Environment-Responsive Materials as Dynamic Markers for Architectural Augmented Reality Applications

With growing knowledge of our environmental obligations, architects must explore new design techniques and find alternative strategies to express environmental aspects in architecture. Augmented Reality (AR) is a digital technology that allows us to enhance a real data feed with digital data virtually and is becoming ever more ubiquitous. It is widely used in industrial environments and is still novel in architecture, and has only recently gained popularity. The use of marker-based AR in dynamic, non-standardised architectural spaces is limited. Nevertheless, the technology can potentially help visualise thermal conditions invisible to the human eye. The paper presents a detailed state-of-theart review of AR and thermochromic materials in architecture. From this, it derives a series of relationships between the two technologies. They are explored through design experiments and prototyping. The research reconsiders digital design parameters in this context, yet, the scalability of results remains a future task

Analyzing Service Failures When Shopping For Supplements Online Among College Students

This article analyses customer dissatisfaction and service recovery methods in purchasing sports nutrition and supplements online. The data were collected using an online survey in which 155 students from eight Central and Eastern European (CEE) countries participated. The study analyzed the data using the Mann-Whitney U test and the chi-square test. There was a positive relationship between online retailers’ response to a service failure and customer loyalty. More than 41% of respondents felt more loyal to the online retailer after successfully dealing with a service failure. In addition, about 60% of respondents were willing to buy again and recommend the online retailer to other consumers