A cross-cultural study of purposive “traits of action”: measurement invariance of scales based on the action–trait theory of human motivation using exploratory structural equation modeling

The Action–Trait theory of human motivation posits that individual differences in predispositional traits of action may account for variance in contemporary purposeful human behavior. Prior research has supported the theory, psychometric properties of scales designed to assess the motive dimensions of the theory, and the utility of these scales to predict an array of behaviors, but this is the first study to evaluate the cross-linguistical invariance of the 15-factor theoretical model. This study evaluated translations of the English language 60-item Quick AIM in 5 samples – Croatian (N = 614), French (N = 246), German (N = 154), Polish (M = 314), and U.S. English (N = 490) – recruited from 4 countries (Croatia, Poland, Switzerland, and the U.S.). Exploratory structural equation modeling (ESEM) supported the theoretical model on which the traits of action are based and scrutinized the measurement invariance (configural, metric, scalar invariance) of the scale across the languages

Anxiety and threat magnification in subjective and physiological responses of fear of heights induced by virtual reality

Fear of heights (acrophobia) is a common condition, yet it is not well understood. Immersive virtual reality (VR) offers experimental rigour to study it in a safe laboratory setting. This is an example of how VR is a relatively new methodology to explore individual differences in clinically relevant phenotypes, and it shows how the field can be advanced by the adoption of new technology. In this study, we examined threat magnification in subjective level of distress and electrodermal activity (EDA) during fear of heights induced by VR. Also, we compared VR and mindfulness in reducing this subjective distress. With a sample of 128 (63 males) young people (mean age = 22.85, SD = 3.97), results showed that the subjective level of distress increases, and EDA decreases, during induced fear of heights. Mediation analysis confirmed that threat magnification mediated the relationship between anxiety and (a) physiological arousal and (b) subjective distress during induction of fear of heights. Finally, moderated regression analysis showed that the VR and mindfulness techniques were successful in reducing the subjective level of distress in highly aroused individuals after fear induction. This study provides evidence of the usefulness of avoidance based models of personality in human defensive reactions

In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countries

The COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., “If you do not practice these steps, you can endanger yourself and others”) or potential gains (e.g., “If you practice these steps, you can protect yourself and others”)? Collecting data in 48 languages from 15,929 participants in 84 countries, we experimentally tested the effects of message framing on COVID-19-related judgments, intentions, and feelings. Loss- (vs. gain-) framed messages increased self-reported anxiety among participants cross-nationally with little-to-no impact on policy attitudes, behavioral intentions, or information seeking relevant to pandemic risks. These results were consistent across 84 countries, three variations of the message framing wording, and 560 data processing and analytic choices. Thus, results provide an empirical answer to a global communication question and highlight the emotional toll of loss-framed messages. Critically, this work demonstrates the importance of considering unintended affective consequences when evaluating nudge-style interventions

A global experiment on motivating social distancing during the COVID-19 pandemic

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one's core values) or behavioral intentions. Results supported hypothesized associations between people's existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges

A global test of brief reappraisal interventions on emotions during the COVID-19 pandemic

The COVID-19 pandemic has increased negative emotions and decreased positive emotions globally. Left unchecked, these emotional changes might have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we tested the effectiveness of reappraisal, an emotion regulation strategy which modifies how one thinks about a situation. Participants from 87 countries/regions (N = 21,644) were randomly assigned to one of two brief reappraisal interventions (reconstrual or repurposing) or one of two control conditions (active or passive). Results revealed that both reappraisal interventions (vs. both control conditions) had consistent effects in reducing negative emotions and increasing positive emotions across different measures. Reconstrual and repurposing had similar effects. Importantly, planned exploratory analyses indicated that reappraisal interventions did not reduce intentions to practice preventive health behaviours. The findings demonstrate the viability of creating scalable, low-cost interventions for use around the world to build resilience during the pandemic and beyond

A Global Experiment on Motivating Social Distancing during the COVID-19 Pandemic

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e. a controlling message) compared to no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly-internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared to the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly-internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing: Controlled motivation was associated with more defiance and less long-term behavioral intentions to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges