Persona in Social Media: A Case Study on Baim Paula Youtube Channel

Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity.  This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructing self-image through social media. Videos from Baim Paula youtube channel are selected as the main data of the analysis, considering Baim Wong’s success as celebrity and content creator. Using textual approach, the vidoes created and shared are analized as a cultural text which demonstrates celebrities’ self-representation in social media. The result shows that Baim Wong performs various self- images through his videos contents. His prank videos indirectly indicate authenticity and honesty entitled to Baim Wong’s image, as a strategy to create closeness to his fans. He also construcs an altruistic persona by giving presents and/or money to his pranked targets. Another self-representation is seen in videos about his daily activities with family and friends. Through these videos, Baim Wong constructs his image as a family man. The persona performed in social media has successfully attracted more fans/ subscribers and enhanced his fame. Subsequently, it generates profit not only from his YouTube channel, but also from advertising agencies and TV stations that hire him

Female Monsters: Figuring Female Transgression in Jennifer's Body (2009) and The Witch (2013)

This paper aimed to examine the depiction of the monstrous feminine in two horror flms, 2009’s Jennifer’s Bodyand 2015’s The Witch, by investigating how horror flms confront transgression through the construction of woman as a monstrous fgure in the story. The theory of abjection proposed by Julia Kristeva and of the monstrous feminine by Barbara Creed were used in the analysis. The main data were taken from these two flms, focusing on the characterization and narrative aspects. It was found that the depiction of the monstrous feminine in both flms was through the use of monstrous acts and images. The way in which these flms constructed monstrosity indicates female transgression of patriarchal boundaries, specifcally on the issue of gender identity and religiosity. The transgression emphasizes that there is no absolute identity, and thus boundaries are disrupted due to this fluid identit

Female Monsters: Figuring Female Transgression in Jennifer\u27s Body (2009) and the Witch (2013)

This paper aimed to examine the depiction of the monstrous feminine in two horror flms, 2009\u27s Jennifer\u27s Bodyand 2015\u27s The Witch, by investigating how horror flms confront transgression through the construction of woman as a monstrous fgure in the story. The theory of abjection proposed by Julia Kristeva and of the monstrous feminine by Barbara Creed were used in the analysis. The main data were taken from these two flms, focusing on the characterization and narrative aspects. It was found that the depiction of the monstrous feminine in both flms was through the use of monstrous acts and images. The way in which these flms constructed monstrosity indicates female transgression of patriarchal boundaries, specifcally on the issue of gender identity and religiosity. The transgression emphasizes that there is no absolute identity, and thus boundaries are disrupted due to this fluid identit

PRAKTIK KERUANGAN DAN KETERASINGAN: STUDI WARUNG KOPI DI KOTA PURWOKERTO, BANYUMAS JAWA TENGAH

Keberadaan warung kopi di Kota Purwokerto telah begitu marak. Fenomena tersebut dapat menjadi penanda perubahan ruang kota. Warung kopi menjadi ruang sosial baru bagi masyarakat Kota Purwokerto. Dalam warung kopi terkandung berbagai lapisan makna. Dalam warung kopi terjadi interaksi individu maupun kelompok yang membentuk makna berupa wacana, simbol, maupun citra untuk merepresentasikan diri, relasi yang dijalin, dan juga ruang atau situs terjadinya interaksi. Dalam warung kopi terjadi proses produksi ruang. Tujuan tulisan ini adalah berusaha menggali lapisan makna dalam praktik keruangan di warung kopi. Menggunakan metode kualitatif, tulisan ini mengambil data melalui cara observasi dan wawancara mendalam. Tulisan ini berdasarkan pemahaman bahwa warung kopi merupakan wujud perubahan dari pengembangan ruang kota di Kota Purwokerto. Dalam warung kopi terjadi dialektika beragam gerak, interkoneksi, interaksi uang, orang dan komoditas. Tulisan ini berpendapat bahwa warung kopi merupakan ruang persepsual hasil dari proses pengembangan ruang kota yang dikonstruksi beragam elemen dan kepentingan. Alih-alih menjadikan manusia yang menghidupi ruang hidup mereka, pertumbuhan warung kopi menghasilkan manusia yang teralienasi.

THE HUNGER GAMES: REPRESENTING THE NEW IMAGE OF AMERICAN POPULAR HEROES

This research is aimed at revealing the new image of American popular heroes as depicted in the novel adaptation film of The Hunger Games which is created as a trilogy, which consists of two more novels: Catching Fire and Mockingjay. This film is one of the most phenomenal films in 2013-2104, which grossed out up to $407,999,255. This research used textual approach, which focused on the text as the object, that is The Hunger Games film. The result shows that The Hunger Games essentially brings the issue of slavery back into scrutiny. However, the creation of the heroin in the film is granted as the reconstruction of popular heroes in America. She is an inspiring female hero which is exemplified as the appreciation of womens values. Yet, the heroin is broadly defined with the qualities of rouge heroes as the characteristics are the representation of the belief and values associated with freedom to wash away the oppression restore the rights of the minority. In addition to the issue of slavery , the symbols of new hope and new spirit are implicitly emerged in the story. This attempt was proficiently done by the heroin, which was eventually created as the new image of the American heroes