The level of utilization of innovative activities of transport businesses in the Slovak Republic

The purpose of this article is to identify the primary difficulties of implementing innovative activities in Slovak transport businesses and to propose some recommendations for minimizing the occurrence of these problems, based on the analysis of literary sources and carried out research. This article summarizes results of the authors, who conducted research on a sample of 53 respondents in order to show the current situation in the Slovak transport business that use innovative activities. This article also contains recommendations for successful implementation of innovative activities in business. These recommendations should be a valuable tool for business managers in their attempts to implement innovative activities

The Expert System as a Proposal for Creating Innovative Strategy

The process of creating an innovation strategy is a complex one. The formulation of innovation strategy requires a more intensive calculation that makes it possible to select the optimal variant of innovation strategy for enterprises. Similarly, the creation of different innovation strategies requires the use of information technology. A place has to be allocated to hold intermediate results. Also, work with larger amounts of data and knowledge must be stored in transparent database, to avoid loss, confusion and difficulty in searching for information. This paper examines the use of an expert system as an appropriate means of meeting the requirements of creating an innovation strategy. The paper examines in detail the various modules of the proposed expert system, as well as the preconditions for a successful performance

Úroveň vzťahov k zákazníkom v slovenských podnikoch

The last several years saw the rise of Customer relationship management (CRM) as an important business approach. Customer relationship management is a comprehensive business and marketing strategy that integrates technology, process, and people. The paper describes a research methodology, which is specialized at the diagnostics of the level of Slovak companies in the CRM area. For better understanding value of the research medium and large businesses had been addressed. The paper presents all results of question research and is focused to base results, which evaluate a level of Slovak companies in the CRM area

The Innovative Intelligence System—A Tool for Discovering Innovative Opportunities and for Ensuring the Sustainability and Business Prosperity

At present, in the field of building an innovative intelligence system in the company, considerable attention is paid especially to the technological side of this system and the description of its basic elements. The aim of the research is to provide a comprehensive view of building an innovative intelligence system in the company from managerial, information and organizational support. The research consists of questionnaire research and interviews conducted in Slovak companies with the intention to find out the current status of innovative intelligence systems in Slovakia by the content, organization, personnel and information aspects. The authors offer a summary of theoretical knowledge in the field of management—innovative intelligence systems. Summarizing these findings enriches the theoretical basis of management, especially in the field of innovation management. A detailed description of the individual processes, activities and actors of the innovative intelligence system model can serve for a better knowledge of the issue and its successful management. The proposed model of the innovative intelligence system includes the identification of individual actors, their tasks and the decomposition of its main process. The formulated recommendations are a valuable tool for company managers. Adherence to them will ensure the successful implementation and operation of an innovative intelligence system in the company

Application of selected artificial intelligence methods in terms of transport and intelligent transport systems

In recent years, there has been increased interest among both transportation researchers and practitioners in exploring the feasibility of applying artificial intelligence (AI) paradigms to address some of the transport problems in order to improve the efficiency, safety, and environmental-compatibility of transportation systems. The contribution is to highlight the application of tools and methods in the field of artificial intelligence solutions to traffic problems, where using traditional solutions would be time consuming and more expensive. This article deals with the application of selected artificial intelligence methods in case of transport and intelligent transport systems

Problems and Key Factors of CRM Implementation

CRM value chain identifies five key steps in the development and implementation of a CRM strategy: customer portfolio analysis, customer intimacy, network development, value proposition development, and manage customer life cycle. These five primary stages of the CRM value chain represent three main sequential phases of CRM strategy: analysis, resource development and implementation. This article deals with CRM value chain and diagnostics of the level of Slovak companies in the CRM area

Proposal of model for creating innovation strategy

The process of creating an innovation strategy is a complex process. The contribution deals with the process of creating an innovation strategy. It gives new insights in analysis of environment and strategy formulation. The contribution provides a comprehensive look at the creation of innovative strategies using elements of the proposed expert system. Part of the article is also recommendations for successful implementation of innovative strategy in the enterprise

Identification of the main problems of implementing the innovation strategy in Slovak businesses

The aim of this paper is based on the analysis of literary sources and carried out research to identify the main difficulties of implementing an innovation strategy in Slovak business and make recommendations to minimize the occurrence of these problems. The paper brings the main results of the authors conducted research on a sample of 462 respondents to show the current situation in the Slovak enterprises in the use of innovation strategy. Conducted research and analysis provided the basis for a model development and implementation of innovation strategies in the business. In this model shows the main areas of potential problems that managers must focus on achieving a seamless work with innovation in the business. Paper contains recommendations for successful implementation of innovation strategy in the business. These recommendations should be a valuable tool for business managers for implementation of the innovation strategy. A survey used the following methods: comparative method, qualitative evaluation, method of structured and semi-structured interviews, observation methods, method of document analysis (a method of content analysis) and the questionnaire method

Use of innovation in marketing management of Slovak business enterprises

The main aim of the paper is to create a model of the key elements affecting the use of innovation in marketing management on base of detailed analysis of literature and conducted research. This model should be supported by designed system how to work with innovations and knowledge of the business. The paper contains recommendations for the successful exploitation of innovation in marketing management as well as the proposed system. These recommendations should serve mainly to marketing managers like a valuable tool in the use of innovation in marketing management. The paper also identified areas of potential problems to those the managers have to focus on achieving a seamless work with innovations and knowledge of the business enterprise. The research used the following methods: comparative method, a method of qualitative evaluation, the structured and unstructured interviews, observation methods, analysis of documents (method of content analysis) and the questionnaire method