The Relationship between Role Theory and Feminism in Vogue Advertisements from 1960-1990

The relationship between role theory and feminism in magazine advertisements, specifically those found in Vogue between 1960-1990 was examined. The way gendered roles evolved with cultural changes, spurred by the second and third waves of feminism were observed and documented using role theory as a framework. The purpose of this research was to explore and understand whether women\u27s roles, as presented in Vogue advertisements between 1960-1990, were consistent with the expectations of society in terms of gendered norms. We wondered whether women\u27s roles portrayed in Vogue advertisements between 1960-1990 might be more consistent with the counter-culture and values of the second and third waves of feminism, so undertook this research project to better understand the position Vogue magazine held during feminism\u27s second and third waves

Exploring the Efficacy of Consumer Education with Regard to Consumption of Branded and Luxury Counterfeit Merchandise

This study presents the topic of counterfeiting, its negative consequences and the fight against this illegal business. Consumer education was explored as a method of altering future purchase intentions of counterfeit merchandise. Results indicate strong support for the efficacy of a consumer education seminar with regard to knowledge, attitudes, and planned behavior toward the consumption of counterfeit merchandise. on demographic factors. After the educational seminar, students had a greater understanding of counterfeiting, felt more knowledgeable about the topic, acknowledged that it is illegal, realized how it affects the global economy and retailers, and linked it to social issues such as organized crime, terrorism, child labor, and sweatshops. In congruence with scholars who suggest consumer education as a vehicle to decrease counterfeit consumption, participants agreed that this seminar was educational and informative, and an effective means towards minimalizing the consumption patterns of counterfeit merchandise

Mother/Daughter Relationships and Fashion Influences

Consumers are influenced in their fashion styles in a variety of ways (Bertrandias & Goldsmith, 2006). They often talk to each other, and seek and give opinions. Opinion leadership and opinion seeking are recognized as among the most important word-of-mouth influences on product sales and brand choice (Behling, 1992; Bertrandias & Goldsmith, 2006). Conversely, opinion seekers typically have less interest in and knowledge of products (such as fashion) than opinion leaders and; therefore as consumers, they seek information and advice from opinion leaders (Goldsmith & Clark, 2008)

Using Personal Mission Statements and Codes of Ethics as Career Search Tools

This module was developed to address career preparation with the specific purpose of an artifact outcome – a personal mission statement and code of ethics. The process of identifying personal values and organizing these values into the artifact prepares students to consider the role of their values in leadership at work. The resulting artifact serves as a daily guide for students as well as a useful document during career search endeavors

Contribution à la méthodologie de conservation d'une espèce forestière menacée, Aniba rosaeadora Ducke

Aniba rosaeadora (le Bois de Rose) est un arbre tropical originaire d'Amérique du Sud qui a longtemps été exploité pour sa particularité à produire du linalol. Cet alcool terpénique entre dans la composition de certains produits de parfumerie et confère ainsi à son producteur un potentiel économique très attractif. A tel point que l'espèce semble aujourd'hui menacée de disparition. Le CIRAD-Forêt a choisi de privilégier une double approche pour répondre à cette urgence, combinant à la fois les méthodologies de conservation in et ex situ. Ce stage de DEA rentre dans le cadre de cette stratégie de conservation et tente d'apporter les premiers éléments à sa mise en place. Il porte d'une part sur la caractérisation génétique de populations résiduelles d'origine naturelle et anthropique à l'aide de marqueurs neutres (RAPD et PCR-RFLP) et d'autre part sur l'élaboration d'une "core collection" dont les individus seront sélectionnés sur la base de caractères adaptatifs. Les résultats suggèrent la présence d'une certaine variabilité au sein de cette espèce en Guyane Française; ils permettent de plus d'élaborer une première "core collection" temporaire, ceci après le choix par la méthode PCSS des 100 individus les plus représentatifs. Les résultats sont discutés, notamment au travers des biais d'échantillonnage et de l'intérêt de combiner polymorphisme neutre et sélectionné pour la conservation. Des perspectives de recherche sont présentées, telle la nécessité d'étendre ce travail à toute l'aire naturelle ou d'intégrer un plus grand nombre de populations naturelles dans la "core collection"

Students Learn Customer Service and Selling While Conducting Research

Sixty-two students participated in a class research project focusing on customer service and selling. Posing as customers in retail stores, students observed customer service and selling techniques while altering their personal appearances. Similarities and differences in customer service and selling were explored with respect to type of retail store and type of customer appearance

Ethics in The Fashion Industry

Knock-off designer handbags, shoplifting, sweatshop labor, provocative advertising, these are just a few examples of complex ethical issues in the fashion industry today. Ethics are about making good decisions, and in the fashion industry-where it is essential to work cooperatively with many different people-understanding ethics is key to being an honest, informed, and effective employee. Ethics in the Fashion Industry provides readers with the tools they need to develop and practice ethical decision-making skills

Mother/Daughter Relationships and Fashion Influences

Consumers are influenced in their fashion styles in a variety of ways (Bertrandias & Goldsmith, 2006). They often talk to each other, and seek and give opinions. Opinion leadership and opinion seeking are recognized as among the most important word-of-mouth influences on product sales and brand choice (Behling, 1992; Bertrandias & Goldsmith, 2006). Conversely, opinion seekers typically have less interest in and knowledge of products (such as fashion) than opinion leaders and; therefore as consumers, they seek information and advice from opinion leaders (Goldsmith & Clark, 2008).</p

Investigating the Way Store Environment and Merchandise Assortment Interface to Create Effective Shopping Experiences

This research examined how store environment and merchandise assortment interface to create effective shopping experiences for customers. Customer voices combine with shopping observations to explore customer behaviors in the retail environment. This research provides retailers and merchants an improved understanding of the role that visual merchandising plays in effective shopping experiences for customers.</p