Holistic Approach to User Experience: Understanding of Users

The IUPUI University Library recently initiated a project to improve the user experience on its website. In order to enhance the digital user experience, it should start from a thorough understanding of users such as who they are, what they do, how they interact with, how long they stay, where they come from, and etc. The first task called ‘Library Website Evaluation & Needs Assessment’ has been performed with various measurements from user survey to Google Analytics to better understand its users as well as to identify current issues and gaps between what the website currently is and how it should be. This poster will share some of the findings from the first task

The journey to improve digital user experience

A library website is a confluence to connect users with resources, information and knowledge. In order to provide extensive information and knowledge for their users through library websites, academic libraries tend to subscribe to various technologies such as LibGuides, integrated library systems (ILSs), discovery services, and CONTENTdm. However, it is challenging to integrate a variety of technologies into a web presence for a more dynamic and holistic experience. This poster will describe the design project for usability and steps that the Indiana University Purdue University Indianapolis (IUPUI) University Library has undertaken to improve digital user experience on its website. In addition, the poster will demonstrate hands-on examples of how the IUPUI University Library has integrated and streamlined various technologies into a unified web presence through all library web pages

Design of the Academic Library Website with Persuasive Technologies: Holistic User Experience

This article is written for IFLA IT Section Newsletter based on author's Internet Librarian 2014 conference. The article covers a new way of thinking about usability – persuasive technology – in order to give an engaging digital user experience to users as well as connect them with valuable library’s resources and services on the website

Factors of trust in data reuse

Purpose The purpose of this paper is to quantitatively examine factors of trust in data reuse from the reusers’ perspectives. Design/methodology/approach This study utilized a survey method to test the proposed hypotheses and to empirically evaluate the research model, which was developed to examine the relationship each factor of trust has with reusers’ actual trust during data reuse. Findings This study found that the data producer (H1) and data quality (H3) were significant, as predicted, while scholarly community (H3) and data intermediary (H4) were not significantly related to reusers’ trust in data. Research limitations/implications Further disciplinary specific examinations should be conducted to complement the study findings and fully generalize the study findings. Practical implications The study finding presents the need for engaging data producers in the process of data curation, preferably beginning in the early stages and encouraging them to work with curation professionals to ensure data management quality. The study finding also suggests the need for re-defining the boundaries of current curation work or collaborating with other professionals who can perform data quality assessment that is related to scientific and methodological rigor. Originality/value By analyzing theoretical concepts in empirical research and validating the factors of trust, this study fills this gap in the data reuse literature

Understanding the Importance of Visual Merchandising on Store Image and Shopper Behaviours in Home Furnishings Retail Setting

The present study attempts to identify the important visual merchandising factors and examine the relationships of those factors with store images and shopper behaviours in the context of home furnishings retail setting. Factor analysis was employed to identify dimensions of the importance of visual merchandising and correlation analyses were implemented to examine the relationships among the variables in this study. Of four store image dimensions, Store Environment was significantly related to Layout/Organization and Creative/Inspirational Coordination factors of visual merchandising. New Style/Trend Information aspect of store image was significantly related to Window/Merchandise Display and Creative/Inspirational Coordination of visual merchandising factors. Merchandise Assortment construct of store image was significantly related to Layout/Organization and Creative/Inspirational Coordination aspects of visual merchandising. Appealing Exhibition dimension of store image was significantly related to Layout/Organization and Creative/Inspirational Coordination aspects of visual merchandising. Among five constructs, creative/inspirational coordination of the store was significantly and positively related to visit frequency. However, none of the importance of visual merchandising constructs was correlated to either amount of time spent shopping or the number of items purchased at one time shopping at home furnishings store. Based on the findings of the study, discussions and implications were provided. Key words: home furnishings retail store, visual merchandising, store image, shopper behaviours

Building positive learning experiences through pedagogical research guide design

Library research guides are traditionally designed in a pathfinder-style format by resource type. However, would a pedagogical-style guide, which moves students through the research process, better support the student learning experience? This study sought to answer the question: Which guide design best supports the student information literacy learning experience outside of a classroom setting? This article reports results of a usability study (n=22) of first-year to graduate students who interacted with either a pedagogical or pathfinder-style research guide through a simulated research assignment. Results indicate that although there is no statistically significant performance difference between guide type, students using the pedagogical guide reported a more positive experience than those using the pathfinder guide. As a result, this led them to spend more time on, interact more with, and consult more resources on the research guide. Librarians who wish to enhance the usability of research guides may get greater student engagement by designing their guides pedagogically