Small Specialty Coffee Farmers’ Decision-Making Factors in an Asymmetric Information Market Environment

The global “Specialty Coffee” (SC) market is expected to grow from USD 53.67 Billion in 2021 to USD 152.69 Billion by 2030, at a CAGR of 12.32% during the forecast period 2022-2030. This growth mainly depends on prices coordinating the SC supply chain through information exchange. However, the current coffee price crisis threatens the sustainability of the coffee industry and the livelihoods of millions of coffee-growing families due the information asymmetries. This study investigates the determinants of SC prices that influence the optimal selling decision of small SC farmers, then as main contribution of this study we hypothesised that seven factors determine SC prices, factors which have been studied by different researchers but in an isolated manner, taking into account these factors at the same time, small specialty coffee farmers could make optimal selling decisions by choosing the best coffee price. The study used: IBM software chi-squared statistic and thematic analysis to determine the mean selling decisions factors which stablish the price of coffee. Primarily data was collected from 52 small SC farmers from Planadas Tolima involved in the local business adopting a purposive sampling technique. Research findings revealed a positive correlation between price and the seven independent variables object of this study with a significance of 95%. We concluded that there is a need to consider the variables being studied to solve the information asymmetries in the small SC industry so farmers can make optimal selling decisions. As knowledge of the availability of market information factors examined along the coffee supply chain is deeply understood, we might be able to provide the measurement of information asymmetry in the SC industry and propose a solution in order to solve the SC market disparities to benefit small farmers

XVI International Congress of Control Electronics and Telecommunications: "Techno-scientific considerations for a post-pandemic world intensive in knowledge, innovation and sustainable local development"

Este título, sugestivo por los impactos durante la situación de la Covid 19 en el mundo, y que en Colombia lastimosamente han sido muy críticos, permiten asumir la obligada superación de tensiones sociales, políticas, y económicas; pero sobre todo científicas y tecnológicas. Inicialmente, esto supone la existencia de una capacidad de la sociedad colombiana por recuperar su estado inicial después de que haya cesado la perturbación a la que fue sometida por la catastrófica pandemia, y superar ese anterior estado de cosas ya que se encontraban -y aún se encuentran- muchos problemas locales mal resueltos, medianamente resueltos, y muchos sin resolver: es decir, habrá que rediseñar y fortalecer una probada resiliencia social existente - producto del prolongado conflicto social colombiano superado parcialmente por un proceso de paz exitoso - desde la tecnociencia local; como lo indicaba Markus Brunnermeier - economista alemán y catedrático de economía de la Universidad de Princeton- en su libro The Resilient Society…La cuestión no es preveerlo todo sino poder reaccionar…aprender a recuperarse rápido.This title, suggestive of the impacts during the Covid 19 situation in the world, and which have unfortunately been very critical in Colombia, allows us to assume the obligatory overcoming of social, political, and economic tensions; but above all scientific and technological. Initially, this supposes the existence of a capacity of Colombian society to recover its initial state after the disturbance to which it was subjected by the catastrophic pandemic has ceased, and to overcome that previous state of affairs since it was found -and still is find - many local problems poorly resolved, moderately resolved, and many unresolved: that is, an existing social resilience test will have to be redesigned and strengthened - product of the prolonged Colombian social conflict partially overcome by a successful peace process - from local technoscience; As Markus Brunnermeier - German economist and professor of economics at Princeton University - indicates in his book The Resilient Society...The question is not to foresee everything but to be able to react...learn to recover quickly.Bogot

Revista Temas Agrarios Volumen 26; Suplemento 1 de 2021

1st International and 2nd National Symposium of Agronomic Sciences: The rebirth of the scientific discussion space for the Colombian Agro.1 Simposio Intenacional y 2 Nacional de Ciencias Agronómicas: El renacer del espacio de discusión científica para el Agro colombiano