Strengthening Your Hip Muscles: Some Exercises May Be Better Than Others

Weak hip muscles lead to poor hip motion, and poor hip motion can cause knee, hip, and back pain. Strengthening hip muscles that control how hips move may reduce pain in these parts of the body. This undergraduate research project compared hip abductor muscle activity during selected exercises using electromyography in order to determine which exercises are best for activating the gluteus medius and the superior portion of the gluteus maximus, while minimizing activity of the tensor fascia lata. Participants in this study included nine healthy female soccer players between the ages of 18 and 21. Using an electromyogram (EMG), the muscle activity of the nine subjects was recorded during the following 11 exercises: hip abduction in sidelying, clam with elastic resistance around thighs, bilateral bridge, unilateral bridge, hip extension in quadruped on elbows with knee extending, hip extension in quadruped on elbows with knee flexed, forward lunge with erect trunk, squat, sidestep with elastic resistance in a squatted position, hip hike, and forward step-up. At this time, data collection and analysis continues; however, it is hypothesized that both gluteal muscles were significantly more active than the TFL in unilateral and bilateral bridging, quadruped hip extension, the clam, sidestepping, and squatting

International Sales of UK Television Content: Change and Continuity in ‘the space in between’ Production and Consumption

Focusing on the UK, this article addresses key issues facing the international distribution industry arising from over-the-top digital distribution and the fragmentation of audiences and revenues. Building on the identification of these issues, it investigates the extent to which UK distribution has altered over a ten-year period, pinpointing continuities in the destination and type of sales alongside changes in the role and structure of the industry as UK-based distributors adapt to a changing UK broadcasting landscape and global production environment. At one level increasing US ownership of UK-based distributors and the arrival of OTT players like Netflix, highlight the tensions between the national orientations of UK broadcasters and the global aspirations of independent producers and distributors. At another level VOD has boosted international sales of UK drama. Although the full impact of SVOD on content and rights has yet to materialise, significant changes in the industry predate the arrival of SVOD