The Economic Potential of Tourist Destinations of Pangandaran Beach, West Java Indonesia

Pangandaran Beach Tourist Area (KWPP) has beautiful natural potential to be developed as a famous tourist destination and visited by many tourists. In doing tourism activities, many things are affected, namely economic, ecological and social. The development of a tourist destination aims to obtain maximum economic value without sacrificing the existing ecological and social aspects. On the contrary, efforts to conserve nature or ecology in general and the existing social values should not inhibit the creativity for optimal economic growth. Therefore, a research to determine consumer preferences for Pangandaran Tourism Area by using TCM methods in KWPP needs to be done. Analysis of consumer preference management of KWPP is done using Travel cost method (TCM). Based on the analysis results of consumer preferences with the travel cost method, the value of consumer surplus for each consumer or tourist is obtained, that is Rp. 3.103.960 with economic value of KWPP usage of 26 billion rupiah. This shows that the economic potential of KWPP is still big to be developed.     Keywords: tourist, consumer preference, consumer surplus, TCM, Pangandara

Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata

The world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations

Anxiety by COVID-19 Death Reports: Explanatory Study among Jakarta’s Muslim Young Adults

The convergence of technology has led to a mass appearance in digital users worldwide. News media must also distribute their news broadcasts using the new advanced technology. In addition, the initial lethality of COVID-19 has led Indonesians astray with the chaos at the beginning of the pandemic. The research aims to identify how COVID-19 news exposure by Republika.co.id can affect the increased anxiety levels of Jakarta’s young adults aged 15-24 years old. Quantitative research uses a positivistic paradigm and a survey method to collect the primary data, whereas secondary data is collected through past surveys related to the study. The collected data will then be tested for validity and reliability before both data variables are tested with the Correlation Test and Coefficient Determination Test. The research results with 100 respondents implicate that the COVID-19 Pandemic news exposure by Republika.co.id is highly correlated to the increase of anxiety levels of Jakarta’s young adults. The effect of this exposure is based at 23,6%, which is a moderate level. The other 76,4% causing the increase in anxiety levels were external factors that were excluded from this research topic

STRATEGY TO DEVELOP CITY BRANDING OF CIREBON CITY IN WEST JAVA

City branding is a means to achieve a competitive advantage to increase investment, tourism, and community development by strengthening local identity and citizens. City branding as a medium and message in marketing the city by using specific symbols and logos. The purpose of city branding is to build a city identity and increase the number of tourist visits. As an effort to build tourism in the city of Cirebon, it launched the City Branding tagline “The Gate of Secret”. The city branding strategy was chosen by the Cirebon City government as an effort to focus the tourism development program. Tourism is an important sector in the development of Cirebon City. Tourism is the driving force of economic activity and the locomotive of Cirebon city development. Through the city strategy, it is hoped that there will be an increase in the number of tourist visits to the city of Cirebon. However, city branding has not been able to increase the number of tourists in the city of Cirebon. In 2020, Cirebon city tourists only reached 40.5% of the target of 2.2 million tourists. Cirebon city branding has not been able to increase the number of tourist visits. The failure of the branding is because the Cirebon city government is still trapped in artificial activities. Where branding is just making a tagline and launching it. The tagline “The Gate of Secret” as a brand has not been integrated with the image of the city, tourist attractions, infrastructure, and society in the marketing strategy. The city branding strategy process has not been carried out by the Cirebon City government in developing city branding. To achieve the success of city branding, the Cirebon city government needs to do marketing. The presentation of tourism elements consists of an image, attraction, infrastructure, and people. These tourism elements must be integrated with city design, architecture, and spatial planning that form city branding. The city branding strategy is carried out by identifying what is owned and used as branding, setting city branding goals, communicating & interacting with various stakeholders with the city of Cirebon, and finally implementing which ensures all forms of communication from one city can be integrated

The Influence of TikTok Content Creator on Consumptive Behavior of Teenagers in Online Shopping

The research will review the effect of Content Creator on adolescent consumptive behavior. The object of research is the TikTok account @carlendoraa. The research population is the followers of the TikTok account @carlendoraa, most of which are teenagers, amounting to 374,000. Determination of the sample uses the Slovin formula, which obtained a total sample of 100 people. The correlational research method is used to determine research hypotheses and the data will be analyzed using Pearson Product Moment Correlation. The results of the research display a significant value of 0.018 < 0.005, which means that there is a correlation between the content creator of Tiktok @carlendoraa and the consumer behavior of teenagers in online shopping. The correlation value of 0.237 implicates a relatively weak, albeit significant correlation between content creator Tiktok @carlendoraa and adolescent consumptive behavior in online shopping.