Digital Storytelling for Environmental Education on YouTube: Findings from Social Forestry Context

Abstract. Digital storytelling is a method of telling stories using digital media. This method can be used for educational purposes including environmental education to support sustainability mindset. This study aimed to explore the use of digital storytelling for environmental education on Youtube in the context of social forestry in Indonesia. The research method used was Focus Group Discussion (FGD) and analyses using thematic coding. The findings from 15 professionals and experts in 3 FGD sessions showed that digital storytelling with Youtube can be an effective tool for environmental education. This is because YouTube as a digital storytelling media captures the attention of viewers, helps them understand complex environmental concepts, and promotes alignment to support sustainability. Digital storytelling in YouTube can be used to build relationships and collaboration among viewers in local and regional scope. Keywords: Social innovation, digital storytelling, environmental sustainability, focus group discussion, youtube Abstrak. Digital storytelling adalah metode berkisah dengan menggunakan media digital. Metode ini dapat digunakan untuk tujuan pendidikan termasuk pendidikan lingkungan untuk mendukung pola pikir yang mendukung pelestarian lingkungan. Penelitian ini bertujuan untuk mengeksplorasi penggunaan digital storytelling untuk pendidikan lingkungan hidup di Youtube, dengan konteks perhutanan sosial di Indonesia. Metode penelitian yang digunakan adalah Focus Group Discussion (FGD) dan analisis menggunakan koding tematik. Temuan dari tiga sesi FGD menunjukkan bahwa digital storytelling dengan Youtube dapat menjadi sarana yang efektif untuk pendidikan lingkungan. Ini karena mendongeng digital menarik perhatian pemirsa, membantu mereka memahami konsep lingkungan yang kompleks, dan mendorong keselarasan untuk mendukung keberlanjutan. Berkisah melalui media digital dapat digunakan pula untuk membangun relasi dan kolaborasi antar pemirsa dalam lingkup lokal dan regional. Kata kunci: Inovasi sosial, cerita digital, pelestarian lingkungan, focus group discussion, youtub

Social Marketing in Social Media: Investigating the Precursor in Influencing Behaviors of Government Healthcare Campaign

Abstract. Social media platforms have become a tool for spreading information in society, it enables the government to use this media for giving information to the public, especially in pandemic situations. Social media has revolutionized the way of reaching out to consumers and communicating with them. Branding in social media strategy is commonly used in advertising and product marketing but has not been widely used in the health communication field. In this study, we shine a light on the new way health communications marketing is reaching audiences with health messages. The information adoption process in social media might be a strategy for spreading trusted information on the internet, so this study aims to examine the precursor of this case. Using Structural Equation Model (SEM) we identify the relationship between variables influencing certain behaviors related to health content in social media. This study used snowballing technique for collecting data through online questionnaires with a sample of 297 respondents who were in accordance with the criteria of the population. We offer insight for future research on these topics by discussing the public marketing role in social media interaction. Our outcome of the study to serve as a platform to positively impact future research on information in social media regarding health is being delivered to society. Furthermore, the study may develop a socialization program to educate society, campaign for a healthy lifestyle, and health information media using social media. Keywords: Social marketing, social media, information adoption, sharing behavior, cet framework. Abstrak. Platform media sosial telah menjadi salah satu alat penyebaran informasi di masyarakat, sehingga pemerintah dapat memanfaatkan media tersebut untuk memberikan informasi kepada masyarakat, terutama dalam situasi pandemi. Media sosial telah merevolusi cara menjangkau konsumen dan berkomunikasi dengan mereka. Branding dalam strategi media sosial biasa digunakan dalam periklanan dan pemasaran produk namun belum banyak digunakan dalam bidang komunikasi kesehatan. Dalam studi ini, kami menyoroti cara baru pemasaran komunikasi kesehatan dalam menjangkau khalayak dengan pesan kesehatan. Proses adopsi informasi di media sosial dapat menjadi strategi penyebaran informasi terpercaya di internet, sehingga kami meneliti prekursor pada kasus ini. Dengan menggunakan Structural Equation Model (SEM) kami mengidentifikasi hubungan antara variabel yang mempengaruhi perilaku tertentu terkait konten kesehatan di media sosial. Penelitian ini menggunakan teknik pengumpulan data snowballing melalui kuesioner online dengan sampel 297 responden yang sesuai dengan kriteria populasi. Kami menawarkan wawasan untuk penelitian masa depan mengenai topik ini dengan mendiskusikan peran pemasaran publik dalam interaksi media sosial. Hasil penelitian kami berfungsi sebagai platform untuk mengedepankan penelitian di masa depan mengenai informasi di media sosial mengenai kesehatan yang disampaikan kepada masyarakat. Selanjutnya penelitian ini dapat mengembangkan program sosialisasi untuk mengedukasi masyarakat, mengkampanyekan pola hidup sehat, dan media informasi kesehatan melalui media sosial. Kata kunci: Social marketing, social media, information adoption, sharing behavior, cet framewor

Front-Matter JMT Vol 18 No 3 2019

Front-Matter JMT Vol 18 No 3 201

The Roles of Workplace Culture In The Relationship Between Performance Appraisal Effectiveness and Employee Outcomes

Abstract. This study aims to examine the effect of performance appraisal effectiveness on employee outcomes through the role of workplace culture. Survey method is used for data collection. Partial Least Square (PLS) is used as data analysis on 100 samples of retail companies in West Java, Indonesia. The results show that performance appraisal effectiveness has a positive effect on workplace culture; workplace culture has a positive effect on employee outcomes (managerial performance and job involvement). The results also prove that workplace culture mediates the effect of performance appraisal effectiveness on employee outcomes. The study has practical implications that it is very important for organizations to consider the importance of a positive workplace culture when designing a performance appraisal system that is not only good but also effective in improving employee outcomes.Keywords: Performance appraisal effectiveness, employee outcomes, workplace cultureAbstrak. Penelitian ini bertujuan untuk menguji pengaruh efektivitas penilaian kinerja terhadap hasil kerja karyawan melalui peran budaya tempat kerja. Pengumpulan data menggunakan metode survei. Analisis data menggunakan Partial Least Square (PLS) pada 100 sampel perusahaan ritel di Jawa Barat, Indonesia. Hasil penelitian menunjukkan bahwa efektivitas penilaian kinerja berpengaruh positif terhadap budaya kerja; budaya tempat kerja memiliki pengaruh positif pada hasil karyawan (kinerja manajerial dan keterlibatan kerja). Hasil penelitian juga membuktikan bahwa budaya tempat kerja memediasi pengaruh efektivitas penilaian kinerja terhadap hasil kerja karyawan. Studi ini memiliki implikasi praktis bahwa sangat penting bagi organisasi untuk mempertimbangkan pentingnya budaya tempat kerja yang positif ketika merancang sistem penilaian kinerja yang tidak hanya baik tetapi juga efektif dalam meningkatkan hasil kerja karyawan.Kata kunci:Efektivitas penilaian kinerja, hasil kerja karyawan, budaya tempat kerj

Iron Elbow and Straight-Chain Tool to Reduce Slip on Wood Transportation: An Experimental Study

Abstract. One of the obstacles in transporting wood is the occurrence of slippage. Slippage results in low productivity of timber transport with high production costs and soil damage. The research method is an experimental approach, namely designing, manufacturing and testing the supporting tools in the form of angle iron and straight iron chain. The research objective was to determine the effect of the use of assistive devices on slippage, productivity, wood transport costs and soil damage. The results showed that: 1). Tools from the wheelbarrows of the conveyance wheel from the straight iron chain of the slope class 0-8%, 9-15%, and 16-25% can minimize the occurrence of slippage higher than not using this tool, increase the wood transportation productivity, low transportation production costs, and minimize soil damage; 2). Elbow iron and straight-chain tools are the most efficient and effective. 3). The use of tools in the transportation of wood in slopes 0-8%, 9-15%, and 16-25% is recommended for smooth production. Keywords: Iron elbow, straight chain, productivity, production cost, soil damage Abstrak. Salah satu hambatan dalam pengangkutan kayu adalah terjadinya selip. Selip berakibat pada rendahnya produktivitas pengangkutan kayu dengan biaya produksi yang tinggi dan terjadinya kerusakan tanah. Metode penelitian adalah pendekatan eksperimen yaitu merancang, membuat dan uji coba alat bantu berupa besi siku dan rantai besi lurus. Tujuan penelitian adalah untuk mengetahui pengaruh penggunaan alat bantu terhadap selip, produktivitas, biaya pengangkutan kayu dan kerusakan tanah. Hasil penelitian menunjukkan bahwa : 1). Alat bantu dari sarung roda alat angkutan dari rantai besi lurus kelas kelerengan 0-8%, 9-15% dan 16-25% dapat meminimalkan terjadinya selip lebih tinggi daripada tidak menggunakan alat bantu, meningkatkan produktivitas pengangkutan kayu, biaya produksi pengangkutan rendah, dan meminimalkan kerusakan tanah; 2). Alat bantu dari besi siku dan rantai besi lurus paling efisien dan efektif; 3). Penggunaan alat bantu pada kegiatan pengangkutan kayu di kelerengan 0-8%, 9-15% dan 16-25% dianjurkan untuk kelancaran produksi. Kata kunci: Besi siku, rantai lurus, produktivitas, biaya produksi, kerusakan tana

How Negative eWOM Affects Purchase Intention: Evidence from Indonesian Traveling Apps Users

Abstract. Traveling apps are effective tools to search information and purchase tourism products. Online reviews are the most influential information source in the tourism industry. This study determines the effect of eWOM factors: informational determinants (perceived eWOM usefulness and eWOM perceived credibility of online reviews); personal determinants (using experience of eWOM and product involvement); and the effects of negative reviews (perceived diagnosticity of negative reviews and negative review impression) on purchase intention in traveling applications through some mediating variables (attitude toward online review, attitude toward product, attitude toward brand, and eWOM adoption). This study uses Information Adoption Model and integrates consumer attitude. There were 356 respondents collected through online survey and purposive sampling. Further, Structural Equation Modeling was employed to analyze 17 hypotheses. The results showed that only perceived credibility of online review has no indirect impact on purchase intention. It exhibits the importance role of consumers' attitude and eWOM adoption as mediating variables in promoting purchase intention. This study contributes to industry, especially traveling application managers to arrange their eWOM strategies and travel product providers in managing their brand activities. Keywords: Online review, negative eWOM, Information Adoption Model. Abstrak. Aplikasi traveling efektif digunakan untuk mencari informasi dan membeli produk wisata. Ulasan online adalah sumber informasi paling berpengaruh dalam industri pariwisata. Studi ini menganalisis pengaruh faktor eWOM: informational determinants (perceived eWOM usefulness dan perceived eWOM ecredibility of online reviews), personal determinants (using experience of eWOM dan product involvement), serta effects of negative reviews (perceived diagnosticity of negative reviews dan negative review impression) terhadap purchase intention dalam aplikasi traveling dengan beberapa variabel mediasi (attitude terhadap online review, attitude terhadap produk, attitude terhadap brand, dan eWOM adoption). Penelitian ini menggunakan Information Adoption Model. Terdapat 356 respon yang dikumpulkan melalui survei online dengan purposive sampling. Structural Equation Modeling digunakan untuk menganalisis 17 hipotesis. Hasil penelitian menunjukkan bahwa hanya perceived credibility of online review tidak memiliki dampak tidak langsung terhadap purchase intention. Penelitian ini menunjukkan pentingnya peran sikap konsumen dan adopsi eWOM sebagai variabel mediasi dalam meningkatkan purchase intention. Penelitian ini memberikan kontribusi kepada industri, khususnya pengelola aplikasi perjalanan untuk mengatur strategi eWOM mereka dan penyedia produk perjalanan dalam mengelola aktivitas merek mereka. Kata kunci: Online review, eWOM negatif, Information Adoption Model

The Influence of Knowledge Management Capability Dimensions on the Competitive Advantage of MSMEs Through Entrepreneurial Orientation

Abstract. The concept of knowledge management as the mainstay for building the competitive advantage of large companies has been highly emphasized in the strategic management literature, but similar studies are still rare in the realm of MSMEs. To fill this gap, this paper empirically examines the relationship between the dimensions of knowledge management capability and competitive advantage through the entrepreneurial orientation of Micro, Small and Medium Enterprises (MSMEs). The knowledge management dimensions used include knowledge management infrastructure and knowledge management processes. The analysis technique uses Structural Equation Model (SEM) with SmartPLS. Research respondents are owners/managers in 75 MSME sentra in Jakarta, Indonesia. Statistical tests show that knowledge management infrastructure has a significant effect on entrepreneurial orientation but does not have a significant effect on competitive advantage. The knowledge management process has a significant effect on entrepreneurial orientation and also on competitive advantage. Meanwhile, entrepreneurial orientation has a significant effect on competitive advantage. This reality confirms that when there is high pressure on MSMEs, it will cause actions and reactions among companies in the industry. To emphasize the important role of knowledge management in facing future pressures, wider research is needed on the consequent variables of the application of knowledge management in MSMEs, such as digital capabilities, business agility and business performance.Keywords: Knowledge management infrastructure, knowledge management processes, competitive advantage, entrepreneurial orientation, MSMEAbstrak. Konsep knowledge management sebagai andalan untuk membangun keunggulan kompetitif perusahaan besar sudah sangat ditekankan dalam literatur strategic management, namun studi serupa masih jarang dilakukan di ranah UMKM. Untuk mengisi kesenjangan tersebut, makalah ini mengkaji secara empiris hubungan antara dimensi kapabilitas manajemen pengetahuan dan keunggulan kompetitif melalui orientasi kewirausahaan Usaha Mikro, Kecil dan Menengah (UMKM). Dimensi manajemen pengetahuan yang digunakan meliputi infrastruktur manajemen pengetahuan dan proses manajemen pengetahuan. Teknik analisis menggunakan Structural Equation Model (SEM) dengan SmartPLS. Responden penelitian adalah pemilik/pengelola di 75 sentra UMKM di Jakarta, Indonesia. Uji statistik menunjukkan bahwa knowledge management infrastructure berpengaruh signifikan terhadap orientasi kewirausahaan namun tidak berpengaruh signifikan terhadap keunggulan kompetitif. Proses knowledge management berpengaruh signifikan terhadap orientasi kewirausahaan dan juga keunggulan bersaing. Sedangkan orientasi kewirausahaan berpengaruh signifikan terhadap keunggulan bersaing. Realitas ini menegaskan bahwa ketika terjadi tekanan yang tinggi terhadap UMKM akan menimbulkan aksi dan reaksi antar perusahaan dalam industri tersebut. Untuk menekankan peran penting knowledge management dalam menghadapi tekanan masa depan, diperlukan penelitian yang lebih luas terhadap variabel-variabel konsekuen penerapan knowledge management pada UMKM, seperti kapabilitas digital, business agility dan business performance.Keywords: Knowledge management infrastructure, knowledge management processes, competitive advantage, entrepreneurial orientation, MSM

Application of Theory of Planned Behavior in Efforts to Increase Community Participation in Vaccination Programs (Study at the Covid-19 Vaccination Program, Pasirwangi District, Garut Regency)

Abstract It should be grateful that the Covid-19 pandemic is getting under control; however, there are still problems related to community participation, especially in the vaccination program. Apart from the Covid-19 vaccination, in Indonesia there are still a number of other vaccinations that, really need the participation of the community. As happened in Pasirwangi District, Garut Regency, out of 53,093 residents who met the requirements to get the Covid-19 vaccine, only 2,492 residents, took advantage of this opportunity. For this reason, this study intends to find alternative ways, through the application of the theory of planned behavior, to increase opportunities for community participation by identifying which variables have the most potential to be used for this purpose. Efforts to collect data through the distribution of questionnaires with an alternative of 5-likert scale answers and involving 650 respondents through purposive sampling technique The analysis tool used was SEM AMOS. The results showed that all exogenous variables were significantly correlated with endogenous variables (behavior), as well as intervening variables that were significantly correlated with endogenous variables. Through the Sobel test, a review of indirect effects was also carried out, and the results showed that all indirect effects were significantly correlated with endogenous variables. Keywords: Vaccination, theory of planned behavior, society participation Abstrak. Patut disyukuri, pandemic Covid-19 semakin terkendali, namun demikian, masih terdapat persoalan berkaitan dengan partisipasi masyarakat, khususnya berkaitan dengan peran serta dalam program vaksinasi. Selain vaksinasi Covid-19, di Indonesia masih terdapat sejumlah vaksinasi lain yang tentunya sangat membutuhkan peran serta masyarakat. Seperti yang terjadi di Kecamatan Pasirwangi Kabupaten Garut, dari 53.093 penduduk yang memenuhi syarat untuk mendapatkan vaksin Covid-19, hanya 2.492 penduduk, atau sekitar 4,7% yang memanfaatkan kesempatan ini. Untuk itu, penelitian ini bermaksud untuk mencari alternative cara, agar peluang partisipasi masyarakat meningkat, melalui penerapan Theory of Planned Behavior, menemukenali variable manakah yang paling potensial dimanfaatkan untuk tujuan ini. Upaya pengumpulan daya melalui penyebaran kuesioner pernyataan tertutup, dengan alternative 5 jawaban berskala likert, dan melibatkan 650 responden, melalui teknik sampling purposive. Alat analisis yang digunakan adalah SEM AMOS versi 26. Hasil penelitian menunjukkan semua variable eksogen berkorelasi signifikan terhadap variable endogen (Behavior), juga variable intervening yang berkorelasi signifikan terhadap variable endogen. Melalui uji Sobel, dilakukan juga tinjauan indirect effect, dan hasilnya semua indirect effect berkorelasi signifikan terhadap variable endogen. Dengan demikian, berdasarkan variable yang ada di teori ini dapat dimanfaatkan bagi upaya peningkatan kesadaran masyarakat berpartisipasi aktif dalam program pemerintah, khususnya berkait dengan program vaksinasi yang tidak hanya untuk covid-19. Kata kunci: Vaksinasi, theory of planned behavior, partisipasi masyaraka

The Effect of Market Orientation, E-Commerce, and Product Innovation on Marketing Performance in MSMEs Culinary Sector

Abstract. The pressure of competition is so tight and market players are increasingly aggressive in seizing market share, causing MSMEs to need to improve their marketing performance. MSMEs actors must build a strong strategy through market orientation, e-commerce, and product innovation.This study aims to determine and analyze the effect of market orientation, e-commerce, and product innovation on marketing performance in the culinary sector MSMEs in Pekanbaru City. This research is a quantitative research with research sampling method that is nonprobability sampling. The sample used was 100 MSMEs in the culinary sector in Pekanbaru City with purposive sampling methods. The results of this study are market orientation variables have a positive and significant effect on marketing performance in the culinary MSMEs sector in Pekanbaru City, e-commerce have a positive but not significant effect on marketing performance in the culinary MSMEs sector in Pekanbaru City, and product innovation variables have a positive and significant effect on marketing performance in the culinary MSMEs sector in Pekanbaru City. Keywords: Market orientation, e-commerce, product innovation, marketing performance, MSMEs Abstrak. Adanya tekanan persaingan yang begitu ketat dan semakin agresifnya pelaku pasar dalam merebut porsi pasar, menyebabkan UMKM perlu untuk meningkatkan kinerja pemasarannya. Pelaku UMKM harus membangun strategi yang kuat melalui orientasi pasar, e-commerce, dan inovasi produknya. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh orientasi pasar, e-commerce, dan inovasi produk terhadap kinerja pemasaran pada UKM sektor kuliner di Kota Pekanbaru. Penelitian ini merupakan penelitian kuantitatif dengan metode pengambilan sampel nonprobability sampling dengan teknik purposive sampling. Pengumpulan data dilakukan dengan melalui kuesioner yang disebarkan secara online menggunakan google form sehingga diperoleh responden penelitian sebanyak 100 UMKM sektor kuliner di Kota Pekanbaru. Hasil penelitian ini adalah variabel orientasi pasar berpengaruh positif dan signifikan terhadap kinerja pemasaran pada UMKM sektor kuliner di Kota Pekanbaru, e-commerce berpengaruh positif namun tidak signifikan terhadap kinerja pemasaran pada UMKM sektor kuliner di Kota Pekanbaru, dan variabel inovasi produk berpengaruh positif dan signifikan terhadap kinerja pemasaran pada UMKM sektor kuliner di Kota Pekanbaru. Kata kunci: Orientasi pasar, e-commerce, inovasi produk, kinerja pemasaran, umk

Appendix JMT Vol 18 Tahun 2019

Appendix JMT Vol 18 Tahun 201