Analisis Perbedaan Persepsi University Brand Value Antar Grup Fakultas Mahasiswa Universitas Telkom (Studi Kasus: Mahasiswa Program Sarjana)

Universitas Telkom merupakan salah satu perguruan tinggi swasta di Bandung yang telah melakukan rebranding. Rebranding berdampak pada berkurangnya aspek–aspek penting pada brand eksisting. Penelitian ini dilakukan untuk memberikan gambaran mengenai ada atau tidaknya perbedaan persepsi mahasiswa Universitas Telkom mengenai dimensi dari university brand value berdasarkan latar belakang Fakultas mahasiswa tersebut, sehingga dapat diketahui persepsi aspek – aspek branding Universitas Telkom (mahasiswa). Pengolahan data dilakukan menggunakan analisis diskriminan terhadap 781 responden mahasiswa program Sarjana yang berasal dari 6 Fakultas Universitas Telkom yaitu 195 responden Fakultas Teknik Elektro, 156 responden Fakultas Teknik Industri, 110 Fakultas Teknik Informatika, 98 responden Fakultas Ekonomi dan Bisnis, 71 responden Fakultas Komunikasi dan Bisnis, 151 responden Fakultas Industri Kreatif. Hasil penelitian ini dapat digunakan sebagai bahan pertimbangan dalam merumuskan strategi branding yang berdasar pada kebutuhan mahasiswa sebagai konsumen perguruan tinggi dengan latar belakang fakultas yang berbeda sehingga didapatkan branding yang konsisten

Model Penerimaan Petani Terhadap Teknologi Sistem Pertanian Organik Di Kabupaten Tasikmalaya

. The survey result of Indonesian Organic Alliance (AOI) shows that there were 40% increasing of organic food consumer during 2012 to 2013. This condition indicates that the availability of organic product should be increased. The purpose of this research is to develop a model which describes the factors that affect the farmers' intention on implementing organic farming technology, especially in Tasikmalaya, Indonesia, and to identify the influence of perceived usefulness toward the attitude in implementing organic farming technology. The factors influencing farmers' intention are identified through understanding about the influence of attitude, subjective norm, and behavioral control. Research model testing was conducted using the approach of Partial Least Square (PLS) with sample data obtained through interviews with 81 organic farmers in Tasikmalaya, West Java. The result of this research shows that perceived usefulness construct is significantly influence farmer's attitude towards organic farming. Moreover, attitude, subjective norm, and behavioral control are also significantly influenced towards farmer's intention to organic farming

Pengembangan Model Evaluasi Kualitas Layanan Sistem E-Government

. In many countries, e-government system has been built to support the government in providing services to the community and industry. Although the system had been developed and has been successfully executed, the level of user acceptance and the quality level of service is often not satisfactory. The aim of this study is to develop a model for of e-government system evaluation. E-government evaluation model was developed by combining aspects of government services (public services) as well as aspects of service quality of electronic-based systems. The model was tested using empirical data. Questionnaires filled online using a web-based application, 108 samples were collected and 88 samples were declared valid to be used for measurement model analysis and e-government system evaluation. Analysis of reliability and validity of the measurement model was conducted using partial least square (PLS) technique. Analysis of the e-government system evaluation results was carried out by utilizing importance-performance analysis (IPA) method. The model developed is used to evaluate an e-government system developed by the Ministry of Trade of the Republic of Indonesia, called Inatrade. The results of Inatrade system evaluation using IPA method show that information completeness, fulfillment, responsiveness and contact are the dimensions that need to be given priority in the improvement process of Inatrade system