5 research outputs found

    The Influence of Shopping Website Design on Consumer’s Intention to Buy Online: The Case of 3D vs. 2D Online Book Stores

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    As increasing number of consumers take their business on-line, retailers try to gain competitive advantage through innovativedesign of their electronic storefronts. In the last few years, more and more three dimensional online stores (3D) have becomean alternative to the more traditional two dimensional ones (2D). The goal of this study is to examine the influence ofshopping website design (3D vs. 2D websites) on consumer’s intention to buy online. We draw from research in electroniccommerce, web-site design, technology acceptance and psychology, and propose a model that seeks to explain the influenceof online store front design on shopping outcomes through of such mediators as user perceptions and cognitive absorption.The proposed model offers useful insights to researchers and practitioners alike

    Valuation of Personal Data in the Age of Data Ownership

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    In order to tackle uncertainties about data ownership and data misuse, more accessible and competitive data markets are proposed, especially concerning the use and access rights of data generated by the Internet of Things (IoT) devices. Legal proposals suggest that companies and individuals become owners of their self-generated data, enabling new ways of data monetization. Still, individuals are often uncertain about the value and price of their own generated data. This research builds on construal level theory to propose influencing factors fostering an understanding of intraindividual data value. The results of a pilot study survey (n = 104), conducted during the ICIS 2022, show that data proximity and data sensitivity factors significantly influence intraindividual data value. Our research extends the knowledge on data value from individual perspectives and builds the foundation for future work on data valuation and pricing in intraindividual data trading
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