NEEDS SEEDED STRATEGIES

This paper addresses the issue of developing strategies starting from the identification and comprehension of true consumer needs. Needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on Maslow�s pyramid. A further model, denoted the PIE (Persons, Institutions and Enterprises), also contextualises needs seeded strategies also for institutions. Furthermore the paper builds on declared and latent needs and the author shows how both can live together, or separately, irrespective whether or not one sees them from the demand or supply side. The argument is that demand strategies are essentially based on declared needs and are �red ocean� in nature while supply strategies pace consumers by hitting latent needs and produce �blue ocean� favoured strategies. It is argued that current strategy frameworks e.g. Porter�s competitive advantage, Wernerfelt�s resourcebased strategy and Hax and Wilde�s integrated competitive advantage models, need to pace rather than chase the consumer. Strategies are considered as being the outcome of strategic choices that enterprises need to answer in order to stay or become (more) competitive. If an enterprise is to build its strategy on satisfying consumer needs then it is necessary to view resources from two perspectives, namely customers and assets. For each one of these two resources three possible scenarios are discussed namely that the resources are Insufficient, Limited or AbundantStrategy, Blue-ocean, Red-ocean, Declared, Latent, Needs

Junior Recital, Micah Baldwin, tenor & Jasmin Ward, soprano

Junior RecitalMicah Baldwin, tenor & Jasmin Ward, sopranoDavid Kim, pianoTuesday, April 16, 2019 at 7:30pmRecital Hall / James W. Black Music Center1015 Grove Avenue / Richmond, Va

A Colorblind Discourse Analysis of Higher Education Race-Conscious Admissions in a Post-Racial Society

While the United States Supreme Court held in Fisher v. University of Texas at Austin that the University’s admissions plan was constitutional and that race-conscious admissions policies are still permissible, the movement to eliminate the consideration of race in college and university admissions is still going strong in current litigation against the University of North Carolina – Chapel Hill and Harvard University. Many argue that we are living in a “post-racial” society and no longer need race-conscious admissions; how-ever, this Article argues through colorblind discourse that there has been a sustained and continual effort to eliminate the consideration of race. This Article provides an understanding of colorblind discourse, the legal background on race-conscious admissions, it applies colorblind discourse while examining current litigation, and it proposes best-practices for recruiting and retaining diversity on college campuses

AN OVERVIEW OF NEEDS THEORIES BEHIND CONSUMERISM

Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn�t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such evolution. Almost as if the Neanderthal man did not see the need to progress and accepted circumstances as fact. If this is true then the Homo Sapiens have not only developed psychological and objective needs but have progressively updated them as well. Maslow put it beautifully by saying �You will either step forward into growth, or you will step backward into safety�. This paper is the first part of a two part series. Here we provide an overview of needs theories and discuss them in the context of consumerism, consumption and opportunities for enterprises. In part two, needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on Maslow�s pyramid. To pave the way for this approach we also promote a model (PIE-Persons, Institutions and Enterprises) with the intent to help enterprises view consumers, institutions and their organisation as one interweaved entity. Needs theories are known to be crucial behind much of the understanding of human behaviour and in particular in the workplace and by the consumer. This paper examines the development of hierarchical needs theory from Maslow to Gough with the intent to better identify consumer needs, provide examples of current and past business opportunities and macroscopically show the progression from red to blue ocean strategies. The authors provide an overview of needs theories seeded through motivational theory also with the aim to uncover the differences in having (sometimes known as deficit needs) and being needs (sometimes known as growth needs) and then subsequently link them to enterprise strategies, improved consumer understanding and better market exploitation.Maslow, Herzberg, needs, motivation, having, being, uniformity, diversity

Physics the google way

Are we smarter now than Socrates was in his time? Society as a whole certainly enjoys a higher degree of education, but humans as a species probably don't get intrinsically smarter with time. Our knowledge base, however, continues to grow at an unprecedented rate, so how then do we keep up? The printing press was one of the earliest technological advances that expanded our memory and made possible our present intellectual capacity. We are now faced with a new technological advance of the same magnitude--the internet--but how do we use it effectively? A new tool is available on Google (http://www.google.com) that allows a user not only to numerically evaluate equations, but to automatically perform unit analysis and conversion as well, with most of the fundamental physical constants built in.Comment: 4 pages, 2 figures, 1 Table. Appropriate for high school physic

An Overview of Needs Theories behind Consumerism

Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn’t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such evolution. Almost as if the Neanderthal man did not see the need to progress and accepted circumstances as fact. If this is true then the Homo Sapiens have not only developed psychological and objective needs but have progressively updated them as well. Maslow put it beautifully by saying “You will either step forward into growth, or you will step backward into safety”. This paper is the first part of a two part series. Here we provide an overview of needs theories and discuss them in the context of consumerism, consumption and opportunities for enterprises. In part two, needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on Maslow’s pyramid. To pave the way for this approach we also promote a model (PIE-Persons, Institutions and Enterprises) with the intent to help enterprises view consumers, institutions and their organisation as one interweaved entity. Needs theories are known to be crucial behind much of the understanding of human behaviour and in particular in the workplace and by the consumer. This paper examines the development of hierarchical needs theory from Maslow to Gough with the intent to better identify consumer needs, provide examples of current and past business opportunities and macroscopically show the progression from red to blue ocean strategies . The authors provide an overview of needs theories seeded through motivational theory also with the aim to uncover the differences in having (sometimes known as deficit needs) and being needs (sometimes known as growth needs) and then subsequently link them to enterprise strategies, improved consumer understanding and better market exploitation.Maslow, Herzberg, Needs, Motivation, Having, Being, Uniformity. Diversity, Part A

Mutiny Over Strict Scrutiny? Interpreting the Judicial Approach to Race-Conscious Higher Education Admission Policies

During the United States Supreme Court’s 2015-16 term, Fisher v. University of Texas at Austin (hereinafter referred to as Fisher I and Fisher II) was heard for a second time. The main issue in this case centered on the question of whether the University’s implementation of its admissions plan, in conjunction with the state’s Top Ten Percent Law, meets the two-prong strict scrutiny standard of first, being a compelling state interest and second, a narrowly tailored means to meet the stated objective. Under the Top Ten Percent Law high school students who graduate in the top ten percent of their class are eligible for automatic admission to any public college or university in Texas. In its 2013 ruling in Fisher I, the Supreme Court surmised that the Fifth Circuit Court of Appeals failed to properly apply the strict scrutiny analysis to the contested plan. The Fifth Circuit Court of Appeals ruled in the first appearance of Fisher I in 2011 and the second in 2014 that the University’s admissions format is constitutionally sound based on a strict scrutiny analysis. Since the application of the doctrinal framework for strict scrutiny is at odds between the high court and the Fifth Circuit, the Supreme Court’s analysis in Fisher II is of great interest. In this article using colorblind discourse as a theoretical framework, we posit why the Supreme Court accepted Fisher I for a second time especially in light of justiciability questions regarding the “troublesome threshold issues relating to standing and mootness,” analyze the Court’s Fisher II oral arguments, and share best practices on what higher education institutions can legally do to continue admitting and retaining people of color

Adapting to trauma: disengagement as a holding strategy

Purpose – The purpose of this paper is to draw upon a range of material to improve the understanding of disengagement with everyday life, by some individuals who have learning disabilities and mental health difficulties. Illustrative incidents from historical clinical cases are utilised, to consider whether this reframing may enhance the interpretation of presenting behaviours. Design/methodology/approach – Key recurring themes within transpersonal literature were reviewed, relevant to adults with behaviour indicating a degree of disengagement from everyday life. These were grouped into Physical Realm, Psychosocial Realm and Realm of Being. Illustrative examples of behaviour are reviewed and re-interpreted within this framework. Findings – These examples generated plausible interpretations for the presenting behaviours within this framework of the Three Realms. These interpretations support a fresh understanding of the quality of the individual’s inner experience. This paper suggests a potential framework to consider the way in which some individuals may experience a different quality of consciousness than the usual. Practical implications – Use of the Three Realms for behaviour interpretation should result into a more empathetic and client-centred approach that could reduce the need for aversive approaches, lessening risk for the client and any employing organisation. The identification of behaviours that signal participation in the Realm of Being could be defined and evaluated with the potential to be used to inform the nature and content of the support provided. Originality/value – This paper, rooted in clinical examples, offers an original synthesis with reasons to include the immaterial realm in the perspective of the human condition. This could benefit people with substantial episodes of disconnection from the Physical Realm and everyday culture and those who support them