32 research outputs found
Trade-off analysis in a wine market research in Hungary
Marketing managers are faced with numerous difficult tasks directed at assessing future profitability, sales,
and market share for new product entries or modifications of existing products or marketing strategies. Each
of the identified marketing problems may be addressed and solved using the trade-off analysis methodology.
In addition, a trade-off based competitive strategy may be implemented by modifying the marketing mix, i.e.,
new product/concept identification, pricing, advertising and distribution.
In this article the main steps of the model is shown in a study through the research of the Hungarian wine
market.
A set of wine attributes that are anticipated as the most important factors when buying wine were shown to
respondents. These attributes included growing site, variety, quality and price. Each of the attributes was
further divided into levels, e.g. growing site consisted of CsongrĂĄd, MĂĄtraalja, Eger and HajĂłs-Baja, while
other attributes had their particular levels according to their characteristics. Twenty out of the total
combination of attributes were chosen and so call profile cards were made. Respondents were asked to rank
order cards according to their preference, thus simulating a purchase situation. The analysis calculated the
utility of each levels of attribute for all of the respondents
Chilorophyil Fluorescence Responses to Pesticides with Copper Active Ingredient in Pannon frankos and NarancsĂzƱ grape varieties
Pulse Amplitude Modulated (PAM) fiuorometry is a sensitive and rapid method used to assess toxic effect of chemical components in plants. This study evaluates the difference in leaf sensitivity of two grapevine varieties, Pannon frankos and NarancsĂzƱ, to copper. The Photosynthetic efficiency of the varieties was measured as the ratio of variable to maximal chlorophyil fiuorescence (Fv/Fm). Young and older leaves of these varieties were exposed to four different pesticides with copper active ingredients in the recommended dosage: BordĂłi por (copper sulphate), Champion (copper hydroxide), RĂ©zoxiklorid (copper-oxychloride) and Ridomil Gold Plus (mefenoxamcopper-oxychlorid) and their physiology were studied 4 times, on the 27, 4", 8" and 12" days after treatments. These pesticides caused proportional decrease in the photosynthetic efficiency
Copper fluorescence based copper toxicity assessment of two grape varieties
Chlorophyll fluorescence analysis has become one of the most powerful and widely used techniques available to plant physiologists and ecophysiologists. This review aims to provide an introduction for the novice into the methodology and applications of chlorophyll fluorescence. After a brief introduction into the theoretical background of the technique, the methodology and some of the technical pitfalls that can be encountered are explained. A selection of examples is then used to illustrate the types of information that fluorescence can provide. In recent years, the technique of chlorophyll fluorescence has become ubiquitous in plant ecophysiology studies. This study evaluates the difference in leaf sensitivity of two grapevine varieties, Pannon frankos and NarancsĂzƱ, to copper. The photosynthetic efficiency of the varieties was measured as the ratio of variable to maximal chlorophyll fluorescence (Fv/Fm). Young and older leaves of these varieties were exposed to four different pesticides with copper active ingredients in the recommended dosage: BordĂłi por (copper sulphate), Champion 50 WP (copper hydroxide), RĂ©zoxiklorid 50 WP (copper-oxychloride) and
Ridomil Gold Plus 42,5 WP (mefenoxam+copper-oxychlorid) and their physiology were studied 4 times, on
the 2nd, 4th, 8th and 12th days after treatments. These pesticides caused proportional decrease in the
photosynthetic efficiency
Chlorophyil fiuorescence, an indicator of plant physiology disorder
Chlorophyil fluorescence analysis has become one of the most powerful and widely used techniques available to plant physiologists and ecophysioloqists. This review aims to provide an introduction for the novice into the methodology and applications of chlorophyil fluorescence. After a brief introduction into the theoretical background of the technique, the methodology and some of the technical pitfalls that can be encountered are explained. A selection of examples is then used to illustrate the types of information that fluorescence can provide. In recent years, the technique of chlorophyil fluorescence has become ubiquitous in Plant ecophysiology studies. No investigation into the photosynthetic performance of plants under field conditions seems complete without some fluorescence data
A Merlan rezisztens szĆlĆfajta borĂĄszati Ă©rtĂ©kelĂ©se = Enological Evaluation of Merlan Resistant Grape Variety
A rezisztens kĂ©kszĆlĆfajtĂĄkbĂłl kĂ©szĂtett vörösborokban megegyezĆ borĂĄszati technolĂłgia mellett 15-3596-al magasabb a polifenoltartalom, mint a Vitis vinifera fajtĂĄk boraiban. SzĂnĂŒk mĂ©lyebb, ĂzĂŒk viszont kesernyĂ©sebb. Tanninban szegĂ©nyebbek, ezĂ©rt boruk nem mutatja a vörösborok jellegĂ©t, Ă©rlelĂ©sre nem alkalmasak. Boraik elsĆdleges Ăz - Ă©s aromaanyagai sajĂĄtosak, kellemetlenĂŒl zavarĂłak lehetnek, ezĂ©rt speciĂĄlis borĂĄszati technolĂłgiĂĄt igĂ©nyelnek. KedvezĆtlen termĆhelyeken termĂ©sbiztonsĂĄguk, termĆkĂ©pessĂ©gĂŒk miatt azonban kockĂĄzatmentesen termeszthetĆek, termĂ©sĂŒkbĆl olcsĂł asztali bor kĂ©szĂthetĆ. A vizsgĂĄlt Merlan szĆlĆfajta rozĂ© borĂĄnak minĆsĂ©ge a Pannon frankosbĂłl kĂ©szĂtett savasabb rozĂ© borral hĂĄzasĂtva javult, szĂne Ă©lĂ©nkebb lett, savtartalma pedig magasabb
Az Aletta Ă©s az Ottonel muskotĂĄly szĆlĆfajtĂĄk termesztĂ©sĂ©nek gazdasĂĄgossĂĄga egy alföldi szĆlĆtermesztĆ gazdasĂĄgban
A kedvezĆtlen ökolĂłgiai viszonyokat leginkĂĄbb a megfelelĆ szĆlĆfajta kivĂĄlasztĂĄsĂĄval tudjuk ellensĂșlyozni. A takarĂĄsos fejmƱvelĂ©s kĂ©zimunka-igĂ©nyessĂ©ge miatt kiszorulĂłban van, helyĂ©t a magas mƱvelĂ©sƱ ĂŒltetvĂ©nyek veszik ĂĄt. A tĂ©li fagy miatt csak fagy- , Ă©s tĂ©ltƱrĆ fajtĂĄk jöhetnek szĂĄmĂtĂĄsba. A KunsĂĄgi borvidĂ©ken a megtermelt borok 90%-a asztali minĆsĂ©gƱ. Az ilyen olcsĂł borok elĆĂĄllĂtĂĄsĂĄhoz alacsony önköltsĂ©ggel termeszthetĆ fajta szĂŒksĂ©ges. A termesztĂ©sben rĂ©gĂłta ismert Ottonel muskotĂĄlyhoz egy 2009-ben minĆsĂtett rezisztens szĆlĆfajtĂĄt, az AlettĂĄt hasonlĂtottam össze. KiszĂĄmoltam az egyes termesztĂ©stechnolĂłgiai mƱveletek költsĂ©gĂ©t, a termĂ©seredmĂ©nybĆl az önköltsĂ©get, majd a felvĂĄsĂĄrlĂĄsi alapjĂĄn a nyeresĂ©get. A szĂĄmĂtĂĄsokbĂłl kiderĂŒlt, hogy bĂĄr az Ottonel muskotĂĄly szĆlĆfajta termeszthetĆ az Alföldön, egy-egy nagyobb tĂ©li lehƱlĂ©s komoly termĂ©skiesĂ©st eredmĂ©nyez. Az Aletta fagytƱrĆ kĂ©pessĂ©ge jobb, többet terem, kisebb költsĂ©ggel termeszthetĆ. A felvĂĄsĂĄrlĂĄsi ĂĄra megegyezik az Ottonel muskotĂĄllyal, tehĂĄt Ă©rdemesebb inkĂĄbb ezt a fajtĂĄt termeszteni. Ezt az ĂĄllĂtĂĄst a fajta terjedĂ©se is alĂĄtĂĄmasztja. TermĆterĂŒlete 2013-ra meghaladta az 13000 hektĂĄrt
SzĆlĆfajtĂĄk rĂŒgykĂĄrosodĂĄnak vizsgĂĄlata a 2016/2017-es tĂ©li nyugalmi idĆszak lehƱlĂ©seit követĆen KecskemĂ©ten = Evaluation of Grapevine Bud Damage After the 2016/2017 Winter Dormancy in KecskemĂ©t
Az alföldi szĆlĆtermĆ tĂĄj kĂŒlönösen kitett a tavaszi Ă©s tĂ©li fagyoknak. Ez utĂłbbiak zöme sajnos a kĂ©nyszernyugalmi idĆszakra esik, amikor a rĂŒgyek Ă©rzĂ©kenyebbek a lehƱlĂ©sre. 2017. januĂĄr elejĂ©n hajnalban több napon keresztĂŒl -20 "C alĂĄ sĂŒllyedt a hĆmĂ©rĆ higanyszĂĄla KecskemĂ©ten. A rĂŒgyek kĂĄrosodĂĄsa â 25 eurĂĄzsiai Ă©s rezisztens bor- Ă©s csemegeszĆlĆfajta â esetĂ©ben kerĂŒlt kimutatĂĄsra. Az eredmĂ©nyek kiĂ©rtĂ©kelĂ©se egytĂ©nyezĆs varianciaanalĂzissel Ă©s klaszterelemzĂ©ssel törtĂ©nt. A vizsgĂĄlt fajtĂĄk közĂŒl a Rajnai rizling, Cabernet franc Ă©s MagyarorszĂĄgon kevĂ©sbĂ© ismert Hibernal, Regent Ă©s Merlan szerepeltek legjobban
Comparison of Aletta and Bianca grape varieties in Hungary
LIn recent years there has been an increasing interest in growing grapes in ecologically friendly and organic viticulture. The Research Station of Viticulture and Enology in Eger has introduced several interspecific cultivars free from an undesired off flavour by crossing American Vitis species with traditional European Vitis vinifera. This cultivar is the result of crossing Muscat Ottonel with Seyve-Villard 12375. In this paper a new resistant hybrid, âAlettaâ was evaluated during the registration process. The evaluation was performed within the period of 2005-2009 in several production sites in Hungary. âAlettaâ was compared to âBiancaâ cultivar. âAlettaâ showed about 50% more yield but was distinguished by lower sugar content. Wine acidity was not significantly different from âBiancaâ. In sensory evaluation âAlettaâ achieved better scores. The wine had harmonious acid composition and muscat flavour. Vine is vigorous but spur pruning is recommended because of the big cluster weight and high bud fertility. The intemodes are long and the canopy is loose that results an easier canopy management. Since âAlettaâ was registered in 2009 its vineyard surface has reached 1300 hectares in Hungary
Dry flower consumer behaviour in Hungary
A quantitative survey was conducted to find up-to-date information about todayâs dry flower purchasing
behaviour in Hungary.
130 questionnaires were filled in Kecskemet and in Hortus Hungaricus flower exhibition in Budapest. The
data was analyzed by SPSS 11.5 statistical package program. Frequencies and cross tabs were calculated.
Multivariate statistics (factor, correspondence analysis) were applied to find latent variables. ANOVA model
revealed significant statistic differences.
The questionnaires were filled mostly by women. The age and income were evenly distributed in the sample.
Another goal of our research was to deep interview wholesaler and retailers. In the conclusions practical
management suggestions are provided to both wholesalers and retailers, small and big shops alike. Up to date
catalogues, direct marketing, wide choice are the key issues that retailers should consider
A Greenman Agro termĂ©snövelĆ kĂ©szĂtmĂ©ny hatĂĄsa nĂ©hĂĄny szĆlĆfajta gyökeresedĂ©sĂ©re
Egy szĆlĆszaporĂtĂłanyag termelĆ ĂŒzem sikeres tevĂ©kenysĂ©gĂ©nek legfontosabb zĂĄloga, hogy egysĂ©gnyi terĂŒleten mennyi gyökeres szaporĂtĂłanyagot tud elĆĂĄllĂtani. Ez a szaktudĂĄson Ă©s a gyökereztetĂ©s feltĂ©telein mĂșlik, nem is beszĂ©lve a szaporĂtĂł alapanyag minĆsĂ©gĂ©tĆl. HagyomĂĄnyosan szintetikus gyökereztetĆ hormonokkal lehet növelni az eredĂ©st, az utĂłbbi Ă©vekben azonban megjelentek olyan biostĂmulĂĄtor anyagok, melyek a gyökĂ©rkĂ©pzĆdĂ©sen tĂșl a növĂ©nyek fejlĆdĂ©sĂ©re, ellenĂĄllĂł kĂ©pessĂ©gĂ©re is pozitĂvan hatnak. Ezzel a kihozatal javul, a gyökeres szaporĂtĂłanyag pedig fejlettebb lesz. KĂsĂ©rletĂŒnkben a Greenman Agro biostimulĂĄtort alkalmaztuk a dugvĂĄnyok beĂĄztatĂĄsĂĄra, tĂĄpoldatozĂĄsra Ă©s permetezĂ©sre. Az összes fajta esetĂ©ben a kezelt növĂ©nyek szignifikĂĄnsan növeltĂ©k a hajtĂĄsok hosszĂĄt, viszont a pozĂtĂv hatĂĄs nem minden fajtĂĄnĂĄl volt megfigyelhetĆ. A talaj a domborzat nagymĂ©rtĂ©kben mĂłdosĂtotta az eredmĂ©nyeket, ezĂ©rt cĂ©lszerƱ lenne a kĂsĂ©rletet tenyĂ©szedĂ©nyben megismĂ©telni