Purchase intention of Consumers from Melaka towards Mobile Advertising

Acceleration growth in the telecommunication technology especially in mobile devices has resulted to greater new opportunities to the marketing strategies. It thus has led to the current study on the purchase intention of consumers from Melaka towards mobile advertising. A survey was conducted with a set of self-administered questionnaire. A total of 250 respondents was recruited using convenience sampling. The results show that three out of five independent variables examined, namely credibility, irritation and incentive are significant. Informativeness and entertainment were found to have no impact on purchase intention. The regression model is able to explain 73.6% of the variation in consumers purchase intention. This study is able to provide information in relation to factors influencing purchase intention of consumer which has laid a basis in helping the mobile advertisers to develop better strategy of their advertisement

Understanding Customer Satisfaction of Internet Banking: A Case Study In Malacca

AbstractThe banking industry has been rapidly developing the use of Internet banking as an efficient and viable tool to create customer value. It is one of the popular services offered by the traditional banks to provide speedier and reliable services to online users. With the rapid development of computer technology as a commercial too Internet banking can be used to attract more customers to perform banking transactions in related banks. However, the main problem of Internet banking faced by the providers is that a large number of the banks’ customers are not willing to use the Internet banking services offered. This happened due to the services offered through Internet banking have yet to satisfy their customers. Customer satisfaction is an important factor to help banks to sustain competitive advantages. Therefore, the purpose of this research is to search and examine the factors which influence customer satisfaction towards Internet banking. The five factors which can influence customer satisfaction toward Internet banking include service quality, web design and content, security and privacy, convenience and speed. With the use of a questionnaire survey, 200 working adults participated in this study have provided valuable feedback and responses pertaining to the above factors that influence customers’ decision to do Internet Banking. The results of this research showed that web design and content, convenience and speed are closely linked to customer satisfaction toward Internet banking. Or … The results of this research showed that web design and content, convenience and speed are the top three factors that influence customer satisfaction toward Internet Banking

iHAP – integrated haplotype analysis pipeline for characterizing the haplotype structure of genes

BACKGROUND: The advent of genotype data from large-scale efforts that catalog the genetic variants of different populations have given rise to new avenues for multifactorial disease association studies. Recent work shows that genotype data from the International HapMap Project have a high degree of transferability to the wider population. This implies that the design of genotyping studies on local populations may be facilitated through inferences drawn from information contained in HapMap populations. RESULTS: To facilitate analysis of HapMap data for characterizing the haplotype structure of genes or any chromosomal regions, we have developed an integrated web-based resource, iHAP. In addition to incorporating genotype and haplotype data from the International HapMap Project and gene information from the UCSC Genome Browser Database, iHAP also provides capabilities for inferring haplotype blocks and selecting tag SNPs that are representative of haplotype patterns. These include block partitioning algorithms, block definitions, tag SNP definitions, as well as SNPs to be "force included" as tags. Based on the parameters defined at the input stage, iHAP performs on-the-fly analysis and displays the result graphically as a webpage. To facilitate analysis, intermediate and final result files can be downloaded. CONCLUSION: The iHAP resource, available at , provides a convenient yet flexible approach for the user community to analyze HapMap data and identify candidate targets for genotyping studies

Trading of international securities in Singapore and its implications

Over the years, the financial markets around the world have seen some major changes, namely, the deregulation of markets, a wider use (with increasing sophistication) of information technology and telecommunication networks, and the rapid growth in emerging markets. All these have contributed to a growing trend towards internationalisation of the securities industry in many countries. In 1989, the total turnover of the foreign sector of the top 20 stock exchanges grew by an awesome 79.65% from 1988 to reach US$263.342 trillion. Asian bourses, too, have not been left unaffected by this phenomenal trend. Singapore, too, can be expected to be swept away in this wave of internationalisation. From a practical perspective, an added dimension to the local securities market would be especially appreciated since, well known to all, is the fact that Singapore has a small investor and corporate base. Although the local market still has room for expansion, long-term growth prospects are limited. Invariably, Singapore has to be more outward looking, and would stand to gain if it capitalises on this trend towards internationalisation. It is thus working towards becoming a regional supermarket for international stocks. Undeniably, the regional countries are also eyeing the same pie, but compared to its neighbours, Singapore already has a headstart due to its : (1) Geographical location (2) Reputation as an efficient financial centre (3) Excellent infrastructure (4) Position as a centre for regional Operational Head Quarters (OHQs)BUSINES

Purchase intention of consumers from Melaka towards mobile advertising

Acceleration growth in the telecommunication technology especially in mobile devices has resulted to greater new opportunities to the marketing strategies. It thus has led to the current study on the purchase intention of consumers from Melaka towards mobile advertising. A survey was conducted with a set of self-administered questionnaire. A total of 250 respondents was recruited using convenience sampling. The results show that three out of five independent variables examined, namely credibility, irritation and incentive are significant. Informativeness and entertainment were found to have no impact on purchase intention. The regression model is able to explain 73.6% of the variation in consumers’ purchase intention. This study is able to provide information in relation to factors influencing purchase intention of consumer which has laid a basis in helping the mobile advertisers to develop better strategy of their advertisemen

iHAP – integrated haplotype analysis pipeline for characterizing the haplotype structure of genes

Abstract Background The advent of genotype data from large-scale efforts that catalog the genetic variants of different populations have given rise to new avenues for multifactorial disease association studies. Recent work shows that genotype data from the International HapMap Project have a high degree of transferability to the wider population. This implies that the design of genotyping studies on local populations may be facilitated through inferences drawn from information contained in HapMap populations. Results To facilitate analysis of HapMap data for characterizing the haplotype structure of genes or any chromosomal regions, we have developed an integrated web-based resource, iHAP. In addition to incorporating genotype and haplotype data from the International HapMap Project and gene information from the UCSC Genome Browser Database, iHAP also provides capabilities for inferring haplotype blocks and selecting tag SNPs that are representative of haplotype patterns. These include block partitioning algorithms, block definitions, tag SNP definitions, as well as SNPs to be "force included" as tags. Based on the parameters defined at the input stage, iHAP performs on-the-fly analysis and displays the result graphically as a webpage. To facilitate analysis, intermediate and final result files can be downloaded. Conclusion The iHAP resource, available at http://ihap.bii.a-star.edu.sg, provides a convenient yet flexible approach for the user community to analyze HapMap data and identify candidate targets for genotyping studies.</p

Gastric Cancer (Biomarkers) Knowledgebase (GCBKB): A Curated and Fully Integrated Knowledgebase of Putative Biomarkers Related to Gastric Cancer

The Gastric Cancer (Biomarkers) Knowledgebase (GCBKB) (http://biomarkers.bii.a-star.edu.sg/background/gastricCancerBiomarkersKb.php) is a curated and fully integrated knowledgebase that provides data relating to putative biomarkers that may be used in the diagnosis and prognosis of gastric cancer. It is freely available to all users. The data contained in the knowledgebase was derived from a large literature source and the putative biomarkers therein have been annotated with data from the public domain. The knowledgebase is maintained by a curation team who update the data from a defined source. As well as mining data from the literature, the knowledgebase will also be populated with unpublished experimental data from investigators working in the gastric cancer biomarker discovery field. Users can perform searches to identify potential markers defined by experiment type, tissue type and disease state. Search results may be saved, manipulated and retrieved at a later date. As far as the authors are aware this is the first open access database dedicated to the discovery and investigation of gastric cancer biomarkers

Inducible chemical defenses in wild mungbean confer resistance to Spodoptera litura and possibly at the expense of drought tolerance

Mungbean (Vigna radiata) is susceptible to many insect pests, but genotypes resistant to the common cutworm (Spodoptera litura) have yet to be identified. We screened for natural variants among wild mungbean populations and identified resistant (R1) and susceptible (S1) accessions. RNA-Seq data from R1 leaves exposed to larval feeding for 0, 2, 6 and 24 h suggested the involvement of CaMK, MAPK and jasmonic acid (JA) signaling, which diverts resources from primary metabolism to the biosynthesis of defense-related proteins and secondary metabolites. We compared the temporal expression of candidate genes in R1 and S1 plants exposed to larval feeding and observed the stronger induction of CAMK, MAPK, JA signaling, terpene and flavonoid biosynthesis genes in R1 plants. Accordingly, higher levels of JA accumulated in R1 leaves after larval feeding for 24 h, and metabolic profiling revealed elevated levels of tryptophan and tyrosine in R1 plants, possibly triggering the accumulation of glucosylated kaempferols and the emission of the volatile (E)-β-ocimene. Drought stress experiments showed that the inducible chemical defense system in accession R1 may come at the expense of drought tolerance. This potential trade-off between abiotic and biotic stress tolerance may reflect the lower levels of endogenous proline in R1 plants