Pengaruh Promosi, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Toko JavasCloth Mojolaban Sukoharjo)

The current level of business competition in the field of fashion is very dynamic and competitive, so manufacturers need to try harder to grab the interest of consumers to buy clothing products it produces. Applying the right marketing strategy becomes very important in order to influence consumers to make a buying decision.Purpose of this reseatch to knows how the effect of promotion, product quality and and brand image on purchase decision. The population in this study is JavasCloth consumers in Sukoharjo. Sampling technique used accidental sampling with sample 100 respondents. Methods of data collection used questionnaires. The analysis used in this research is test instrument of research, test of classical assumption, multiple linear regression analysis test, t test, F test and coefficient of determination (R2). The results obtained from this study have several findings. Promotion has a positive and significant effect on purchase decision. Product quality has a positif and significant effect on purchase decision. Brand image has positive and significant effect on purchase decision, and simultaneously promotion, product quality and brand image has significantly effect on purchase decision with contribution given (Adjusted R2) equal to 65,1% and the rest explained by other variable

Analisis Pengaruh Kualitas Produk, Persepsi Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian(Studi Empiris dalam Keputusan Pembelian oleh Mahasiswa Universitas Muhammadiyah Surakarta di Ella Skin Care )

Skin Care industry is growing certainly encouraged by the level of community needs for skin care. So companies need to understand the wants and needs of consumers and to determine appropriate marketing strategies in order to survive and win the competition. This study aims to determine how the influence of product quality, price perception, and quality of service on purchasing decisions in Ella Skin Care. The population in this study were all students of Muhammadiyah University of Surakarta who has been performing maintenance and purchase products Ella Skin Care. Sampling technique that used in this study is convinience sampling by taking a sample of 100 respondents. Data collection method used is a field study with questionnaires personally. The analysis used in this study is to test the research instrument, the classical assumption test, multiple linear regression analysis test, t test, F test and the coefficient of determination (R2). Results obtained from this study has several findings. Products Quality has positive and significant influence on purchasing decisions. Price perceptions has negative and significant influence on purchasing decisions. Service of quality positive and significant influence on purchasing decisions, and simultaneously the quality of the product, price perceptions and service quality have a significant influence on purchasing decisions with the contributions made (Adjusted R2) by 34% and the rest is explained by other variables

Kompensasi, Pengembangan Karir Dan Pelatihan Terhadap Kinerja Karyawan Di Bpr Artha Perwira Kab.Purbalingga

This study aims to analyze the effect of compensation, career development and training on the performance of employees at BPR Artha Perwira District Purbalingga. the sample in this study amounted to 60 employees of BPR Artha Perwira District Purbalingga using a questionnaire for data collection. sampling technique with non probability sampling method. data analysis techniques using multiple linear regression analysis. The results of this study indicate that: 1) Career development and compensation have a significant influence on employee performance. 2)Job training has no influence on employee performance

Analisis Pengaruh Persepsi Kualitas Terhadap Minat Beli Produk Umkm Kacang Sangan Putra Mun Dan Sikap Konsumen Sebagai Variabel Mediasi

The study aims to determine the effect of perceived quality on consumer attitudes of Kacang Sangan Putra Mun MSME products. To determine the effect of perceived quality on the buying interest of Kacang Sangan Putra Mun's MSME products. To determine the effect of consumer attitudes on buying interest in Kacang Sangan Putra Mun Mun MSME products. The population of this research is all consumers who buy Sangan Putra Mun beans while the sample is 172 respondents. Based on the results of this study it is known that the variable quality perception significantly influences attitude. Quality perception variable significantly influences buying interest. Attitude variable significantly influences buying interest

Pengaruh Citra Merek, Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan (Studi pada Konsumen Toko Javascloth Mojolaban Sukoharjo)

The fashion industry is growing rapidly and supported by offline and online marketing, making the competition becomes increasingly tight. This means that the fashion industry must maintain its customer loyalty. Purpose of this stude are to determine how the effect of brand image, service quality and product quality to customer loyalty. The population in this study is JavasCloth consumers in Sukoharjo. Sampling technique used accidental sampling with sample 100 respondents. Methods of data collection used questionnaires. The analysis used in this research is test instrument of research, test of classical assumption, multiple linear regression analysis test, t test, F test and coefficient of determination (R2). The results obtained from this study have several findings. Brand image has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Product quality has positive and significant effect on customer loyalty, and simultaneously brand image, service quality and product quality has significantly effect on customer loyalty with contribution given (Adjusted R2) equal to 56,9% and the rest explained by other variable

Pengaruh Harga, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Android Samsung pada Kelompok Pendapatan Kelas Bawah (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

The purpose of this study was to examine the effect of price, product quality and brand image factors on purchasing decisions on students of the Muhammadiyah University of Surakarta. This research method uses a quantitative approach that uses numerical data. The population in this study were students of Management Department of Muhammadiyah University of Surakarta who made purchases of Samsung Android with a down income of 3,883 students. The sample used in this study was 100 students with a purposive sampling method. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2) . The results showed that the t test showed that (1) the price had a significant effect on purchasing decisions on students of Muhammadiyah University of Surakarta. (2) Product quality has a significant effect on purchasing decisions on students of Muhammadiyah University of Surakarta. (3) Brand image has a significant effect on purchasing decisions on students of Muhammadiyah University of Surakarta

Pengaruh Kualitas Pelayanan, Harga Dan Fasilitas Tutor/ Instruktur Stir Mobil Terhadap Kepuasan Pelanggan Kursus Stir Mobil (Studi Pada Lembaga Pendidikan Keterampilan (Lpk) Kartika Sinar Persada Salatiga Tahun 2021)

The aim of this research is to analyze the effect of service quality and price on customer satisfaction on the steering wheel course at the Kartika Sinar Persada Salatiga Educational Institute (LPK) in 2021. The results of this study are expected to be a guide for leaders in providing customer satisfaction. in the car steering course at the Kartika Sinar Persada Course Education Institute (LPK) Salatiga. This type of research is survey research with a quantitative research approach and uses primary data. The population in this study were 133 respondents. The sample used is 100 respondents with the sampling technique in this study using purposive sampling technique. Based on the results of this study, it can be concluded that: 1) Service quality has a positive and significant effect on customer satisfaction at LPK Kartika Sinar Persada Salatiga. 2) Price has a positive & significant effect on customer satisfaction for driving courses at LPK Kartika Sinar Persada Salatiga. 3) Tutor/steering instructor facilities have a positive and significant effect on customer satisfaction for driving courses at LPK Kartika Sinar Persada Salatiga

Analisis Pengaruh Social Media Marketing, Content Marketing Dan Brand Image Terhadap Minat Beli Sepatu Compass (Studi Kasus Konsumen Sepatu Compass Di Kota Surakarta)

This study aims to determine the effect of social media marketing, content marketing, and brand image on compass shoe buying interest in the city of Surakarta. The sample used in this study were 100 respondents as respondents in the city of Surakarta. The sample research method uses non probability sampling and the data used are primary data in the form of questionnaires. Data analysis method used is multiple linear regression analysis were processed with SPSS program. The variables used are social media marketing, content marketing, brand image and consumer buying interest. The results of this study indicate that the social media marketing variable has a significant positive effect on consumer buying interest, the content marketing variable has a significant positive effect on consumer buying interest, the brand image variable has a significant positive effect on consumer buying interest

Pengaruh Kualitas Produk, Promosi Dan Desain Terhadap Keputusan Pembelian Perumahan Minimalis Di Solo Raya

This study aims to analyze the effect of promotional strategies on purchasing decisions. Analyzing the effect of product quality on purchasing decisions. Analyze the influence of design on purchasing decisions. The population in this study is the entire community in making purchasing decisions and the sample to be taken is 150 respondents. The results showed that the product quality variable had a positive and significant effect on purchasing decisions. The promotion variable has a positive and significant effect on purchasing decisions. The design variable has a positive and significant effect on purchasing decisions. Thus, the first, second and third hypotheses proposed are proven true

Faktor-Faktor Yang Mempengaruhi Kinerja Satuan Kerja Badan Layanan Umum Di Politeknik Perkeretaapian Indonesia Madiun

The purpose of this study is to analyze and determine the factors that affect the performance of the Public Service Agency Work Unit at the Indonesian Railroad Polytechnic, Madiun. The sample used in this study amounted to 118 respondents. The sampling method using proportionate stratified random sampling. Data collection using a questionnaire. Data analysis method used is quantitative analysis using validity, reliability, classic assumption, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R2). The results of this study indicate the leadership style, motivation, and work discipline partially influence the performance of the Public Service Agency Work Unit at the Indonesian Railroad Polytechnic Madiun. While simultaneously, the leadership style, motivation, and work discipline significantly influence the performance of the Public Service Agency Work Unit at the Indonesian Railroad Polytechnic Madiun with a magnitude of influence of 43,7% and the remaining 56,3% is influenced by other variables