Slovenian Grassland Society: Science, Profession and Practice

The Slovenian Grassland Society (SGS) was established in 1993. It has around 120 members. A half of members are active farmers, around 10% are scientists, the rest are employed in extension services or other agricultural enterprises (seed companies, administration bodies, etc.

Management accounting change in BSH Group Slovenia- BSH Hišni aparati d.o.o.

In order for an organization to be successful in the current complex and fast changing environment, organizations need to develop performance measurement systems (PMS) that helps them to measure and monitor performance. PMS should be complete, integrated and at the same time, simple and easy to understand. As new strategies were developed alongside, measurement of success evolved too. The purpose of this Work Project is to describe and analyse PMS change of the BSH Group Slovenia - BSH Hišni aparati d.o.o. In this change, BSH Group Slovenia has replaced the Performance Pyramid (PP) by the Balanced Scorecard (BSC). Findings revealed that the company created a new framework, Reversed Performance Pyramid (RPP) in order to facilitate complex change to BS

Generative AI-Driven Storytelling: A New Era for Marketing

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with consumers on a deeply personal level. Through real-world examples from industry leaders like Google, Netflix and Stitch Fix, we elucidate how this technology shapes marketing strategies, personalizes consumer experiences, and navigates the challenges it presents. The paper also explores future directions and recommendations for generative AI-driven storytelling, including prospective applications such as real-time personalized storytelling, immersive storytelling experiences, and social media storytelling. By shedding light on the potential and impact of generative AI-driven storytelling in marketing, this paper contributes to the understanding of this cutting-edge approach and its transformative power in the field of marketing.Comment: 17 pages, 2 figure

Aminokiselinski sastav tjestenine obogaćene proteinima prikladne za prehranu osoba koje moraju ograničiti unos ugljikohidrata

Today, obesity is one of the major health problems, a so-called epidemic of the developed world. Obesity arises through an imbalance between energy intake and energy expenditure, so it is important for products to have a balanced nutritional composition. The aim of this study is to prepare high-protein pasta with high nutritional quality, with emphasis on its amino acid composition, as ordinary durum pasta lacks lysine and threonine. Ordinary durum wheat pasta contains, on average, 77 % carbohydrate, and can have even less than 10 % protein. It is therefore oft en excluded from normal energy-restricted diets, and especially from low-carbohydrate diets. In this study pasta that can satisfy the nutritional requirements of a low-carbohydrate diet and is suitable for daily use was developed and evaluated. Protein-enhanced pasta was produced by adding high amounts of plant protein extract (40 % dry matter) without (plain high-protein pasta) or with 3 % dried spinach powder (high-protein spinach pasta) to durum wheat semolina. According to the sensory analysis data, the addition of 40 % of plant protein extract satisfied sensory and nutritional requirements, allowing further development and evaluation for possible marketing. This analysis shows that these high-protein neutral and spinach pasta contain 36.4 and 39.6 g of protein per 100 g of dry mass, 12.07 and 14.70 g of total essential amino acids per 100 g of dry mass, and a high content of branched-chain amino acids, i.e. 5.54 and 6.65 g per 100 g of dry mass, respectively. This therefore represents a true alternative to durum wheat pasta for low-carbohydrate diets.Pretilost predstavlja jedan od najvećih zdravstvenih problema današnjice, pa se naziva i epidemijom razvijenog svijeta. Sastav hranjivih tvari u prehrambenim proizvodima mora biti uravnotežen, jer se u protivnom javlja pretilost kao rezultat neravnoteže između unosa hrane i potrošnje energije. Svrha je ovoga rada bila proizvesti tjesteninu obogaćenu proteinima velike hranjive vrijednosti, te s prikladnim sastavom aminokiselina, budući da obična durum tjestenina ne sadržava dovoljno lizina i treonina. Obična durum tjestenina u prosjeku sadržava 77 % ugljikohidrata i do 10 % proteina, zbog čega se najčešće ne konzumira u niskokaloričnoj prehrani, a posebice ne u dijeti s ograničenim unosom ugljikohidrata. Proizvedena tjestenina je zadovoljavala svakodnevne prehrambene potrebe osoba koje moraju paziti na unos ugljikohidrata. Pripremljena je od durum pšenice obogaćene proteinima biljaka (40 % suhe tvari), s dodatkom ili bez dodatka 3 % špinata u prahu. Rezultati senzorske analize potvrđuju da tjestenina s dodatkom 40 % biljnih proteina ima zadovoljavajuća senzorska i hranjiva svojstva, što omogućuje daljnje istraživanje i marketinški razvoj proizvoda. Tjestenina s dodatkom biljnih proteina sadržavala je 36,4 g proteina; 12,07 g ukupnih esencijalnih aminokiselina i velik udjel aminokiselina razgranatih lanaca (5,54 g) u 100 g suhe tvari, dok je tjestenina s dodatkom špinata imala 39,6 g proteina; 14,70 g ukupnih aminokiselina i 6,65 g aminokiselina razgranatih lanaca u 100 g suhe tvari. Zaključeno je da obje vrste tjestenina mogu zamijeniti obične tjestenine od durum pšenice u prehrani sa smanjenim udjelom ugljikohidrata

The Impact of Generative AI on the Future of Visual Content Marketing

In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, artificial intelligence is also gaining ground and it is proving to be the most revolutionary technological advancement thus far. The integration of visual content with artificial intelligence is the key to acquiring and retaining loyal customers; its absence from the overarching marketing strategy of any production raises a red flag that could ultimately result in a smaller market share for that company.Comment: 15 pages, 5 figure

The effect of different entomopathogens on white grubs (Coleoptera: Scarabaeidae) in an organic hay-producing grassland

In 2011, a field block trial examined the biological control of white grubs of June beetle (Amphimallon solstitialis), margined vine chafer (Anomala dubia) and garden chafer (Phyllopertha horticola) on a permanent cut grassland in Gotenica (SE Slovenia). The efficacy of Beauveria brongniartii, Beauveria bassiana, Bacillus thuringiensis var. kurstaki and Heterorhabditis bacteriophora in the form of water suspension and infested grain was tested against a control treatment. The initial number of white grubs (April 12; 39 white grubs/m2) was reduced with all tested entomopathogens up until the third evaluation (May 26; 32 white grubs/m2). However, the studied treatments were not sufficient to reduce the white grub population in the soils below the economical threshold (20 individuals/m2). The average number of white grubs was affected mostly by the treatment where the active ingredient was B. thuringiensis var. kurstaki. With one application in April, only the abundance of overwintered white grubs was reduced. To decrease the summer generation of white grubs, an application of biological agents is also required at a later time. The 8% higher dry matter yield at the first cut (June 10) compared to the second cut (September 6) provided evidence for the prior statement