Jurnal ASPIKOM
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    291 research outputs found

    Information Overload as a Mediator in the Relationship Between Instagram’s Social Media Use Intensity and Social Media Fatigue in Emerging Adulthood

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    The massive use of Instagram in Indonesia aligns with the high need for emerging adults to socialize and express themselves. This makes users face much information, making it vulnerable to causing social media fatigue. This study examines the role of the information overload variable as a mediator of the relationship between the intensity of social media use and social media fatigue in the emerging adult group. Respondents in this study were aged 18-25 years, including 145 men and 182 women. Data was collected using three scales: SONTUS Revised Version, Information Overload Scales, and the SMFS Scale, adapted into Indonesian. The collected data was tested using PROCESS Macro (Model 4) involving intermediary variables with the help of the SPSS Statistics 26.0 for Windows program. This study's results indicate a mediating effect of excess information in the relationship between the intensity of social media use and social media fatigue. Complete mediation occurs because the direct impact becomes insignificant when the extra information variable is added to the equatio

    Revealing Masculinity in BTS’s Music: Between Self Identity and Market Desire

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    Previous studies assessed that the Korean Wave, including the music group Bangtan Sonyeondan (BTS), had campaigned for a different side of masculinity. BTS, through their music, seems to carry the concept of a "female-friendly model of masculinity". This feminine masculine identity is attached to BTS members and creates a typical stereotype of Asian men in the United States. This study aims to determine the representation of masculinity displayed by the boy group BTS in their video clips from 2013 to 2021 and observe at least 33 video clips. The researcher observed the symbol representation in the video clip with a Critical Discourse Analysis from Norman Fairclough and then conducted a thematic analysis by Braun and Clarke. The results showed a change in the representation of masculinity throughout their careers. This change in representation is also a form of compromise and negotiation between BTS as artists and the music industry's demands at an international leve

    Access Behaviour Capacity and Usage on Social Media: Exploring Higher Distance Education Students' Perception

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    The extensive usage of social media in today's globalized society has had an impact on the education industry. To undertake academic and non-academic activities, social media are usually utilized by students in higher distance education to communicate with peers and instructors during the learning process. Some of them had difficulty adjusting to the new method of learning. The goal of the study is to examine how they utilize social media in relation to their access behaviour. This online survey received responses from 549 individuals in purposive samplingThe finding shows a considerable correlation between access capacity behaviour and social media usage. It is evident that access habits, which are supported by behaviour and accessibility, have a substantial effect on the use of entertainment and socialization. Based on these findings, it is understandable that social media offer more abundantly relaxing contents that easily tempts students than the serious ones. In order to address this issue, educational institutions must develop several easy and engaging media-based educational tools

    Campaigning Zakat on Social Media: The Role of Message Strategies in the Decision to Pay Zakat

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    Zakat campaigns in Indonesia have utilized social media as a platform to address various zakat management problems. This research examines the message strategies used by zakat institutions in their campaigns on social media. Messages are an important component in the success of a campaign to influence the voluntary behavior of campaign targets. The message strategy theory applied in this study refers to Tafesse and Wien, including informational, transformational, and interactional messages. This research uses a quantitative approach, employing muzakki zakat in Dompet Dhuafa Waspada, North Sumatra, as the respondents. Data analysis technique used the SEM-PLS approach with SmartPLS 4.0 software. The research results show that the informational and transformational variables had a significant effect on the decision to pay zakat. Meanwhile, the interactional variables had no significant effect on the decision to pay zakat. Therefore, the role of message strategy in zakat campaigns on social media is important to increase zakat fundraising.  

    Female Representation on Banknotes: A Semiotic Analysis of 2022 Indonesia Banknotes

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    Besides their economic value, banknotes have a symbolic value through an expression of cultural identity that forms a nation. Generally, the customary design of banknotes in most countries issued by financial authorities is the portrait of notable male leaders. This research examined the banknotes for the 2022 emission yearissued by Bank Indonesia to emphasize the frequent representation of male and female images used in the issued currency. Using the interpretivism paradigm with semiotic methods, this research found that on the surface, Indonesian banknotes in the 2022 emission year seem to show a sense of appreciation for women and femininity in Indonesia but in essence still lack a sense of justice towards women

    Instagram Content Impact on Digital Literacy Capability

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    Instagram has become a social media with many users. Previous research has shown that Instagram content is often associated with learning media, promotion, entertainment, and politics. The purpose of this study is to see the relationship between Instagram content and people's digital literacy skills. Using the correlational method, the survey respondents were followers of the @jabarsaberhoaks Instagram account, which reached 59.5 thousand. The results showed two main content elements of @jabarsaberhoaks visual aspects of photos and videos, as well as textual elements that accompanied the visuals. While the themes raised consist of seven themes, namely saberinfo, saberliteration, saberbudaya, saberquote, sabertainment, saberquiz, and sabermoment.  The conclusion of this study is that hoax educational content on Instagram @jabarsaberhoaks has an impact on people's digital literacy levels

    Communication Strategy Pertamina Green CSR Program to Supporting Sustainable Development Goals (SDGs)

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    Pertamina shows the Company's high concern for environmental preservation through the Green Pertamina Program. Therefore, the research formulation focus on examining how the use of media in Pertamina Hijau CSR communication supports sustainable development goals (SDGs)? Approach This research uses a qualitative descriptive approach with content analysis methods on social media Instagram and Website PT. Pertamina in communicating Pertamina Green CSR. Data collection techniques through secondary data obtained from Instagram, websites, and related literature, journals and data sources. The results of this study indicate that Instagram is the most active communication medium to be used in communicating CSR and building awareness of sustainable development goals (SDGs), as well as using the website to support detailed explanations of the Pertamina Hijau CSR program as a form of accountability for program implementation. Pertamina has four empowerment initiatives to support the realization of SDGs in Indonesia, which include Education (Pertamina Smart), Health (Pertamina Sehati), Environment (Pertamina Hijau), and Community Development (Pertamina Berdikari)

    Hate Speech: Commentary Analysis on Celebrity Instagram Accounts Based on Prophetic Communication

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    Social media has seamlessly integrated into the daily lives of countless individuals, captivating users who spend significant portions of their time scrolling through their feeds and interacting with their online connections. This digital era, however, has brought to light a darker side – the prevalence of hate speech and abusive behavior, notably among Indonesian netizens. This study seeks to identify and scrutinize official Instagram accounts of certain celebrities, focusing on the presence of hate speech. Employing a quantitative research method with content analysis, the research centers on comments made by fans. Data will be gathered, coded, and subjected to a reliability test for categorization. The findings underscore a disturbingly high incidence of hate speech on Instagram accounts, highlighting the need for intervention from multiple stakeholders, particularly within the realms of communication science and prophetic communication. This research offers invaluable insights into social media usage and paves the way for corrective measures, education, and evaluation, ultimately striving to foster a more positive and constructive social media environment for all users

    Reconstruction of Communicative Rationality: A Study on the Digital Mass Media Society in Indonesia

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    This study examined the cognitive response of Indonesian society (namely, the people who use digital mass media) to the narratives built by digital mass media. Establishing an argumentative “communication” relationship between digital mass media and society is necessary because the narratives built by digital mass media tend to represent particular interests. Therefore, between the two, an argumentative “communication” relationship is needed to reach a consensus through the expression of rational language. This relationship actually forms a communicative society based on the value of emancipatory critical rationality to achieve "consensus". Thus, the problem posed in this study, ‘How is the cognitive response and form of digital society in Indonesia within the scope of the digital mass media era?’ To answer that question this study used a qualitative approach by conducting a sociological study of the narratives in the digital mass media user community, especially convergence mass media (kompas.com, tempo.co, and tribunnews.com). While the technique of the validity test of the narrative data of people who use digital mass media uses was the triangulation technique of sources and theories. This study found that digital society can create and produce imaginative spaces based on its own laws and culture. Its awareness of the digital mass media narrative is solid and shifts its passive role as an object to be ‘interactive’ (itself as a subject) with mass media. Meanwhile, the relationship between digital society and communication technology has three options, namely, first, digital society positions itself as technology; second, humanize technology as itself; and third, dialectically compromising the potential of humanity and technology

    False Dichotomy: Building Awareness of Mass and Interpersonal Communication Convergence in the Era of Digital Technology in Indonesia

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    This paper is written as input for managers of higher education in Communication Studies in regards to the phenomenon of new digital communication technology development, as well as communication theory and research in Indonesia. While many communication scientists outside Indonesia have been talking about the importance of unifying the realms of mass and interpersonal communication theories in the era of digital technology, the teaching of communication theory in Indonesia has not accommodated such convergence. This has resulted in the absence of new/digital communication technologies in the existing communication research. Using the historical perspectives and previous works of communication scientists, a new perspective in the teaching of communication theory can be formulated, one that unifies the boundaries between mass and interpersonal communication. In addition, communication research that considers the presence of new communication technologies should also be pursued

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