Internal indentity-based brand management : How to consistently deliver the brand promise at the point of sale?

In many well developed economies the number of brands as well as their perceived homogeneity is increas­ing for more than two decades. As a result, more and more brands appear interchangeable to their cus­tomers. To cope with this challenge it is necessary to develop a unique brand identity and to assure that this is being consistently delivered at all brand touch points. The latter requires that everyone who acts as a brand representative behaves according to the brand identity. Common understanding of and commit­ment to the brand are necessary prerequisites. A first model for internal identity-based brand manage­ment intended to fulfil these prerequisites was recently developed at the chair for innovative brand man­agement. The model is explicitly targeted at employees. This paper draws attention to yet another group of stakeholders which influences the brand image sub­stantially: the brands distributors. Empirical research has shown that particularly those internal refer­ence groups1 that have intensive interaction with the customers are able to influence the brand image. The purpose of this article is to assess whether the internal brand management model developed for employ­ees applies to distributors and to extend the existing model for the distributor context if necessary

Ranking the Performance of Universities: The Role of Sustainability

[EN] University rankings assess the performance of universities in various fields and aggregate that performance into a single value. In this way, the aggregate performance of universities can be easily compared. The importance of rankings is evident, as they often guide the policy of Higher Education Institutions. The most prestigious multi-criteria rankings use indicators related to teaching and research. However, many stakeholders are now demanding a greater commitment to sustainable development from universities, and it is therefore necessary to include sustainability criteria in university rankings. The development of multi-criteria rankings is subject to numerous criticisms, including the subjectivity of the decision makers when assigning weights to the criteria. In this paper we propose a methodology based on goal programming that allows objective, transparent and reproducible weighting of the criteria. Moreover, it avoids the problems associated with the existence of correlated criteria. The methodology is applied to a sample of 718 universities, using 11 criteria obtained from two prestigious university rankings covering sustainability, teaching and research. A sensitivity analysis is carried out to assess the robustness of the results obtained. This analysis shows how the weights of the criteria and the universities' rank change depending on the lambda parameter of the goal programming model, which is the only parameter set by the decision maker.Burmann, C.; García García, F.; Guijarro, F.; Oliver-Muncharaz, J. (2021). Ranking the Performance of Universities: The Role of Sustainability. Sustainability. 13(23):1-17. https://doi.org/10.3390/su132313286S117132

Intrinsic regulation of FIC-domain AMP-transferases by oligomerization and automodification

Filamentation induced by cyclic AMP (FIC)-domain enzymes catalyze adenylylation or other posttranslational modifications of target proteins to control their function. Recently, we have shown that Fic enzymes are autoinhibited by an α-helix (αinh) that partly obstructs the active site. For the single-domain class III Fic proteins, the αinh is located at the C terminus and its deletion relieves autoinhibition. However, it has remained unclear how activation occurs naturally. Here, we show by structural, biophysical, and enzymatic analyses combined with in vivo data that the class III Fic protein NmFic from Neisseria meningitidis gets autoadenylylated in cis, thereby autonomously relieving autoinhibition and thus allowing subsequent adenylylation of its target, the DNA gyrase subunit GyrB. Furthermore, we show that NmFic activation is antagonized by tetramerization. The combination of autoadenylylation and tetramerization results in nonmonotonic concentration dependence of NmFic activity and a pronounced lag phase in the progress of target adenylylation. Bioinformatic analyses indicate that this elaborate dual-control mechanism is conserved throughout class III Fic proteins

Key success factors and productivity of department stores

SIGLEAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel C 193491 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekDEGerman

Bewertung und Bilanzierung von Marken - Dokumentation des Tages der Wirtschaft des Fachbereichs Wirtschaftswissenschaften der Universität Bremen

Bewertung und Bilanzierung von Marken - Dokumentation des Tages der Wirtschaft des Fachbereichs Wirtschaftswissenschaften der Universität Bremen1

Erfolgswirkungen von Social Media in der B2B-Markenführung

Erfolgswirkungen von Social Media in der B2B-Markenführung6

Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken

Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken4

Konzeptualisierung von Marken-Authentizität

Konzeptualisierung von Marken-Authentizität4

Globale Markenführung in heterogenen Märkten - Moderierte Wirkbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie

Globale Markenführung in heterogenen Märkten - Moderierte Wirkbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie2

Strategien der formativen Evaluation virtueller Lehre. Erfahrungen aus dem Projekt eBuKo-Lab

Im Projekt eBuKo-Lab wurde die Entwicklung einer Lernplattform, des darin für eine Lehrveranstaltung aufbereiteten Inhalts sowie der Einsatz von Lernplattform und Inhalt von einer umfassenden formativen Evaluation begleitet. Die Evaluation basierte auf einem Mix aus drei quantitativen und drei qualitativen Methoden. Qualitativ kamen eine Heuristische Evaluation, Kriterienkataloge und die Methode „Lautes Denken“ zum Einsatz, quantitativ Studierenden-Fragebögen, das Tracking der Zugriffe der Studierenden sowie ein Lerntest am Ende der Lehrveranstaltung. In diesem Beitrag werden zunächst das Projekt eBuKo-Lab, das Konzept zu dessen formativer Evaluation sowie die bei der Evaluation eingesetzten Methoden beschrieben. Die Methoden werden im Hinblick auf deren Stärken und Schwächen für einzelne Evaluationsgegenstände reflektiert und es wird diskutiert, welche Methoden sich für welche Fragestellungen eignen. Abschließend wird dafür plädiert, bei der formativen Evaluation von E-Learning-Entwicklungen Studierenden-Fragebögen auf solche Gegenstände zu beschränken, die nicht durch qualitative Verfahren erfasst werden können. (DIPF/Orig.