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Me-too Brand of Luxury Goods, Panacea or Poison?: Focusing on the Effect of Consumer Type and Product Type on Brand Attitude
Authors
Jennifer L. Aaker
G. Balabanis
+52 more
Jonathan Barnett
William O. Bearden
X. Bian
Gregory S. Carpenter
Amar Cheema
Yung Kyun Choi
Suraj Commuri
Alain D'Astous
Jacqueline K. Eastman
Eric M. Olson
E. R. Foxman
Gene M. Grossman
D. J. Howard
Laurence Jacobs
Minas N. Kastanakis
N. Koschate-Fisher
Songpol Kulviwat
Priscilla A. LaBarbera
K. K. Lai
Andre Le Roux
Mark R. Leary
H. Leibenstein
B. Loken
Roger Mason
Gaetano Nino Miceli
A. Nia
R. K. Ratner
Ivan Ross
T. Satomura
F. Scott-Morton
S. Shavitt
S. Y. Shim
Femke van Horen
Warplo L.
Keith Wilcox
Lianxi Zhou
고인곤
김광수
김소정
김자영
김정희
김주호
박미정
박혜선
백경미
우석봉
유재미
이승희
장재임
정우영
주성래
황윤용
Publication date
Publisher
'Korean Consumption Culture Association'
Doi
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Abstract
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Last time updated on 02/11/2020