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11 research outputs found
Influences of Mental Simulation, Temporal Distance, Thinking Style on Advertising and Brand Evaluation
Author
๊น๊ฒฝํธ
๊น์ถฉํ
+3ย more
์ฌ์ค์
์ฐ์๋ด
์ต๋ํ
Publication venue
'Brand Design Association of Korea'
Publication date
Field of study
No full text
Crossref
A Study on Brand Familiarity in Outdoor Sports Brand and Consumer Reaction by Type of Ads
Author
Alba
๊น์ฐฌ์
+15ย more
๊นํ์
๋ฐ๊ธฐ์ฒ
์ฑ์์
์ฑํฌ์
์๊ดํธ
์ฐ์๋ด
์ค์ค๋ฏผ
์ด๊ฒฝ๋ ฌ
์ด๋ณ๊ด
์ด์ง์
์ด์ฒ ์
์ดํ์
์ ๋ง์
ํํํธ
ํ์ข ํ
Publication venue
'Brand Design Association of Korea'
Publication date
Field of study
No full text
Crossref
Effects of a Person's Individualistic vs Collectivist Propensity on the Preference of Different Advertising Appeals
Author
Church T. A.
Cousins S. D.
+28ย more
Cross S. E.
Grewal D.
Hui C. H.
Jain S. P.
Kuhnen U.
LaTour M. S.
Markus H. R.
Nisbett R. E.
Triandis H. C.
Triandis H. C.
Williams P.
Zhang Y.
Zhang Y.
๊น์ํฌ
๊น์์กฐ
๊น์ง์
๋จ์์
๋ฐ์ข ์ฒ
๋ฐ์ข ์ฒ
์ฌ์ฑ์ฑ
์๋์ฒ
์ฐ์๋ด
์ค์์
์ด๋ณ๊ด
์ ํ์
์ ์ฑํฌ
์ฃผํ์ฑ
์ฐจ์ฌํธ
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
๊ณต๊ณต๋ถ๋ฌธ ๋น์ ๊ท์ง์ ์กฐ์ง๋ชฐ์ ๋ฐ ์ด์ง์๋์ ์ํฅ์์ธ์ ๊ดํ ์ฐ๊ตฌ: ์ ๊ท์ง๊ณผ์ ๋น๊ต๋ถ์
Author
Allen J. P
Ashford S. J.
+40ย more
Bateman
Becker T. E.
Brown S. P.
Conway N.
Cordery J. L.
Davy J. A.
Dole C.
Feldman D. C.
Hackman J. R.
Hellgren J.
Hellgren J.
Hom P. W.
Locke A.
Mottaz C. J
Polivka A. E
Porter L. W.
Price J. L.
Robinson K.
Sinclair R. R.
Sverke M.
Turnlyey W. H.
๊ฐํฅ๊ตฌ
๊ณ ๋์
๊น๊ตฌ
๊น๋ช ์ ๋ฐ์
๊น๋ฏผ์ฃผ
๊น์ ์
๋ฐ์์
๋ฐ์ฐ์ฑ
๋ฐ์ง์
์ฅ์ํธ
์ฐ์๋ด
์ด์๋ฉด
์ด์ง์ฐ
์ดํ๋ฒ
์ดํฌ์
์ ์ดํ
์กฐ๊ฒฝํธ
์กฐ์ค๊ธฐ
ํ๋ํ
Publication venue
'Korean Association for Public Management'
Publication date
Field of study
No full text
Crossref
The Effect of Gender on the Relationship Between Job Satisfaction and Organizational Commitment of Male and Female Managers working at Private Companies in Korea
Author
Alavi J.
Allen N.
+45ย more
Angle H. L.
Batermanm T. S.
Becker H. S.
Chiu R. K.
Cohen A.
Decotis T. A.
Hamel G.
Jaworski B. J.
Lambert E. G.
Lok P.
Mathieu J. E.
Meyer J. P.
Mowday R.
Shaw J. D.
Shore I. M.
Smith C. A.
Stanley T. L.
Steers R. M.
Tett R. P.
Wanberg C. R.
Weiss H. M.
Williams K. Y.
๊ฐ์ฃผํฌ
๊น๊ทผ์ฐ
๊น์๊ณค
๊นํํฌ
๋จ์คํ
๋ฐฉํ๋จ
๋ฐฐ๋ฌด๊ธฐ
๋ฐฑ์น๊ท
์ฐ์๋ด
์ฐ์ฐฌ๋ณต
์ก์ข ์
์ด๊ธฐ์
์ด๊ธธํ
์ด์๋ฉด
์ด์ํฌ
์ ์์ง
์ ๋ด์
์ ์ฐ์
์กฐ๋๊ท
์กฐ์๋
์กฐ์ฐํ
์ฒ๋ช ์ญ
ํ์ฃผํฌ
Publication venue
'Korean Womens Development Institute'
Publication date
Field of study
No full text
Crossref
Me-too Brand of Luxury Goods, Panacea or Poison?: Focusing on the Effect of Consumer Type and Product Type on Brand Attitude
Author
Aaker Jennifer L.
Balabanis G.
+52ย more
Barnett Jonathan
Bearden William O.
Bian X.
Carpenter Gregory S.
Cheema Amar
Choi Yung Kyun
Commuri Suraj
D'Astous Alain
Eastman Jacqueline K.
Eric M. Olson
Foxman E. R.
Grossman Gene M.
Howard D. J.
Jacobs Laurence
Kastanakis Minas N.
Koschate-Fisher N.
Kulviwat Songpol
LaBarbera Priscilla A.
Lai K. K.
Le Roux Andre
Leary Mark R.
Leibenstein H.
Loken B.
Mason Roger
Miceli Gaetano Nino
Nia A.
Ratner R. K.
Ross Ivan
Satomura T.
Scott-Morton F.
Shavitt S.
Shim S. Y.
van Horen Femke
Warplo L.
Wilcox Keith
Zhou Lianxi
๊ณ ์ธ๊ณค
๊น๊ด์
๊น์์
๊น์์
๊น์ ํฌ
๊น์ฃผํธ
๋ฐ๋ฏธ์
๋ฐํ์
๋ฐฑ๊ฒฝ๋ฏธ
์ฐ์๋ด
์ ์ฌ๋ฏธ
์ด์นํฌ
์ฅ์ฌ์
์ ์ฐ์
์ฃผ์ฑ๋
ํฉ์ค์ฉ
Publication venue
'Korean Consumption Culture Association'
Publication date
Field of study
No full text
Crossref
์๋น์์ ํ๋์ ์ฒด์ฑ ํด์์์ค์ด ๊ตฌ์ฒด์ ๋ฉ์์ง์ ๋ํ ์ ํธ์ ๋ฏธ์น๋ ์ํฅ
Author
Burgoon E. M.
Eyal T.
+38ย more
Freitas A. L.
Fujita K.
Henderson M. D.
Higgins E. T.
Kim H.
Kim H. and John, D. R.
Levine L. J.
Liberman N.
Liberman N. and Trope, Y.
Metcalfe J. and Mischel, W.
Mischel W. and Baker, N.
Mischel W. and Moore, B.
Petry N. M.
Stapel D. A. and Koomen, W.
Stephan E.
Trope Y.
Trope Y. and Liberman, N.
Trope Y. and Liberman, N.
Vallacher R. R. and Wegner, D. M.
Vallacher R. R. and Wegner, D. M.
Witt J. K.
Witt J. K.
Zhao M. and Xie, J.
Zimbardo P. G. and Boyd, J. N.
๊ฐ๋๊ท
๊ตฌํ๊ฒฝ
๊น๊ฒฝ์ฑ
๊น๋ฏผ์ฒ
๊น์์ฑ
๊น์ฌํ
๊น์ ์ค
๊นํ๋
๋ณ์ถฉ๊ท
๋ถ์ํ
์์ค
์ฐ์๋ด
์ฅ์์ง
์ ์ฑ๋ฅ
Publication venue
'Korea Service Management Society'
Publication date
Field of study
No full text
Crossref
Differential Effects of Corporate Social Responsibility(CSR) by Self-construal Level : Brand Hierarchical Structure Perspectives
Author
Aaker J. L.
Aaker J. L.
+64ย more
Aaker J. L.
Agrawal N.
Ahluwalia R.
Becker-Olsen K. L.
Berens G.
Berger I. E.
Berger J.
Castaldo S.
Collins A. M.
Drumwright M. E.
Farquhar P. H.
Foreh M. R.
Hong Y. Y.
Jain S. P.
Ji L. J.
Koll O.
Koschate-Fischer N. I.
Lafferty B. A.
Lalwani A. K.
Lee E. M.
Mandel N.
Mao H.
Markus H. R.
Masuda T.
McDonald C.
Meyers-Levy J.
Monga A. B.
Monga A. B.
Moon T. W.
Ng S.
Nisbett R. E.
OโConnor A.
Peng K.
Pivato S.
Polyorat K.
Sen S.
Singelis T. M.
Triandis H. C.
W. F. Sharkey
Zhang Y.
Zhang Y.
Zhu R.
๊ฐ์ ํฌ
๊ฐ์ฐ์ฑ
๊น๊ธฐ์ค
๊น๋ํ
๊น์์กฐ
๊นํด๋ฃก
๊นํ์ฒ
๋ฐ๋ฏผ์
๋ฐ์์ค
์์ค
์์ค
์์ฌํธ
์ฐ์๋ด
์ ์ฐฝ์กฐ
์ค๊ฐ
์ด์ง์
์ ์ฑ๋ฅ
์กฐ์ฌ์
์ต์ด์ด
์ต์์
ํ์๋ฆฐ
ํ๋ฏธ์ฅ
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
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