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A Study on Brand Familiarity in Outdoor Sports Brand and Consumer Reaction by Type of Ads
Authors
Alba
김찬석
+15 more
김현숙
박기철
성영신
성희원
안광호
우석봉
윤설민
이경렬
이병관
이지은
이철선
이현선
정만수
하환호
홍종필
Publication date
Publisher
'Brand Design Association of Korea'
Doi
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info:doi/10.18852%2Fbdak.2014....
Last time updated on 12/02/2021