Kajian perkembangan penelitian pemasaran film

The purpose of this study is to present the most likely conceptual scheme in film marketing research. Based on the study of several leading international journals, many factors are interrelated in film consumption so that the use of quantitative research alone is not sufficient in explaining the phenomenon of film consumption. Factors such as personal involvement with narrative and film characters are worthy of research. Some theories used by journal article writers reviewed in this paper are consumer behavior theory, marketing theory, cognitive theory, communication theory, group dynamics theory, and existentialist phenomenologies. As much. Analysis method on the five articles (quantitative) using regression statistic tool. The data used in the five articles (quantitative) is secondary data. Only on qualitative (phenomenological) approaches that use primary data, directly from the consumer experience

The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif

At the core of the concept of the Triple Helix is now required to explain the university-industry-government interactions. The main purpose of this research is to explore the current status of the Triple Helix to develop innovation capability that have impact on marketing performance in the creative economy. By the resource-based view (RBV) perspective, this paper reviews the existing literature and to highlight some distinctions between these concepts, such as intellectual capital, innovation capability, marketing performance and to draw the inter-relationships between them. This research proposes a conceptual framework of main factors that have influence on innovation capability and that impact on marketing performance. This research contributes to the marketing literature by collaborating the Triple Helix to develop the new model for innovation capability that effect on marketing performance, particular in the creative economy

Strong Correlations of Sharia Market To Conventional Market: Evidence From Indonesia Stock Exchange

Significant differences between Islamic Economic System and Conventional Economic System should generate differences between sharia market and conventional market. Conventional market clearly is influenced by interest rate and speculation that is normal in Conventional Economic System. But, interest rate and speculation are prohibited in Islamic Economic System. Sharia market should be free of interest rate and speculation. In fact, by bivariate and multivariate analysis, financial market indicates that there are strong correlations between sharia market and conventional market. This fact is based on research on Indonesia Stock Exchange data from December 2006 to November 2016 (ten years). Sharia market is represented by Jakarta Islamic Index (JII) and Indonesia Sharia Stock Index (ISSI). Both of them have strong and positive correlation with Jakarta Stock Exchange (JSX) Composite Index or with Jakarta Stock Exchange Liquid (LQ45) Index. Jakarta Composite Index and LQ45 are classified as conventional market. These conditions indicate that sharia market goes together with conventional market in the same character. Is sharia market inconsistent with its sharia principles? Why sharia market is not running on the track

SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd)

The purpose of this study was to analyze the influence of synchromarketing strategies and Ansoff matrix in increasing the company's revenue during the seasonal market. The case studies carried out in Tomsk Garden Group Russia Ltd that provides landscape design services and has a lot of demand in the summer, especially during June and July. However, demand for landscape design services fell during the winter. In this paper, using descriptive qualitative methods and survey questions to consumers for increasing revenue at the seasonal market. The results of this case showed that synchromarketing and Ansoff matrix can help companies increase revenue