Marketing strategies for petrol stations

This study is based on a big organisation which deals in fuel, gas bottles, lubricants, oils and other general use products. The organisation has many stations spread throughout New Zealand. Marketing strategy is a key element for the success of an organisation. Through their advertising system execution firms utilize rare assets through showcasing capacities, keeping in mind the end goal which is to achieve their set objectives and targets. The aim of this study is to learn how to improve marketing strategies for a leading petrol station in New Zealand. It is also stated in the study in which areas the organisation is behind others, and how can it improve. Both quantitative and qualitative methods are used for the research. The manager of a leading petrol station was interviewed with a series of questions. The study showed that the petrol station used coffee machines that were basic and automatic. The petrol station does not have ultra premium fuel. It provides forecourt service to every customer. It is recommended that the company should end its present contract and do its own branding. The organisation should also offer barista style coffee, provide forecourt service only to those who need it, and launch ultra premium fuel

Akin to my teacher: Does caste, religious or gender distance between student and teacher matter? Some evidence from India

This paper uses a unique data set from 5028 primary school children in rural India to examine whether the demographic interactions between students and teachers influence student outcomes and whether social distance between student and teacher exacerbates gender, caste and religious gaps in children's achievement. One would expect this to be the case if discrimination and/or role model effects persist in the classroom. School and individual fixed effects methodology are used. In the pupil fixed effects model, across subject variation is used to test whether having a teacher whose gender, caste and religion are the same as that of the student improves student test scores. We find statistically significant positive effects of matching student and teacher characteristics. We find that a student's achievement in a subject in which the teacher shares the same gender, caste and religion as the child is, on average, nearly a quarter of a SD higher than the same child's achievement in a subject taught by a teacher who does not share the child's gender, caste or religion. Policy implications are considered.education, religion, gender

Silicon-on-insulator photonic crystal miniature devices with slow light enhanced third-order nonlinearities

The effects of the slow-down factor on third-order nonlinear effects in silicon-on-insulator photonic crystal channel waveguides were investigated. In the slow light regime, with a group index equal to 99, these nonlinear effects are enhanced but the enhancement produced depends on the input peak power level. Simulations indicate the possibility of soliton-like propagation of 1 ps pulses at an input peak power level of 50 mW inside such a photonic crystal waveguide. The increase in the induced phase shift produced by lower group velocities can be used to decrease the size and power requirements needed to operate devices such as optical switches, logic gates, and wavelength translators

Measurement of mechanical and thermophysical properties of dimensionally stable materials for space applications

Mechanical, thermal, and physical property test data was generated for as-fabricated advanced composite materials at room temperature (RT), -150 and 250 F. The results are documented of mechanical and thermophysical property tests of IM7/PEEK and discontinuous SiC/Al (particulate (p) and whisker (w) reinforced) composites which were tested at three different temperatures to determine the effect of temperature on material properties. The specific material systems tested were IM7/PEEK (0)8, (0, + or - 45, 90)s, (+ or - 30, 04)s, 25 vol. pct. (v/o) SiCp/Al, and 25 v/o SiCw/Al. RT material property results of IM7/PEEK were in good agreement with the predicted values, providing a measure of consolidation integrity attained during fabrication. Results of mechanical property tests indicated that modulus values at each test temperature were identical, whereas the strength (e.g., tensile, compressive, flexural, and shear) values were the same at -150 F, and RT, and gradually decreased as the test temperature was increased to 250 F. Similar trends in the strength values was also observed in discontinuous SiC/Al composites. These results indicate that the effect of temperature was more pronounced on the strength values than modulus values

Intracranial Hemorrhage Due to Secondary Hypertension from Intracranial Large Vessel Occlusion

Simultaneous hemorrhagic and ischemic strokes have been previously reported in the literature. Typically, these occur in patients secondary to dialysis, cerebral amyloid angiopathy, or thrombotic thrombocytopenic purpura.1,2,3 However, this is the unique case of a 62-year-old Asian female who presented with a hemorrhagic stroke suspected to be secondary to refractory hypertension from intracranial large vessel atherosclerotic flow limiting stenosis, with rapid subsequent large vessel occlusion and ischemic stroke. Questions arise such as ideal blood pressure parameters for dual management, timeliness of computed tomography angiography imaging in the emergency department for detection of large vessel occlusion during intracranial hemorrhage, and subsequent selection of treatment plan in the dual-lesion patient population

Critical speeds and forced response solutions for active magnetic bearing turbomachinery, part 2

The need for better performance of turbomachinery with active magnetic bearings has necessitated a study of such systems for accurate prediction of their vibrational characteristics. A modification of existing transfer matrix methods for rotor analysis is presented to predict the response of rotor systems with active magnetic bearings. The position of the magnetic bearing sensors is taken into account and the effect of changing sensor position on the vibrational characteristics of the rotor system is studied. The modified algorithm is validated using a simpler Jeffcott model described previously. The effect of changing from a rotating unbalance excitation to a constant excitation in a single plane is also studied. A typical eight stage centrifugal compressor rotor is analyzed using the modified transfer matrix code. The results for a two mass Jeffcott model were presented previously. The results obtained by running this model with the transfer matrix method were compared with the results of the Jeffcott analysis for the purposes of verification. Also included are plots of amplitude versus frequency for the eight stage centrifugal compressor rotor. These plots demonstrate the significant influence that sensor location has on the amplitude and critical frequencies of the rotor system