Customer satisfaction & engagement behaviors towards the room rate strategy of luxury hotels

Purpose - This study investigates the attributes that impact hotel users' experiences, satisfaction levels, and engagement behaviors through dimensions of the room rate strategy in the context of luxury hotels in Vietnam tourism market. Design/methodology/approach - A questionnaire was prepared, drawing from the scales in literature. A PLS-SEM tool was used to measure and test research hypotheses from the data set of 319 completed surveys in the online and offline form. Findings - The results indicate that higher the service quality towards dynamic hotel room rates, higher are customer satisfaction and engagement behaviors (CEBs). The significant perception of hotel users is mostly caused by “price fairness,” and it in turns, influences customer satisfaction levels. In particular, customer satisfaction serves as a partial mediation on customers' perception of the hotel room rate strategy when service quality and CEBs are perceived. Originality - Understanding the variables that predict room rate strategy proposes suggestions for practitioners and hospitality researchers. This study empirically examines the extent to which factors discussed may influence the hotel room rate strategy accordingly to heighten customers' satisfaction and engagement behaviors. © 2019 University of Rijeka. All rights reserved.Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlin [IGA/FaME/2018/009

The photocatalytic activity of g-C3N4/Ta2O5 composite under visible light irradiation

The g-C3N4/Ta2O5 composites were synthesized by heating mixtures of urea and Ta2O5 at 500 oC. The as-prepared samples were denoted as CN-500/TaO-W, where W is weight ratio of urea/Ta2O5 and equals to 3, 4 and 5. The materials were characterized by X-ray diffraction, X-ray photoelectron spectroscopy, and Ultraviolet-visible diffuse reflectance spectroscopy. The photocatalytic activity of CN-500/TaO-W samples was assessed by degradation of methylene blue in aqueous solution under visible light. Among them, CN-500/TaO-4 exhibited the best performance. An enhancement in photocatalytic activity of the composites is believed to be the presence of g-C3N4. Keywords. g-C3N4, Ta2O5, photocatalytic activity, methylene blue, g-C3N4/Ta2O5 composite

Predicting overall staffs' creativity and innovative work behavior in banking

This study focuses on the impact of empowering leadership and challenges work environment on both sale employee’s creativity and innovative work behavior in the Vietnamese banking industry. An empirical test, a structural equation model comprising a sample of 319 sale employees in 15 banks, indicates a strong relationship between sales staff creativity and innovative work behavior. Moreover, the findings indicate that both an empowering leadership and a challenging work environment can trigger sale employees’ creativity. Finally, innovative work behavior has a positive impact on innovative output. In general, this study contributes with some suggestions for bank managers to identify appropriate methods in order to stimulate the creativity and innovative work behavior of employees with the objective of achieving strong and sustainable business performance. © 2019, Sciendo. All rights reserved.Internal Grant Agency of FaME [IGA/FaME/2018/019

A major boost to the website performance of up-scale hotels in Vietnam

The study aims to enhance the customer experience on hotel websites in the context of venue's booking channels to others. The online filed survey is conducted with 321 internet bookers. The exploratory factor analysis is adopted to analyze the data. The progression of customer satisfaction proceeds in a linear fashion on luxury (ranking from 4-star to 5-star hotels) websites. Moreover, the study reveals how hotel website performance would affect the levels of customer attitude and its sustainable development in the context of perceived e-service quality. The exploratory results show that customer satisfaction in online environment has identical processes in the context of up-scale hotel industry. The female group compared to male group, has more sensitive to perceive the impact of functionality of lodging website in developing customer satisfaction. Caution is advised in generalizing findings of this study due to stratified sampling even though the study confirms results of previously conducted studies. This study provides practical tips for website sustainable progress especially for hotel management to pay more attention to the e-service formation process. Therefore, the appropriate marketing strategy can be established to fill gender specific expectations towards individual degree of customer satisfaction.Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlin [IGA/FaME/2018/009

The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam

The main purpose of this study is to examine the causal relationships between components of customer-based brand equity for a tourist destination. We have collected data from 252 South Korean tourists in Danang City and tested some hypotheses by applying structural equation modeling (SEM). Results show that: (1) destination brand awareness has a significant and positive effect on destination brand image, but not on destination perceived quality and destination brand loyalty; (2) destination brand image has positive and direct influences on destination perceived quality and destination brand loyalty; and (3) destination perceived quality has significant positive impacts on destination brand loyalty. Lastly, these findings have managerial implications for decision makers

Vietnamese children and adults' perceptions of genealogy's role in family tradition education

When one studies their ancestors, they acquire information and documentation about their marriages, births, and deaths as far back as possible, through their parents, grandparents, and great grandparents, as well as information and documentation about their children and grandchildren. In particular, the purpose of this study is to examine the perspectives of Vietnamese children and adults regarding the significance of genealogy in traditional family education in the country of Vietnam. One hundred and ninety-nine persons participated in the survey. In a questionnaire, they answered eight questions regarding the lives of their forefathers and foremothers. When this research came to a close, it was determined that the perceptions of Vietnamese children and adults about the function of genealogy in traditional family education fell into one of two categories: "below average" and "above average." All of the findings from this research are critical in terms of establishing family traditions in the minds of future generations

Enhancing the organizational citizenship behavior for the environment: the roles of green training and organizational culture

The environmental concern has become an emerging topic in organization's human resource management strategy, especially in improving employee's environmental behavior at work Thus, the organizational citizenship behavior toward the environment (OCBE) has been currently attracting scholars in management. However, published studies contain research gaps in investigation of the relationships between both green training and organizational culture and OCBE, especially in the hotel industry. Following the social exchange and Ability-Motivation Opportunity theories, this study aims to examine the effects of two green practices on OCBE and the moderating role of green organizational culture to the effect of green training on OCBE. A quantitative approach with survey strategy is employed and conducted in 4-5 star hotels to test these relationships. The PLS-SEM and K-means Cluster Analysis techniques are applied to analyze data. The findings reveal that green training and organizational culture positively influence OCBE. Also, the effect of green training on OCBE is moderated by green organizational culture. Finally, our study provides limitations of research and further studies, and the implications for management practices concerned with improving employee's voluntary eco-behavior in the hotel industry.Internal Grant Agency of FaME TBU [IGA/FaME/2018/009

The determinants of foreign direct investment in ASEAN: New evidence from financial integration factor

This paper examines the impact of financial integration and other variables on foreign direct investment capital inflows in ASEAN3 (Cambodia, Laos, and Vietnam) and ASEAN5 (Indonesia, Malaysia, Philippines, Thailand, Singapore). Other variables are the gross domestic product, interest rate, infrastructure facility, labor cost, and trade openness. This paper uses the panel ordinary least square estimation with the method of first differencing for the period between 1996 and 2016. The authors divide ASEAN member countries into two groups by the level of economic development. The findings indicate that the coefficient of financial integration is positive and significant at 1 % level of significance on foreign direct investment capital inflows. The empirical results also support the hypothesis that foreign direct investment in ASEAN is positively correlated to market size, infrastructure facilities, and negatively correlated to labor cost as well as trade openness in ASEAN3.Internal Grant Agency of FaME TBU [IGA/FaME/2018/019