Online Reputation in Automotive

This paper deals with the issue of online reputation, namely the social networking profile of businesses. Selected companies in the automotive industry through social profiles communicate with their customers, the public and they trying to improve their name and the name of their products in the public eye. Online reputation analysis was carried out to determine the current situation on the territory of Slovakia. On the basis of the data found, measures were proposed to improve the current state and reputation of automotive companies. Recommendations suggested by the findings can be used on any market to improve the current state and increase the competitiveness of automotive companies

Strategické riadenie - nástroj výkonnostného managementu pre zvyšovanie konkurencieschopnosti podniku

This paper briefly characterize construction of management control and then focuses on Critical Success Factor and Balanced Scorecard method. Article compare mentioned methods and possibility to use it both for strategic performance management of the company. This paper discusses the possibility of co-action of mentioned two approaches as effective tool for increasing company competitiveness on high dynamic markets .Článok sa zaoberá manažérskymi procesmi, ktoré sa spájajú s problematikou manažérskeho riadenia a s problematikou výkonnostného manažmentu. Stručne poukazuje na ich charakteristiky a zaoberá sa metódou kritických faktorov úspešnosti a metódou Balanced Scorecard a porovnáva ich v súvislosti s ich využitím pre manažment výkonnosti podniku na dynamických trhoch

The proposal of model for building cooperation management in company

The goal of the article is to use detailed literature analysis and findings of an empirical research, and to propose model for building cooperation management in a company. The article brings a valuable tool to company managers in a form of a complex and detailed model to achieve successful implementation of cooperation management in a company. The article thus provides a tool for company managers for managing their cooperation projects and activities. Use of this tool is meant to help minimize occurrence of conflict situations and to support smooth progress of cooperation activities

Implementation Smart City Concepts for Mobility, Case Study of World Logistic Models on the Smart Principles

The aim of the article is to present the logistic models of world cities, their benefits and limitations, which serve as best practices for others, which are based on a secondary analysis of case studies. The studies were selected on the basis of geographical location, number of transport projects, implementation models for urban logistics, and determining the effects of implementation. In addition to the secondary analysis, the findings of consultants, methods of comparing case studies, summarizing the findings in the discussion, or deductions in drawing a conclusion were also used. The output of the article is a recommended implementation of logistics model for Smart Cities according to world experts, which can be implemented in general for any city, including specific differences for the selected location. The article describes the positive impact of technology in mobility not only for citizens but also for business managers and the city as a whole. The implications of the model, its testing in practice and the observation of implementation benefits and limitations will form a part of further research activities in the future

Regional Cooperation Ecosystem: Case of the Žilina Self-Government Region (Slovak Republic)

The paper deals with the topic of the cooperation ecosystem in the Žilina higher self-government region (HSGR). The results are mainly from our research about cooperation in the region. According to the research results, the most developed areas of the cooperation are: the supplier–customer relationships, techniques and technology, education, legal service, marketing, transport, research and development. Research also finds more possible capacity for further cooperating connections. For example, the University of Žilina (UNIZA) and HSGR are natural cooperation centers and are both highly sought for as cooperation partners. Based on our findings we designed a model of the cooperation ecosystem, or cooperation platform in the Žilina self-government region. This platform should be formed by UNIZA and HSGR and other organizations for development of new cooperation projects in the region. Thanks to the dynamic and sustainable character of the platform it can easier react to changes on the market

Smart Innovations as Accelerators for SMEs in Rural Areas

Innovative approaches are driving the stabilization, development, and competitiveness of small and medium-sized enterprises (SMEs). The introduction of smart concepts has a favourable impact on their activities. At present, urban areas and urban projects are more preferred and supported. The importance and benefits of rural areas and SMEs' engagement therein is underestimated in terms of country development at the European level. This contribution aims to point out innovative approaches that contribute to the development of SMEs and smart cities or regions using best practice examples from abroad with a focus on specific rural areas in the Czech Republic—where this issue is gaining momentum. The analysis of best practice examples and expert opinions in this field was used to make comparisons and to summarise the knowledge gained. This contribution also serves as a basis for mapping the factors that can support regional development and growth, as well as provides recommendations for future follow-ups and new concepts for the coming years in Czech rural areas, or areas that are culturally similar, such as Slovak rural areas

The evaluation system proposal of the businesses preparedness for cooperative management implementation

The objective of the paper is to propose an assessment system of company readiness for cooperative management utilisation according to a detailed analysis of scientific literature and according to a performed empirical research. The proposal defines particular levels of readiness, basic methodology and the way of the readiness index calculation. The paper has brought the application of the proposed assessment system of readiness for cooperative management utilisation in the conditions of Slovak companies according to the empirical research carried out on the sample of 221 respondents

Effective Management of Scarce Water Resources: From Antiquity to Today and into the Future

Water is a critically important element of human life. The best practice of effective water management comes from ancient civilizations that, despite their technologies and practices, were unable to prevent collapse from water scarcity. In the 21st century, in an era of climate change, pollution or population explosion, cities are looking for innovative ways to effectively manage scarce resources for future generations. Which elements should cities of the future follow to avoid water collapse? The following article aims to identify the key elements of effective management and to represent them graphically in the form of a recommended model, which will be verified in the future in Slovakia. The article uses case analysis of best past and current practices, comparison and summarization to identify the elements, creativity, and logic in the development of the model, including induction and deduction. The article serves as a basis for fellow researchers (analyses carried out) and strategic urban management (effective urban water management). The main finding of the article is that ecological change puts pressure on social elements and therefore it is necessary to focus on the area of strategic management. Cities should not only know how to manage resource abundance or short-term scarcity, but also long-term scarcity. They should use elements of trust, awareness and continuous improvement through modern monitoring technologies (UAVs, sensors) and prediction (machine learning). This is the only way to generate water sustainability in the urban concept of the future

The Presentation of Automotive Brands in the On-Line Environment—The Perspective of KIA, Peugeot, Toyota and VW in the Slovak Republic

This article deals with the analysis of the reputation of global automobile manufacturers primarily in the territory of the Slovak Republic for their comparison. The reputation of brands in the wider Central European and global context has also been considered. The selected brands were Volkswagen, Toyota, KIA, and Peugeot. Selected car brands either have a production plant in Slovakia or are well known in Slovakia, thanks to high global brand awareness. E-business marketing activities in the automotive sector are a major challenge to sustainability in the industry. The analysis took into account official information provided by automotive companies for the purpose of reputation management, as well as external data such as automotive media articles, independent reviews and customer feedback. The findings of the article include a detailed analysis of the online reputation of examined individual brands. The article also provides a list of the most important factors that can positively or negatively affect brand reputation, defined based on previous analysis. In conclusion, the authors try to make use of the findings and build a brief set of recommendations on how to correctly apply the reputation management principles to the overall strategy of the organization