BEHAVIOUR PATTERN OF CONSUMER TOWARDS ENDOWMENT POLICY IN LIC AT THURAIYUR

Product and service distribution is a crucial function in the management of any insurance business. It is more crucial because the product is intangible, investment is for both short & long term and there are realizable and unrealisable benefits. Therefore, distribution of such products calls for predistribution planning to establish a linkage between product quality, value and behavioural aspects of targeted customers. Distribution is a key determinant of the success of all insurance companies. Insurance companies market various product covers either directly or through various distribution channels like corporate agents, Banc assurance, brokers etc. These are generally called the traditional channels. In today’s scenario agents continue as the prime channel for insurance distribution in India and almost all the players follow this channel primarily. However, with new development in consumer’s behaviour, evaluation of technology and deregulation, new distribution channels have been developed successfully and quickly in recent years. With the opening up of the insurance sector, so many players entered in the Indian Insurance Industry. In this way, it is required by Insurance Companies to concoct settled framework offices with great call focus administration to pull in and give data to the client in regards to various items and their top-notch installment conspire. As there is a huge potential in the rustic market that is the reason insurance agencies require great dissemination quality and colossal labor to connect such a gigantic populace. So far as Banc affirmation is concerned, enactment has additionally allowed to banks for the protection business. Presently, the banks are beginning to end up plainly a more different budgetary foundation and the idea of widespread managing an account has been received

LABOUR ABSENTEEISM RVS STEEL ROLLING MILLS LIMITED - A STUDY

The base of study conducted on labour absenteeism with special reference to The various resources – 5 m’s “MATERIAL, MACHINE, MEN, MONEY & MANGEMENT “ The concept is purely a private sector manufacturing SME’s undertaking and is engaged in the manufacturing, processing and exporting of sleeping products and allied materials. The company uses both labour as well as capital intensive techniques in the production process and employs a large number of workers throughout the country. The study on labour absenteeism is very essential as it is one of the major factor which determines the productivity and success of the firm. In this study, data were collected through both through primary as well as secondary sources. The study comprises of descriptive research and convenience sampling technique. The sample size taken was the time span for the entire study . In the analysis and inference section, charts and diagrams are used to get a clear look at the tabulated value. Based on findings, suitable suggestions and conclusion are also given at the final part of the report

INCENTIVES AND MOTIVATION IN DHANALAKSHMI SUGARS PVT LIMITED AT UDUMPIYAM- A STUDY

Employee satisfaction and welfare measures makes interest amoung employee and develop their efficiency. A healthy environment provided by the employer which promotes fulfillment of an employee to enrich the life of them and keep their motivation levels high. Rules Regulations followed by the company has to be renewed per yearly once or any other special occasions. It may be followed both legislative and non-legislative for the Wages or salary of an employee and employer to extend som measures for employees.KEYWORDS:EMPLOYEE,MOTIVATION, EFFECTIVE INSTRUMENT, ORGANIZATION, MANAGEMEN

CONSUMER PREFERENCE OF HEALTH DRINKS USERS AT PERAMBALUR TOWN - A STUDY

Healthy living is prime concern of today’s society. Many studies show that people are adopting health related changes in their eating habits. These changes create a new opportunity in food and drink industry. This is the reason health drink industry emerged as the most popular and growing segment of overall soft drinks industry in the world. As compared to the other food supplement health drinks stands the top in position, because these drinks have no side effects. There is enormous competition in between various international brands of health food drink companies. They are coming with new products and strategies. Malted health food drink is among best substitute of a complete food. India, the world’s largest malt bases drinks market accounts for 22% of the world’s retail volume sales. These drinks are traditionally consumed as milk substitutes and available in mixed with water and marketed as nutritious drinks mainly consumed by the old, the young and the sick persons. Malt is germinated cereal grains that have been dried in a process known as malting. The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air. This paper is designed is such a way where perception of consumers about malted health food drinks are not only explained in details but also tested through proper application of statistical tools

PARTIAL CHARACTERIZATION AND ANTIMICROBIAL PROPERTY OF SMALL PEPTIDES ISOLATED FROM THE FLOWERS OF MILLINGTONIA HORTENSIS

Objective: The flowers of Millingtonia hortensis were initially screened for the presence of Cu (II) ninhydrin-positive compounds. Purification and characterization of small alpha peptides from the flowers of M. hortensis have been done. Further elucidation of the antimicrobial properties of these small peptides is also taken as part of the work.Methods: Using 80% aqueous ethanol the crude extract was prepared and screening was carried out by a circular paper chromatographic technique. Purification and characterization of small alpha peptides from the flowers of M. hortensis have been done. Further elucidation of the antimicrobial properties of these small peptides by disc diffusion method is also taken as part of the work.Results: Based on the findings of UV–visible spectrophotometer, it is confirmed that the purified compound is a small peptide and might contain glycine, cysteine, and tyrosine or histidine. The result of antimicrobial studies proves the ability of small peptides to function as antimicrobial peptides.Conclusion: It is concluded that the small peptides show an inhibitory effect against various Gram-negative and some Gram-positive bacteria

A study on customer’s e - shopping behavior and satisfaction: special reference to working women in Chennai

The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The purpose of this study is to analyse factors affecting on e- shopping behaviour of working women in Chennai city that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behaviour for women because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behaviour for working women. Purchasing items and products through the web is a very easy task to do. It is now playing a very important role in everybody’s life especially working women with a very busy life schedule. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behaviour and subjective norms, perceived behavioural control, domain specific innovativeness and attitude on online shopping behaviour as the hypotheses of study. To investigate these hypotheses 90 questionnaires dispersed among online stores. Respondents to the questionnaire were women consumers of online stores in which randomly selected. The statistical tools used to analyze the data with reference to the selected objectives of the study is factor analysis. The proposed conceptual model was developed and tested through a factor analysis to reduce data dimensions

Isolation, identification and screening of potential xylanolytic enzyme from litter degrading fungi

Consortia of litter degrading fungal species were developed from different baiting substrates collected in and around Western ghat forest ecosystem, Coimbatore, Tamilnadu, India. Fifty-three litter degradingfungal species were isolated by nylon litterbag technique. The production of endo-b-1,4-xylanase (1,4-b-D-xylan xylanohydrolase, E.C. 3.2.1.8), b-D-xylosidase (1,4-b-xylan xylanohydrolase, E.C. 3.2.1.37) and protease was studied using oat spelt xylan as carbon source. Results showed that all fifty-three fungal species isolated from various litter samples produced fairly good xylanolytic enzyme activity. The xylanase and b-D-xylosidase activity ranges from 4.41 to 132.20 U and 48.72 to 1510.32 U, respectively. Growth was determined in terms of mycelial dry weight, which ranged between 0.209 and 1.047 mg/ml. The protease enzyme activity was from 19.7 to 60.8 U. This is the first report concerning xylanolyticenzyme production by the litter degrading fungi, isolated from litter samples

EFFECT OF INORGANIC FERTILIZERS AND PRESSMUD COMPOST ON SOIL PROPERTIES, YIELD AND QUALITY OF BHENDI

A field experiment was conducted at farmer`s field in Sivapuri village, Chidambaram taluk, Cuddalore district, Tamil Nadu to study the effect of inorganic fertilizers and pressmud compost on soil properties, yield and quality of bhendi cultivar Arka anamika as a test crop. The experimental soil was sandy clay loam with a pH of 7.20, EC of 0.64 dSm-1 and CEC of 19.20 c mol (p+) kg-1. The results of the experiment clearly revealed that the application of 100% recommended dose of fertilizer+15 tonnes of pressmud compost ha-1 (T4) registered the maximum fruit and stover yield of bhendi the same treatment T4 improved the quality attributes of bhendi viz., crude protein content, ascorbic acid content and crude fibre content. The available N, P, K and S content in the post harvest soil was maximum in the treatment T4. This treatment was followed by application of 75% recommended dose of fertilizer+15 tonnes of pressmud compost ha-1 (T7) regarding yield and quality attributes, as well as available nutrients status of post harvest soil. However, these two treatments were comparable to each other

Antidiabetic activity of water extract of Solanum trilobatum (Linn.) in alloxan-induced diabetes in rats

The antidiabetic potential of the water extract of Solanum trilobatum L. (Solanaceae), a medicinal plant widely used in the traditional Ayurveda and Siddha systems of medicine for the treatment of diabetes mellitus was evaluated in the alloxan monohydrate induced diabetic model. Graded doses of the water extract were administered to normal and experimental diabetic rats for 10 days. Significant (p < 0.05) reduction in fasting blood glucose levels were observed in the normal as well as in the treated diabeticanimals. Serum insulin levels were not stimulated in the animals treated with the extract. In addition, changes in body weight, serum lipid profiles and liver glycogen levels assessed in the extract treated diabetic rats were compared with diabetic control and normal animals. Significant results wereobserved in the estimated parameters, thereby justifying the use of the plant in the indigenous system of medicine

In Vitro Anti-plasmodial activity of Trigonella foenum–graecum L.

Developing countries, where malaria is one of the most prevalent diseases, still rely on traditional medicine as a source for the treatment of this disease. For the present study, Trigonella foenum-graecum L. (fenugreek) were collected from Coimbatore, Tamilnadu, India. The test plant has been used in India by traditional healers for the treatment of fever as well as other diseases. The active principle was extracted out in different solvent systems to assess the anti-plasmodial potential, with an aim that they can further be utilized to formulate drugs. In vitro anti-plasmodial assay of the extracted fractions of fenugreek leaves was carried out using laboratory adapted chloroquine sensitive and resistant Plasmodium falciparum isolates. Schizont maturation inhibition assay was adopted to analyze the potential of the extracts. Ethanol extract (50%) seemed to possess profound anti-plasmodial activity with IC50 value of 8.75 ± 0.35 µg ml−1 and 10.25 ± 0.35 µg ml−1 against chloroquine sensitive and resistant P. falciparum isolates, respectively. Among the investigated six fractions of the plant extracts, two were found to have significant anti-plasmodial activity with IC50 values <10 µg ml−1, namely ethanol and butanol extracts. Two extracts chloroform and ethyl acetate showed moderate activity with IC50 values ranging from 10 to 20 µg ml−1, and the other two extracts, hexane and water appeared to be inactive with IC50 values >85 µg ml−1. In addition, preliminary phytochemical screening of the various extracts indicated the presence of alkaloids, saponin, tannin like phenolic compounds, flavonoids and steroids