104 research outputs found
A Study on the Effect of the Consistency in the Brand Characteristics Consumer Characteristics, and the Visual Identity Characteristics on theBrand Attachment - Focusing on the Coffee Shop Brand โStarBucksโ -
The Effect of Emotional Experience with Korea's Low-Price Cosmetic Brands on Brand Relationship
Impact of Demographic Factors on Purchase Attitude toward Fashion luxury Brands in College Students
A Study on the Relationship of the Purchase Frequency of Fashion Luxury Brands to Risk Perception and Purchase Behavior - The Case of College Students across the Nation -
A Study on Humor Advertising as an Effective Means of Communication - Focusing on Internet Banner Advertising -
A Study on Brand Familiarity in Outdoor Sports Brand and Consumer Reaction by Type of Ads
The Influences of Appearance Concern and Body Satisfaction on the Appearance Management Behavior of Male College Students
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