A study of revisit intention : experiential quality and image of Muara Beting tourism site in Bekasi district

This research aims to examine the interrationship among the experiential quality, tourism site image and experiantial satisfaction toward the revisit intention of the tourism site visitors. The number of respondents in this research were 160 tourists that have visited the Muara Beting tourism site in Bekasi District.The research is based on a confirmatory model. The Structural Equation Modeling (SEM) with the help of AMOS statistic program was used to test the validity and the realibility of the instruments, goodness of fit model and the interrationship that were hypothesized in the proposed teoritical model. The structural model proved that almost all of the hypothesized relationship were proven to be confirmed. The results revealed that there are positive impact of experiential quality towards the experiential satisfaction and Muara Beting image.Experiential satisfaction is affected by experiential quality and tourism site image. The revisit intention is affected by the experiential satisfaction, but the tourism site image is not statistically proven affecting the revisit intention.peer-reviewe

Improving tourism quality by Islamic finance

Improving tourism quality to increase regional income and welfare of the citizens is the responsibility of regional government. And Islamic bonds or so-called sukuk could be one source of funding infrastructure provision. This study attempts to identify the potential of sukuk in Bekasi District using Financial Capability Index (FCI), Maximum Loan Index (MLI) and Financial Accountability Index (FAI) based on financial statements of Bekasi District. This is a descriptive research with quantitative approach for mapping the potential of sukuk of Bekasi District. A result of this study was to determine the potential issuance of sukuk in Bekasi to improve the quality of tourism. The benefits can be earned by Bekasi District Government and especially to their citizen.peer-reviewe

Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek, dan Kualitas Rasa Produk terhadap Niat Beli Ulang Konsumen Air Mineral Ades

The purpose of this study was to examine the quality of experience in moderating lifestyle, brand awareness and product taste quality on consumer repurchase intentions for ADES mineral water products. This research was conducted with the boundaries of the Bekasi district community as a population. This research was conducted using quantitative methods. The population in this study was everyone who had bought or consumed ADES mineral water products, so that the nature of the population in this study was non-probability sampling with purposive sampling as the respondent. The number of samples collected was 73 respondents. The collected data was processed using the regression test technique which was processed with the SmartPLS 4.0 application. The results of this study show 1) Consumers who buy Ades brand products feel that Ades mineral water products are in accordance with their lifestyle to meet their needs and maintain health. 2) Brand awareness supports customers to make repeat purchases. 3) Ades products have guaranteed quality so as to encourage customer interest to repurchase Ades mineral water products. 4) The quality of customer experience encourages consumers to repurchase the Ades brand mineral water. 5) The quality of experience can moderate brand awareness of the intention to repurchase Ades mineral water. 6) The quality of experience can moderate the quality of Ades mineral water products so as to support consumers buying back Ades mineral water. This shows that the higher the quality of Ades water products will lead to customer satisfaction which will encourage repurchasing. Lifestyle, brand awareness, and product taste quality on Repurchase Intentions for Ades products is stated to have a positive and significant effect

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SMARTPHONE ADVAN DI CIKARANG, BEKASI TAHUN 2019

Kebutuhan komunikasi pada perkembangan dunia modern dan globalisasi saat ini adalah hal yang sangat penting bagi masyarakat. Salah satu Smartphone yang ikut andil dalam dunia komunikasi adalah Advan yang merupakan merek lokal. Dalam beberapa kuartal, market share Advan mengalami penurunan sebesar 3%, dari kuartal kedua 2017 ke kuartal kedua 2018. Menurut data, Citra merek Advan tidak masuk ke dalam Top Brand Index tahun 2018, kemudian dari segi kualitas dan harga apabila dibandingkan dengan kompetitor sejenis, tidak masuk dalam daftar smartphone dengan kualitas terbaik dan harga murah. Selain itu, penjulan smartphone Advan turun pada tahun 2018. Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi konsumen dalam membeli Advan khususnya untuk Citra Merek, Kualitas Produk, dan Harga. Pendekatan yang dilakukan adalah dengan menggunakan teori Keputusan pembelian, Citra Merek, Kualitas Produk, dan Harga. Penelitian ini merupakan penelitian kausal komparatif dengan jenis penelitian verifikatif. Populasi dalam penelitian ini adalah semua orang yang memakai smartphone Advan di Cikarang Bekasi. Penentuan jumlah sampel dengan rumus Cochran sehingga diperoleh sampel sejumlah 96 responden. Data disebarkan dengan menggunakan kuesioner. Teknik sampling yang dipergunakan adalah nonprobability samplin

Sales Promotion Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Produk J.CO Donuts & Coffee

The current generation prefers sweet foods, one of which is donuts which are easy to find in malls. Various kinds of donut shops spread across Indonesia, sales of J.CO Donuts & Coffee always occupy the first position based on Top Brand Award data. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by sales promotion. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1) Perceived value can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 2) The set price does not encourage consumers to repurchase J.CO Donuts & Coffee brand products. 3) The perceived value of J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase the product J.CO Donuts & Coffee brand. 4) The price set by the producer for J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase. 5) A high level of consumer satisfaction can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 6) Sales Promotion can moderate the perceived value to encourage consumers to repurchase J.CO Donuts & Coffee brand products. 7) Sales promotion can moderate the set price to encourage consumers to repurchase J.CO Donuts & Coffee brand products

Nilai yang Dirasakan dan Harga terhadap Niat Pembelian Kembali dengan Mediasi Kepuasan Konsumen Sari Roti dan Moderasi Personal Selling

Bread is the biggest staple food for Indonesian people, ranking third after rice and noodles. The data shows that Sari Roti within five years (2018-2022) has managed to occupy the first place in the top brand award. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. The number of respondents in this study were 104 respondents who had purchased or consumed Sari Roti in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, in which the processing used SmartPLS 4 Software. This study proves 1) The perceived value of Sari Roti consumers can encourage repurchase intentions for Sari Roti products. 2) The prices set for Sari Roti products do not encourage consumers to intend to repurchase. 3). Sari Roti consumer satisfaction can mediate the perceived value of repurchase intention. 4) Consumer satisfaction can mediate the price set for Sari Roti products on repurchase intentions. 5) consumers who have a high level of satisfaction with Sari Roti products will encourage repurchase intentions. 6) Personal selling can play a role in strengthening the perceived value of Sari Roti consumers' repurchase intention. 7) Personal selling has a direct role on repurchase intention, so it cannot strengthen the price relationship on Sari Roti consumers' repurchase intention

Personal Selling Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Holland Bakery

The current business in Indonesia, especially in the food sector, has grown rapidly over time. Based on environmental phenomena, bread is one of the favorite foods to replace rice. The millennial generation tends to want to try everything they see on the internet, for example, one of which is food. Various kinds of bakeries spread across Indonesia, sales of Holland Bakery always occupy the third position. Holland Bakery offers a variety of interesting products to consumers. This study aims to examine the relationship between perceived value and price on repurchase intentions through consumer mediation moderated by personal selling. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1. The perceived value of Holland Bakery products can encourage consumers to repurchase Holland Bakery bakery products. 2. Prices set for Holland Bakery products can encourage consumers to repurchase. 3. The value felt by consumers for Holland Bakery products creates a feeling of satisfaction, so that it can encourage repurchasing. 4. The price set by the producer for Holland Bakery products creates a feeling of satisfaction, so that it can encourage repurchasing. 5. A high level of consumer satisfaction can encourage consumers to repurchase Holland Bakery products. 6. Personal selling has a direct role on customer repurchase intentions Holland Bakery. 7. Personal selling can play a role in strengthening the price of Holland Bakery consumer repurchase intentions

Peran Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit dengan Moderasi Kualitas Pengalaman

This study aims to examine the relationship between the influence of lifestyle, brand awareness, taste quality on repurchase intention which is moderated by the quality of experience. Bekasi. So the collection of this population is non-probability sampling and the technique of taking respondents is purposive. Purposive sampling can be understood as a sampling technique with certain considerations. Research was processed using a regression technique, which was processed using SmartPLS. 1) Lifestyle of consumers of Prima mineral water products will encourage repurchase intention, 2) Brand awareness of Prima mineral water products does not support repurchase intention, 3) Quality of consumer taste of Prima mineral water products supports repurchase interest, 4) Quality of experience performs the role of moderating lifestyle on, 5) Quality of experience performs the role of moderating brand awareness on repurchase intention, 6) Quality of experience performs the role of moderating the role of taste quality on purchase intention

Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit Konsumen Air Minum Kemasan Aqua

This study aims to find out that lifestyle, brand awareness and taste quality influence consumers' repurchase intentions towards AQUA bottled water products, and also to find out that the quality of experience as a moderation variable can strengthen or weaken. This research uses quantitative methods, where the subject or object of research is people who consume AQUA bottled mineral water in the Bekasi Regency area. On condition, so that this respondent is a proposive sampling. This shows that the population is non-probality so the size of the respondents taken is 80 respondents. The collected data was processed using regression test techniques processed with the SmartPLS 4.0 application. This study concludes: 1) consumers who buy Aqua mineral water products feel that their lifestyle is in accordance with Aqua mineral water products so that consumers consider buying again, 2) brand awareness affects the intention to repurchase Aqua mineral water, it can mean that the more consumers are aware of the brand, the encourage consumers to repurchase, 3) Aqua mineral water products have guaranteed product quality and are safe for consumption thereby encouraging consumers to repurchase again, 4) The quality of experience does not directly affect the consumer's intention to repurchase Aqua mineral water, because of necessity consumer drinking water is not influenced by lifestyle, 5) The quality of direct experience can encourage repurchase intention of consumers of Aqua mineral water, because consumers have personal preferences and previous experience of Aqua mineral water products, 6) The quality of experience can affect consumer repurchase intentions Aqua mineral water, because consumers are satisfied with the quality of Aqua mineral water products which are always maintained