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High-capacity preconscious processing in concurrent groupings of colored dots.
Grouping is a perceptual process in which a subset of stimulus components (a group) is selected for a subsequent-typically implicit-perceptual computation. Grouping is a critical precursor to segmenting objects from the background and ultimately to object recognition. Here, we study grouping by color. We present subjects with 300-ms exposures of 12 dots colored with the same but unknown identical color interspersed among 14 dots of seven different colors. To indicate grouping, subjects point-click the remembered centroid ("center of gravity") of the set of homogeneous dots, of heterogeneous dots, or of all dots. Subjects accurately judge all of these centroids. Furthermore, after a single stimulus exposure, subjects can judge both the heterogeneous and homogeneous centroids, that is, subjects simultaneously group by similarity and by dissimilarity. The centroid paradigm reveals the relative weight of each dot among targets and distractors to the underlying grouping process, offering a more detailed, quantitative description of grouping than was previously possible. A change detection experiment reveals that conscious memory contains less than two dots and their locations, whereas an ideal detector would have to perfectly process at least 15 of 26 dots to match the subjects' centroid judgments-indicating an extraordinary capacity for preconscious grouping. A different color set yielded identical results. Grouping theories that rely on predefined feature maps would fail to explain these results. Rather, the results indicate that preconscious grouping is automatic, flexible, and rapid, and a far more complex process than previously believed
e-Consumer Behaviour
Purpose â The primary purpose of this article is to bring together apparently disparate and yet
interconnected strands of research and present an integrated model of e-consumer behaviour. It
has a secondary objective of stimulating more research in areas identified as still being underexplored.
Design/methodology/approach â The paper is discursive, based on analysis and synthesis of econsumer
literature.
Findings â Despite a broad spectrum of disciplines that investigate e-consumer behaviour and
despite this special issue in the area of marketing, there are still areas open for research into econsumer
behaviour in marketing, for example the role of image, trust and e-interactivity. The
paper develops a model to explain e-consumer behaviour.
Research limitations/implications â As a conceptual paper, this study is limited to literature and
prior empirical research. It offers the benefit of new research directions for e-retailers in
understanding and satisfying e-consumers. The paper provides researchers with a proposed
integrated model of e-consumer behaviour.
Originality/value â The value of the paper lies in linking a significant body of literature within a
unifying theoretical framework and the identification of under-researched areas of e-consumer
behaviour in a marketing context
Myopia, customer returns and the theory of planned behaviour
As a prevalent and growing form of customer behaviour, deshopping is on the
rise. Retailers' focus on good customer service and the offering of lenient
returns polices has led to the growth in this fraudulent behaviour of customers
in returning goods. This paper considers retailer myopia in the context of
dishonest customer returns, applying the Theory of Planned Behaviour (TPB) using
a quantitative questionnaire with 535 female consumers. The findings highlight
the extent of the behaviour with 50% admitting to partaking in deshopping. The
TPB variables can be utilised to manage and prevent deshopping. The results
indicate that currently these customers perceive it to be easy to deshop as
there are no consequences with the result that such behaviour continues to grow.
If retailers were less myopic they would monitor returns more thoroughly and
make it less easy for such customers to get away with undesirable deshopping
behaviour. The paper makes recommendations for retailers to manage or alter
perceived behavioural characteristics for customers, which in turn, would reduce
tendencies for dishonesty in customers returning goods for refunds. Retail
myopia is evident with deshopping behaviour with consequences for retailers in
time, effort and costs
A commentary on social & experiential (e-)retailing and (e-)shopping deserts
Purpose â The last ten years have seen a gradual withdrawal of retail facilities from
many local areas and the consequent growth of âshopping desertsâ, resulting in social
and health disbenefits. This paper examines the potential for e-shopping to fill the
vacuum and to assist disadvantaged shoppers.
Design/methodology/approach â The paper uses prior published research to
comment on the extent to which e-retailing may be the shopping solution of the
future?
Findings â The Internet has limited potential to compensate for shopping deserts, as
consumers who do not have a good range of physical shops within walking distance
also tend to lack access to the Internet.
Research limitations/implications â The paper is based solely on prior research. The
authors recommend action research that may hopefully help excluded shoppers to
become more included by addressing the problems of access to e-shopping.
Practical implications â Government, service providers and e-retailers are may
consider interventions such as subsidised Internet access, training and the provision of
e-cash.
Originality/value â The paper links research from diverse fields relating to shopping
deserts, the digital divide, health, wellbeing, social and experiential aspects of (e-)shopping
Anthropogenic Electromagnetic Fields and Cancer: A Perspective
The authors review findings of a recent National Research Council report and conclude that, e.g., until a cancer promotion model can be identified for effective testing, the EMF issue will remain open to debate
Village Building and School Readiness: Closing Opportunity Gaps in a Diverse Society
Examines a community's impacts on child development and frames strategies to build early learning systems in poor minority neighborhoods. Stresses combining services with community-building and developing a diverse early education workforce from within
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