Perilaku Konsumen Kopi: Proses Keputusan dan Kepuasan Konsumen Membeli Minuman Kopi Berlabel Fair Trade

Fair Trade (FT) coffee has a higher production volume than other coffee certifications. This phenomenon is triggered by a shift that is influenced consumer behavior patterns. This study analyzes consumer characteristics, purchasing decisions, and satisfaction in buying FT coffee. A cross-sectional study with a quantitative approach was used as the research design. Data were obtained by distributing online questionnaires to 120 respondents using a voluntary sampling technique. Data were analyzed using descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that most respondents were male, with an undergraduate degree and unmarried status. Trends and easy to get drink influence the main reason for purchasing. The main source of information comes from friends who focus on the coffee's taste and flavor. Consumers will continue to buy coffee even though prices have increased. Through CSI calculation, customer satisfaction is worth 74.04%. The results of the IPA calculation show that the main attributes to be improved are price, sales location, and information provision. The results of this study can be used as information on developing a marketing strategy that is adjusted to evaluate consumer expectations.   Keywords: characteristics, consumer behavior, fair trade coffee, purchasing decision, satisfactio

FAKTOR-FAKTOR YANG MEMPENGARUHI KESEDIAAN MEMBAYAR KONSUMEN TERHADAP KOPI FAIR TRADE

Coffee drink products that have a fair trade label tend to have a higher price than non-fair trade label coffee drinks, so that some consumers perceive that coffee is an expensive product. This study aims to determine how much consumers are willing to pay for coffee drinks labeled as fair trade and the factors that influence it. This study uses primary data from an online survey of 120 respondents in North Sumatra Province who have purchased coffee drinks with a fair trade label. Data analysis used logistic regression analysis. The results show that the majority of consumers are willing to pay more for coffee drinks labeled as fair trade with an increase of 5-10% from the current product price. The factors that influence the willingness to pay for coffee drinks labeled as fair-rade are age, education, marital status and coffee quality

The Impact Of Climate Change On Productivity and Food Security In Indonesia

El Nino (drought) and La Nina (floods) effects of climate change will significantly reduce production and productivity in the agricultural sector, particularly in food crops. The availability and accessibility of food will be impacted by climate change, disrupting food security and vulnerability. This research aims to examine in more depth the impacts caused by climate change and ways that can be taken to mitigate the risks posed. This research was carried out using the PAR (Participatory Action Research) method through FGD (Forum Group Discussion), which was carried out with representative experts, such as academics, farmers, BULOG and BMKG. The results of the research show that there are many impacts caused by climate change on food security, such as drought and floods resulting in changes in the planting season, an increase in weeds, pests and diseases in plants, and increasing temperatures will cause crop productivity to decrease, causing a decrease in crop yields. So, in facing the challenges and impacts of climate change, there needs to be significant and continuous collaboration from all aspects of dealing with climate change so that food security is achieved. Providing complete information to farmers regarding the challenges and solutions in facing climate change, research that can be carried out to reduce and mitigate climate change, the existence of adequate availability aspects to support universal food security and agricultural adaptation in facing climate change as well as climate change adaptation strategies indispensable for sustainable food securit