34 research outputs found

    The Participation Of Community And Stakeholders In Environmental Issue Management For Green Tourism In Thailand

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    The objective of this research is to study the environmental issues for green tourism development of Khao Yai Forest Complex by analyzing opportunities, threats, strengths, and weaknesses from the stakeholders’ perspectives. According to weighted average score of strengths, weaknesses, opportunities, and threats, Khao Yai National Park is in the quadrant of SO (strengths and opportunities), indicating that they have strengths and opportunities and should therefore use aggressive strategy. Thap Lan National Park is in the quadrant of ST (strengths and threats), indicating that they have strengths and threats and should therefore use competitive strategy. In contrast, Pang Sida National Park, Ta Phraya National Park, and Dongyai Wildlife Sanctuary are in the quadrant of WT (weaknesses and threats), indicating that they have weaknesses and threats and should therefore use defensive strategy

    Career Competencies And Career Success Of Thai Employees In Tourism And Hospitality Sector

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    This research assesses the relationship between career competencies and career success of Thai employees in the tourism and hospitality sector. The authors distinguished and operationalized four career competencies, i.e. computer and language skills, work spirits and ethics, team working and leadership, and tourism and hospitality knowledge and skills, and two career successes, i.e. objective and subjective career successes. A quantitative study was performed using 800 employees in four industries, i.e. restaurant, hotel, travel and tour operation, and airline business. Pearson correlation and regression analyses were used to analyze data. The results indicate that career competencies have moderately positive relation with career success. Furthermore, three career competencies, i.e. computer and language skills, team work and leadership, and tourism and hospitality knowledge and skills have effect on career success. The results are discussed with respect to facilitate organization’s training programs, which enhance employees’ career success

    An Examination Of Tourists Loyalty Towards Medical Tourism In Pattaya, Thailand

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    The purpose of this study is to explore the antecedents of tourists’ attitudinal loyalty towards medical tourism in Pattaya (a major tourist destination in Thailand). Multiple regression analysis indicated that attitudinal loyalty towards medical tourism was mainly driven by satisfaction, trust, perceived value, destination familiarity, as well as destination image, respectively. When examining these antecedents between hospital tourists and clinic tourists, the results indicated that trust becomes the most important driver for hospital tourists whereas satisfaction becomes the most important driver for clinic tourists

    Development Of Sustainable Tourism Industry Along Chaophraya River

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    The purpose of this research is to present marketing mix strategies plans in the development of sustainable tourism industry along Chaophraya River.  The samples are 200 thai tourists and 200 foreign tourists who travel along Chaophraya River in Bangkok, Nonthaburi and Ayutthaya in Thailand.  This results reveal that the operators should plan their marketing strategies, focusing on distribution channels, promotion and quality of service, so that the Thai and foreign tourists could perceive more than their expectation which would lead to satisfaction. For Thai tourists to revisit in the future operators must consider perception variable in terms of personnel; and push factors in terms of seeking for escape and relaxation, which together had 13.7% influence. For foreign tourists, operators must consider perception variable in term of personnel, push factors in terms of seeking for different lifestyle and entertainment and pull factor in term of environment quality, which together had 18.1% influence. Moreover the operators should increase the sustainable tourism such as preserving and public relation of natural environment and have local tourist guide

    The Relative Impact Of Competitiveness Factors And Destination Equity On Tourists Loyalty In Koh Chang, Thailand

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    The purpose of this study is to investigate the relative impact of competitiveness factors and destination equity on tourist’s loyalty toward Koh Chang (Chang Island) one of the famous tourist destination in Thailand). Multiple regression analysis indicated that attitudinal loyalty was mainly driven by destination equity (destination image and destination awareness). The competitiveness factors that significantly influence domestic tourists are (1) location of destination, (2) quality of service and (3) natural resources while the competitiveness factor that influence international tourists is natural resources

    Förvarsenheten och dess personal- En studie om de anställdas handlingsutrymme vid en förvarsenhet

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    Not many people know that there exists a custody center for illegal immigrants in Sweden. Here immigrants live unwillingly until they get sent home to their country. They get put in custody because they haven’t got the right to stay in the country and the state is afraid they will go “under ground”. The staff consists of different types of people working every day with these immigrants. There work consists of different rules and guiding they have to follow. The purpose of this essay is to examine the room of action for employees at a custody center, the difficulties they face and how they relate to them. We did this by interviewing staff, all with different backgrounds, at the custody center. We used Lipskys “street-level bureaucracy” as theory. In the material we found that there were mainly two different types of approaches among the staff, a “soft” approach and a “harder” approach. By that we mean the level of intimacy towards the client (the immigrant). We also found that the “softer” group tends to stretch and bend the rules more than the “harder” group who accepts the rules for what they are. The two groups approach the laws differently and they value the importance of rules differently. What the both groups have in common is that they both see their working place as a frustrating place which affects the way of working. The immigrants’ frustration and unhappiness rubs off on the staff

    Environmental Sustainability In The Thai Hotel Industry

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    Nowadays, the growing concern of environmental sustainability does not only influence consumers’ demand but also how companies run their own business. Consumers are more conscious about the environment and demanding environmental friendly products and services. Consequently, the tourism industry currently faces increasing demands from consumers to achieve levels of environmental responsiveness. Thus, companies strive to implement environmentally friendly and socially responsible practices to gain competitive advantage, while still maintaining commercial success. Moreover, empirical evidence indicated that companies’ increased environmental support results in the development of customer trust and commitment as well as higher profitability. Thus, this study attempts to investigate the antecedents of loyalty in the hotel industry by examining the impacts of attitude toward the hotel’s environmental concern, subjective norms, perceived value and destination competitiveness on customers’ future intentions. Also, the comparative examination of these relationships between high and low environmental concern groups was included. Results revealed that perceived value is, followed by destination competiveness, the most powerful predictor of future intentions in both high and low environmental concern groups. In addition, attitude towards the hotel’s environmental concern significantly influenced future intentions solely in high environmental concern group. Contrary to our expectation, subjective norms exerted no significant effect on future intentions in both groups

    Thai Silk Product Industry Development In The Northeastern Region Of Thailand

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    This research aims to study the relationship between independent variables (value, motivation, brand personality, attitude toward product and demographic factor) and dependent variables (purchasing behavior and trend to buy in the future) of Thai silk industry in Northeastern region, Thailand.  Quantitative analysis is allowed in this study. This research includes 400 customers who buy Thai silk in two provinces (Roi-Et and Khon-Khen) in the Northeastern region in Thailand. Multiple regression analysis was employed in this study. The result shows that motivation and value are strong influenced on purchasing behavior and trend to buy product in both provinces. However, brand personality and attitude toward product are partially supported our expectations. 

    Safety and Reactogenicity of Canarypox ALVAC-HIV (vCP1521) and HIV-1 gp120 AIDSVAX B/E Vaccination in an Efficacy Trial in Thailand

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    A prime-boost vaccination regimen with ALVAC-HIV (vCP1521) administered intramuscularly at 0, 4, 12, and 24 weeks and gp120 AIDSVAX B/E at 12 and 24 weeks demonstrated modest efficacy of 31.2% for prevention of HIV acquisition in HIV-uninfected adults participating in a community-based efficacy trial in Thailand.Reactogenicity was recorded for 3 days following vaccination. Adverse events were monitored every 6 months for 3.5 years, during which pregnancy outcomes were recorded. Of the 16,402 volunteers, 69% of the participants reported an adverse event any time after the first dose. Only 32.9% experienced an AE within 30 days following any vaccination. Overall adverse event rates and attribution of relatedness did not differ between groups. The frequency of serious adverse events was similar in vaccine (14.3%) and placebo (14.9%) recipients (p = 0.33). None of the 160 deaths (85 in vaccine and 75 in placebo recipients, p = 0.43) was assessed as related to vaccine. The most common cause of death was trauma or traffic accident. Approximately 30% of female participants reported a pregnancy during the study. Abnormal pregnancy outcomes were experienced in 17.1% of vaccine and 14.6% (p = 0.13) of placebo recipients. When the conception occurred within 3 months (estimated) of a vaccination, the majority of these abnormal outcomes were spontaneous or elective abortions among 22.2% and 15.3% of vaccine and placebo pregnant recipients, respectively (p = 0.08). Local reactions occurred in 88.0% of vaccine and 61.0% of placebo recipients (p<0.001) and were more frequent after ALVAC-HIV than AIDSVAX B/E vaccination. Systemic reactions were more frequent in vaccine than placebo recipients (77.2% vs. 59.8%, p<0.001). Local and systemic reactions were mostly mild to moderate, resolving within 3 days.The ALVAC-HIV and AIDSVAX B/E vaccine regimen was found to be safe, well tolerated and suitable for potential large-scale use in Thailand.ClinicalTrials.govNCT00223080
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