Parallel plate viscometer Patent

Describing instrument capable of measuring true shear viscosity of liquids and viscoelastic material

Absolute viscosity measured using instrumented parallel plate system

An automatic system measures the true average shear viscosity of liquids and viscoelastic materials, using the parallel plate method and automatically displays the results on a graphic record. This eliminates apparatus setup and extensive calculations

Dynamic test vehicle internal damping study

Structural damping of Saturn launch vehicle in individual stage

Development and Marketing of a Repurposed Textile Product for Homeless Individuals in Northwest Arkansas

Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, execute, analyze, critique and report on the development of a sleeping bag prototype using repurposed materials created to benefit homeless populations in Northwest Arkansas. The product logo for the sleeping bag, identified by the name, “HIP”, was established to represent the slogan, “Homelessness Is Personal.” Using the design methodology established, the HIP prototype could be distributed to individuals living in homeless communities in Northwest Arkansas. By using repurposed materials for the end product, waste reduction of textile products may result. Further, engagement of the community could be accomplished by using the design methodology to establish work groups for production of the sleeping bags. Ultimately, this design methodology was designed so that distribution to other communities outside of the Northwest Arkansas region could be a foreseeable future goal of the committee. Materials collected from Goodwill in Fayetteville, Arkansas were used in creating the prototype and production was completed at the University of Arkansas Apparel Merchandising and Product Development (AMPD) design and development labs. Projections indicate that the design, development, and marketing efforts surrounding the HIP prototype are potentially conducive to the creation of a lasting and sustainable project, which might continue to creatively engage students for many years to come

Creative Women in Advertising Agencies: Why So Few “Babes in Boyland”?

Purpose – The purpose of this paper is to explore reasons why there are so few women in creative departments of advertising agencies and to discuss what impact that might have on the work environment of those creative departments and advertising messages they create. Design/methodology/approach – Provides a review of published research and plus opinions of professionals who cover the advertising industry or work in agency creative departments. Personal observations from the authors’ time working in the advertising industry are also included. Findings – Themes gleaned from the literature look at the gender gap, the creative department of advertising agencies as an “old-boys network,” reasons why women leave creative jobs, and why advertising targeting women as consumers is so bad. Practical implications – Women opt out of advertising agencies for any number of reasons – more than just having babies. Keeping women’s voices in creative departments would give a better balance to the messages agencies create. Originality/value – Changing creative departments to be more accommodating and flexible to women’s needs might not only make them better for women, but also better for men and for families. In addition, the messages from those creative departments may be more compelling to consumers

Vanishing Acts: Creative Women in Spain and the United States

This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede’s dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the ‘fraternity culture’ or ‘territorio de chicos’ of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, one that may adversely affect the creative process and impact women’s upward mobility

Method of making hollow elastomeric bodies

Annular elastomeric bodies having intricate shapes are cast by dipping a heated, rotating mandrel into a solution of the elastomer, permitting the elastomer to creep into sharp recesses, drying the coated mandrel and repeating the operation until the desired thickness has been achieved. A bladder for a heart assist pump in which a cylindrical body terminating in flat, sharp horizontal flanges fabricated by this procedure has been subjected to over 2,500 hours of simulated life conditions with no visible signs of degradation

Polymer deformation gage measures thickness change in tensile tests

Lightweight deformation gage attached to a polymer specimen determines the thickness changes undergone by the specimen during the testing of its tensile and elongation properties. Mechanical noise from outside sources is dampened when the assembly is hung on a light rubber band