The Effect of Members' Satisfaction with a Virtual Community on Member Participation

The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer-community interactions, andthe community's site. Using a sample of 3605 members of a virtualcommunity the authors investigate the effect of each satisfactiondimension on member participation and the moderating effect ofmembership length on the links between the satisfaction dimensions andmember particip ation. The results reveal that satisfaction withmember-member interactions, organizer-member interactions and thecommunity's site have positive effects on member participation.Satisfaction with organizer-community interactions has no effect onmember participation. The findings also show that the linkages betweenthe satisfaction dimensions and member participation are moderated bymembership length.satisfaction;internet;virtual community;consumers;relationship age

Film Festivals

Film festivals are hugely popular events that attract lovers of cinema worldwide. Focusing on the world's most famous festivals - Cannes, Berlin, Venice and Rotterdam - Film Festivals tells the story of a phenomenon that began in the midst of geopolitical disputes in war-torn Europe. De Valck shows how festivals turned the odds into advantages and developed into a successful global network. Taking into account the oft multilateral influences of major actors, such as Hollywood, the avant-garde and political/economic agenda's, the book offers a comprehensive understanding of film festivals. A must-read for everyone interested in quality film cultures that revolve around cultural value, aesthetic innovation and socio-political relevance.Filmfestivals zijn razend populaire evenementen. Niet verwonderlijk, want naast het zien van de nieuwste films, komt men uiteraard ook voor de 'glitter and glamour' dat onlosmakelijk met filmfestivals verbonden is. Film Festivals is het boek bij uitstek dat zich richt op deze en andere facetten die het filmfestival tot een wereldwijd succesvol netwerk hebben gemaakt. Film Festivals vertelt het verhaal van een fenomeen dat begon gedurende de geopolitieke strijd in het door oorlog verscheurde Europa, toegespitst op de meest belangrijke festivals: Cannes, Berlijn, Venetië en Rotterdam. Het boek biedt een vernieuwende kijk op het fenomeen filmfestivals door vanuit een breed perspectief onderwerpen als het festivalprogramma, de festivalprijzen, de nationale regelgeving en marketing, het cinefiele aspect, de glamour, en de filmmarkt te belichten. Film Festivals is een must voor iedereen die geïnteresseerd is in de toestand van globale filmculturen en de manier waarop zij zichzelf weten te handhaven door middel van een dynamische mix van culturele waarden, esthetische innovatie, en socio-politiek belang

Conceptualizing the Electronic Word-of-Mouth Process: What We Know and Need to Know About eWOM Creation, Exposure, and Evaluation

Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this study conceptualizes three distinct stages in the eWOM process: eWOM creation, eWOM exposure, and eWOM evaluation. For each stage, we adopt a dual lens—from the perspective of the consumer (who sends and receives eWOM) and that of the marketer (who amplifies and manages eWOM for business results)—to synthesize key research insights and propose a research agenda based on a multidisciplinary systematic review of 1050 academic publications on eWOM published between 1996 and 2019. We conclude with a discussion of the future of eWOM research and practice

Social control in online communities of consumption: a framework for community management

Online communities of consumption (OCCs) represent highly diverse groups of consumers whose interests are not always aligned. Social control in OCCs aims to effectively manage problems arising from this heterogeneity. Extant literature on social control in OCCs is fragmented as some studies focus on the principles of social control, while others focus on the implementation. Moreover, the domain is undertheorized. This article integrates the disparate literature on social control in OCCs providing a first unified conceptualization of the topic. The authors conceptualize social control as a system, or configuration, of moderation practices. Moderation practices are executed during interactions operating under different governance structures (market, hierarchy, and clan) and serving different purposes (interaction initiation, maintenance, and termination). From this conceptualization, important areas of future research emerge and research questions are developed. The framework also serves as a community management tool for OCC managers, enabling the diagnosis of social control problems and the elaboration of strategies and tactics to address them

Exploiting programmable architectures for WiFi/ZigBee inter-technology cooperation

The increasing complexity of wireless standards has shown that protocols cannot be designed once for all possible deployments, especially when unpredictable and mutating interference situations are present due to the coexistence of heterogeneous technologies. As such, flexibility and (re)programmability of wireless devices is crucial in the emerging scenarios of technology proliferation and unpredictable interference conditions. In this paper, we focus on the possibility to improve coexistence performance of WiFi and ZigBee networks by exploiting novel programmable architectures of wireless devices able to support run-time modifications of medium access operations. Differently from software-defined radio (SDR) platforms, in which every function is programmed from scratch, our programmable architectures are based on a clear decoupling between elementary commands (hard-coded into the devices) and programmable protocol logic (injected into the devices) according to which the commands execution is scheduled. Our contribution is two-fold: first, we designed and implemented a cross-technology time division multiple access (TDMA) scheme devised to provide a global synchronization signal and allocate alternating channel intervals to WiFi and ZigBee programmable nodes; second, we used the OMF control framework to define an interference detection and adaptation strategy that in principle could work in independent and autonomous networks. Experimental results prove the benefits of the envisioned solution

We want drama! The effect of online conflict on social capital in online communities of consumption

Online communities (OC) are an expanding social phenomenon gaining increasing interest from marketing practitioners. Community managers thus aim to increase OCs’ social capital. Diversity of individuals interacting in OCs provokes a lot of conflict. However, the influence of online conflict on OCs’ social capital is not clear as research indicates both positive and negative effects. The research aims to explain these contradictory effects by conceptualizing conflict as drama and developing a typology of online conflict. Based on netnographic investigations of a forum, four types of conflicts are thus distinguished depending on valence of emotions and the type of members involved. The research contributes to literature on OC dynamics and is of particular interest for community managers working in any company or organization