Child as target audience of commercials

Commercials exert a strong influence on children. It results in yearning for advertised products. This phenomenon has also some disadvantages. Commercials influence children so strongly that they force adults to buy particular sweets, toys and other advertised products. The contents of television programs are usually received very literally by children. Children attach huge emotional importance to that fact. The reason for that is that they do not have as much experience and knowledge as adults. They know that commercials do not always reflect reality, but they usually desire to possess the advertised products

Ecological effect of modernization of a metallurgical furnace

In the paper, a feasible ecological effect of modernization of a conventional metallurgical furnace intended for charge material preheating before plastic working processes is described. The modernization activities involved replacement of the previous recuperator, the negative pressure control system of the furnace and a proposal for application of modern low emission burners. The suggested design of a recuperator with a higher energy recovery level due to a decreased flue gas temperature will contribute to reduced consumption of electrical energy that is necessary for the extraction ventilator drive. The modernization activities led to decreased total process-induced CO2 emissions resulting from lower consumption of gas and electrical energy (nearly 11 % in relation to the state before the modernization)

Technical and technologicAl solutions in development of FeSiAl alloys production from industrial wastes in submerged ARC furnace (SAF)

This article presents a description of the carbothermic process concerning production of iron-silicon-aluminum alloys with 55 to 75 wt. % of silicon and 4 to 20 wt. % of aluminum in industrial conditions. For the process, mining waste resulted from mechanical processing of coal being the source of silicon and aluminum compounds as well as high-ash fine coal as a reducer was used. A modern technological line for FeSiAl smelting was described, consisting of a SAF (fitted with two 7,75 MVA three-phase transformers and six self-baking electrodes) to ensure optimum power distribution in the furnace. In addition, technical and technological parameters of the process were presented with a particular emphasis placed on Al and Si yields

Intellectual capital in the knowledge-based economy

The considerations provided herein focus on intellectual capital as a concept that is gaining increasing significance in the functioning of business and public entities in the era of the knowledge-based economy. This paper aims to identify differences in the meaning and measurement of intellectual capital in the private and public sectors. In the light of the growing interest, triggered by marketisation, in the implementation of business solutions in the public sector, this paper provides the characteristics and comparative analysis, including differences in the use, of intellectual capital in both sectors. Regarding the public sector, the paper also points out potential advantages that reveal themselves, in particular, in relation to a change in the existing public administration officer and authority models that is based on the practice of business orientation towards the needs of a client in the process of providing public services

The Aschenbach effect: unexpected topology changes in motion of particles and fluids orbiting rapidly rotating Kerr black holes

Newton's theory predicts that the velocity $V$ of free test particles on circular orbits around a spherical gravity center is a decreasing function of the orbital radius $r$, $dV/dr < 0$. Only very recently, Aschenbach (A&A 425, p. 1075 (2004)) has shown that, unexpectedly, the same is not true for particles orbiting black holes: for Kerr black holes with the spin parameter $a>0.9953$, the velocity has a positive radial gradient for geodesic, stable, circular orbits in a small radial range close to the black hole horizon. We show here that the {\em Aschenbach effect} occurs also for non-geodesic circular orbits with constant specific angular momentum $\ell = \ell_0 = const$. In Newton's theory it is $V = \ell_0/R$, with $R$ being the cylindrical radius. The equivelocity surfaces coincide with the $R = const$ surfaces which, of course, are just co-axial cylinders. It was previously known that in the black hole case this simple topology changes because one of the ``cylinders'' self-crosses. We show here that the Aschenbach effect is connected to a second topology change that for the $\ell = const$ tori occurs only for very highly spinning black holes, $a>0.99979$.Comment: 9 pages, 7 figure

Risk of climate-induced damage in historical textiles

Eleven wool and silk historic textiles and two modern artist's canvases were examined to determine their water vapour adsorption, moisture dimensional response and tensile behaviour. All the textiles showed a similar general pattern of moisture response. A rise in ambient relative humidity (RH) from dry conditions produced expansion of a textile until a certain critical RH level after which a contraction occurred to a greater or lesser degree depending on the yarn crimp and the weave geometry. The largest expansion recorded between the dry state and 80% RH was 1.2 and 0.9% for wool and silk textiles, respectively. The largest shrinkage of 0.8% at high RH range was experienced by a modern linen canvas. Two potential damage mechanisms related to the moisture response of the textiles—stress building as a result of shrinkage of the textile restrained in its dimensional response and the fretting fatigue when yarns move with friction one against another—were found insignificant in typical textile display environments unless the textiles are severely degraded or excessively strained in their mounting

Quasar Selection Based on Photometric Variability

We develop a method for separating quasars from other variable point sources using SDSS Stripe 82 light curve data for ~10,000 variable objects. To statistically describe quasar variability, we use a damped random walk model parametrized by a damping time scale, tau, and an asymptotic amplitude (structure function), SF_inf. With the aid of an SDSS spectroscopically confirmed quasar sample, we demonstrate that variability selection in typical extragalactic fields with low stellar density can deliver complete samples with reasonable purity (or efficiency, E). Compared to a selection method based solely on the slope of the structure function, the inclusion of the tau information boosts E from 60% to 75% while maintaining a highly complete sample (98%) even in the absence of color information. For a completeness of C=90%, E is boosted from 80% to 85%. Conversely, C improves from 90% to 97% while maintaining E=80% when imposing a lower limit on tau. With the aid of color selection, the purity can be further boosted to 96%, with C= 93%. Hence, selection methods based on variability will play an important role in the selection of quasars with data provided by upcoming large sky surveys, such as Pan-STARRS and the Large Synoptic Survey Telescope (LSST). For a typical (simulated) LSST cadence over 10 years and a photometric accuracy of 0.03 mag (achieved at i~22), C is expected to be 88% for a simple sample selection criterion of tau>100 days. In summary, given an adequate survey cadence, photometric variability provides an even better method than color selection for separating quasars from stars.Comment: (v2) 50 pages, accepted to Ap

Emergence of long memory in stock volatility from a modified Mike-Farmer model

The Mike-Farmer (MF) model was constructed empirically based on the continuous double auction mechanism in an order-driven market, which can successfully reproduce the cubic law of returns and the diffusive behavior of stock prices at the transaction level. However, the volatility (defined by absolute return) in the MF model does not show sound long memory. We propose a modified version of the MF model by including a new ingredient, that is, long memory in the aggressiveness (quantified by the relative prices) of incoming orders, which is an important stylized fact identified by analyzing the order flows of 23 liquid Chinese stocks. Long memory emerges in the volatility synthesized from the modified MF model with the DFA scaling exponent close to 0.76, and the cubic law of returns and the diffusive behavior of prices are also produced at the same time. We also find that the long memory of order signs has no impact on the long memory property of volatility, and the memory effect of order aggressiveness has little impact on the diffusiveness of stock prices.Comment: 6 pages, 6 figures and 1 tabl

Septomarginal trabecula and anterior papillary muscle in primate hearts: developmental issues

The septomarginal trabecula is present in all human hearts as well as in thehearts of other primates. It usually connects the interventricular septum withthe anterior papillary muscle, although there are many variations in how this isachieved. The object of the analyses was to estimate the bilateral topography ofthe septomarginal trabecula and the anterior papillary muscle in the context ofthe ontogeny and phylogeny of primates. A total of 138 hearts were examinedfrom number of different non-human primates. The presence of the septomarginaltrabecula was confirmed in 94.9% of cases, although not in the hearts ofLemur varius. Four configurations could be distinguished by defining the locationof the septomarginal trabecula and its relation to the anterior papillary muscle.For the hearts of the Strepsirrhini and the majority of Platyrrhini neither structurewas related, whereas in all examined representatives of Hominoidea they hadfused and created morphologically varying forms. On the basis of these results,a concept was developed for the sequence of changes which the topography ofthe septomarginal trabecula and the anterior papillary muscle undergo duringontogeny and phylogeny