Internal Marketing Orientation in Cultural Change Management for Organisation Development

Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based on the findings, the need of changes within and additions to the concept need to be questioned and discussed.Non-Profit-Organisationen, Balanced Scorecard, Controlling, Performance, Measurement