This study aims to analyze the effect of promotional strategies on purchasing decisions. Analyzing the effect of product quality on purchasing decisions. Analyze the influence of design on purchasing decisions. The population in this study is the entire community in making purchasing decisions and the sample to be taken is 150 respondents. The results showed that the product quality variable had a positive and significant effect on purchasing decisions. The promotion variable has a positive and significant effect on purchasing decisions. The design variable has a positive and significant effect on purchasing decisions. Thus, the first, second and third hypotheses proposed are proven true
