L’effetto del Coo sul comportamento d’acquisto dei consumatori

In questo capitolo sono illustrati i risultati dell’analisi condotta sul consumatore finale relativamente all’impatto che l’immagine del paese d’origine esercita sulle scelte di acquisto, considerando tre specifiche categorie di prodotto: piastrelle di ceramica, calzature, vino. Nella prima parte del capitolo trovano collocazione i risultati delle analisi condotte sui consumatori esteri dei tre paesi indagati, Russia, Cina e Spagna, riportando le valutazioni dell’immagine del Paese Italia quale luogo di provenienza dei tre prodotti osservati e l’impatto dell’effetto di tale immagine sulle loro intenzioni di acquisto. Nella seconda parte vengono presentati invece i risultati delle analisi condotte in capo ai consumatori italiani, descrivendo in questo caso i giudizi relativi all’immagine dei tre paesi esteri quale luogo di provenienza dei prodotti analizzati e l’influenza esercitata sulle intenzioni di acquisto

L'impatto del Made in Italy sul comportamento d'acquisto dei consumatori cinesi

The paper analyses the Made in Italy effect on Chinese consumer buying behavior regarding three specific product categories: wine, shoes and ceramic tiles. A research model aimed at testing the multidimensional dimensions featuring Country of Origin (COO) – overall Country Image (CI), Product Country Image (PCI) and Country Related Product Image (CRPI) – on the Chinese consumer intention to buy these Italian products is applied, verifying the level of consistency (FIT) between the products investigated and the country in which these products originated (Italy). Four-hundred and fifty questionnaires on Chinese consumers were collected and the data processed to test the model by applying structural equations modelling.Results show that Made in Italy influences the Chinese consumers’ intention to buy the Italian products observed through causal links: the Italy country image (CI) impacts on buying intentions through the mediating role of the Italian ability to manufacture products – in general (PCI) and regarding a specific product category (CRPI). Results also confirm the consistency (FIT) between the products investigated and the Italian origin. Scientific and managerial implications are derived

The COO effect and the role of ethnocentrism on consumer buyingbehavior.

The paper analyses the Country of Origin (COO) effect on consumer buying behavior. A research model testing the COO\u2019s multidimensionality \u2013 overall Country Image (CI), Product Country Image (PCI) and Country Related Product Image (CRPI) \u2013 on the Spanish and Chinese consumer intention to buy Italian shoes is applied, verifying the level of product/country of origin\u2019s consistency (FIT), as well as the role of Consumer Ethnocentrism(CE).Three hundreds and twelve questionnaires were collected and processed through Structural Equations Modelling. Results show that COO influences consumer intention to buy through a causal link within the three dimensions, while CE plays a significant, even if weak, role on COO only in the Spanish context. Scientific and managerial implications are derived

Italy’s country image and the role of ethnocentrism in Spanish and Chinese consumers’ perceptions

The chapter presents the results of a survey aimed to analyze the Country of Origin (COO) effect on consumer buying behavior. A research model testing the COO’s multidimensionality – Country Image (CI), Product Country Image (PCI) and Country Related Product Image (CRPI) – on the Spanish and Chinese consumer intention to buy Italian shoes is applied, verifying the level of product/country of origin’s consistency (FIT), as well as the role of ethnocentrism (CE). 312 questionnaires were collected and processed through structural equations modelling. Results show that COO influences consumers intention to buy through a causal link within the three dimensions, while CE plays a significant, even if weak, role on COO only in the Spanish context and for the CI and CRPI dimensions. Scientific and managerial implications are derived

AlmaWhere: A prototype of accessible indoor wayfinding and navigation system

Moving across a University campus (outdoor, among the buildings, and indoor, among classrooms and offices) could represent a barrier for students with disabilities, affecting their independence while they conduct their daily activities. Providing support by means of smart phones thanks to location technologies can be a useful means of integration and inclusion, with the effect of facilitating also tourists, newbies, or freshmen. This is particularly true in those contexts where the universities are hosted in historical buildings in old towns, which is a typical situation in the European countries. This paper presents AlmaWhere, a system based on beacon technology, designed and developed with the aim of equipping students of the University of Bologna with an indoor navigation system, providing them support in finding classes, labs, and libraries, with a specific attention those users with disabilities. The paper describes the main design issues, the system architecture, and technologies we have analyzed in order to design a prototype and two scenarios that involve personas

Un ignoto cavaliere medievale sepolto presso la cattedrale di Luni

La sepoltura privilegiata di un cavaliere bassomedievale presso la cattedrale di S. Maria a Lun

L’INFLUENZA DEL PAESE DI ORIGINE SULLE SCELTE DEI CONSUMATORI ITALIANI: UN’ANALISI MULTI-GRUPPO

The paper analyses the Country of Origin (COO) effect on Italian consumer buying behavior regarding a specific product - namely shoes - and various country of origins – that is: Italy, Spain, China and Russia. To this aim we propose a research model in which the constituting dimensions of COO are distinguished in three components - namely: overall Country Image (CI), Product Country Image (CPI) and Country Related Product Image (CRPI) – influencing the consumer intention to buy a product (shoes), verifying the level of consistency (FIT) between the product category investigated and the country in which this product originates. 626 structured questionnaires, divided by the specific countries observed, duly validated, were collected on Italian consumers. The COO and buying behaviour structures will be modelled by applying a structural equations model with latent variables (Lisrel 8.3).Results show the significance of all the relationships within latent variables, apart from the relationship CI-CRPI in the China context. Subsequent scientific and managerial implications are derived