A Study on how Brand Positioning Helps the Business to Stand-Out Distinctively in Saturated Market: A Study With Reference to Select Supermarkets

Purpose: The purpose of this research is to examine how strategic brand positioning has affected the performance of select supermarkets stores in saturated market. This study aims to provide light on how brand positioning may contribute to market differentiation and create competitive advantage by analysing the positioning techniques used by these supermarkets and measuring consumer perceptions   Theoretical framework: The study demonstrates that customers are motivated to visit supermarkets based on factors such as price, quality, location, hygiene, and personal experience. However, the establishment of customer loyalty and long-term retention can only be achieved by implementing various differentiation variables of brand positioning, including segmentation, benefits offered, product class categorization, brand name, and customer relationship management.   Design/Methodology/Approach: The study was conducted in the city of Visakhapatnam, Andhra Pradesh, India; primary data were collected by disseminating a questionnaire via Google Form and conducting face-to-face interviews. The sample consisted of 114 participants   Findings: The study found that customers are motivated to visit supermarkets based on factors such as price, quality, location, hygiene, and personal experience. However, the establishment of customer loyalty and long-term retention can only be achieved by implementing various differentiation variables of brand positioning, including segmentation, benefits offered, product class categorization, brand name, and customer relationship management also it was found that ability of supermarkets to stand out significantly in a crowded market will continue to depend on their ability to establish and maintain strong relationships with their customers through effective brand positioning.   Research, Practical & Social implications: It is recommended that future studies emphasise the contributions by doing study on the same select supermarkets in other cities.   Originality/Value: The distinctive feature of this study lies in the absence of prior research conducted on the brand positioning of certain supermarkets in different cities

Risk factors associated with short-term complications in mandibular fractures: the MANTRA study—a Maxillofacial Trainee Research Collaborative (MTReC)

Abstract Introduction Complications following mandibular fractures occur in 9–23% of patients. Identifying those at risk is key to prevention. Previous studies highlighted smoking, age and time from injury to presentation as risk factors but rarely recorded other possible confounders. In this paper, we use a collaborative snapshot audit to document novel risk factors and confirm established risks for complications following the treatment of mandibular fractures. Methods The audit was carried out by 122 OMFS trainees across the UK and Ireland (49 centres) over 6 months, coordinated by the Maxillofacial Surgery Trainees Research Collaborative. Variables recorded included basic demography, medical and social history, injury mechanism and type, management and 30-day outcome. Results Nine hundred and forty-seven (947) patients with fractured mandibles were recorded. Surgical management was carried out in 76.3%. Complications at 30 days occurred 65 (9%) of those who were managed surgically. Risk factors for complications included male sex, increasing age, any medical history, increasing number of cigarettes smoked per week, increasing alcohol use per week, worse oral hygiene and increased time from injury to presentation. Discussion We have used a large prospective snapshot audit to confirm established risk factors and identify novel risk factors. We demonstrate that time from injury to presentation is confounded by other indicators of poor health behaviour. These results are important in designing trial protocols for management of mandibular fractures and in targeting health interventions to patients at highest risk of complications. </jats:sec

General anaesthetic and airway management practice for obstetric surgery in England: a prospective, multi-centre observational study

There are no current descriptions of general anaesthesia characteristics for obstetric surgery, despite recent changes to patient baseline characteristics and airway management guidelines. This analysis of data from the direct reporting of awareness in maternity patients' (DREAMY) study of accidental awareness during obstetric anaesthesia aimed to describe practice for obstetric general anaesthesia in England and compare with earlier surveys and best-practice recommendations. Consenting patients who received general anaesthesia for obstetric surgery in 72 hospitals from May 2017 to August 2018 were included. Baseline characteristics, airway management, anaesthetic techniques and major complications were collected. Descriptive analysis, binary logistic regression modelling and comparisons with earlier data were conducted. Data were collected from 3117 procedures, including 2554 (81.9%) caesarean deliveries. Thiopental was the induction drug in 1649 (52.9%) patients, compared with propofol in 1419 (45.5%). Suxamethonium was the neuromuscular blocking drug for tracheal intubation in 2631 (86.1%), compared with rocuronium in 367 (11.8%). Difficult tracheal intubation was reported in 1 in 19 (95%CI 1 in 16-22) and failed intubation in 1 in 312 (95%CI 1 in 169-667). Obese patients were over-represented compared with national baselines and associated with difficult, but not failed intubation. There was more evidence of change in practice for induction drugs (increased use of propofol) than neuromuscular blocking drugs (suxamethonium remains the most popular). There was evidence of improvement in practice, with increased monitoring and reversal of neuromuscular blockade (although this remains suboptimal). Despite a high risk of difficult intubation in this population, videolaryngoscopy was rarely used (1.9%)