Mengkritisi Iklan Layanan Masyarakat (ILM) Kita

Public service advertising is becoming one way to reach communication purpose in Indonesia from both public and private institutions. However, more public service advertisings are having problems in its internal surrounding. For instance, dishonesty factor to be presented, only lips service or to cover weakness of an organization or corporation. The critical review will aim to one balance understanding about how public service advertising presents well from who delivered the message, to what purpose the advertising is delivered and how, and to which community groups the advertising is aiming. Finally, the public service advertising will be the effective way because it has variables that supposed to be had by public service advertising

Retrieval-based learning in java programming and online application

The production of a computer program requires learners to be skilled in basic concepts of programming, to master mathematical formulas, appropriate syntax usage, and in-depth knowledge of programming languages. Typically, in forming a program, students should be able to identify problems, generate algorithms, and convert algorithms into program code according to the syntax. Therefore, a Java programming course requires a student to master cognitive thinking in which, students can recover knowledge by using 'retrieval-based learning' as a basic recollection strategy in learning programming languages. The retrieval-based learning method refers to the following five waves: mnemonic, semantic, episodic context account, map concept, and quiz. Through these five waves, students should be able to implement retrieval method such as producing their own practice questions, quizzes, scan cards, to rewrite learning, repainting of learning, and concept maps. Instructional materials should include formative (topical) assessment, emphasis on text and content requirements, use of open-ended questions (subjective), answers or feedback, repeating exercises, and student achievement estimation. The main contribution is to create a descriptive Java programming lesson, which includes the choice of difficult topics, learning activities, teaching and learning modules, and online learning. However, the initial purpose of this study is to determine the most difficult topics in Java programming, the retrieval based learning used by students, as well as online student learning modules among students in Diploma of Computer Science (Programming) in vocational colleges. The instrument used to collect the data is through an online questionnaire and the findings were analysed using SPSS software by giving the percentage value for each element studied. The sample of the study was 110 students in Diploma of Computer Science (Programming) from four vocational colleges in Malaysia. The findings from the preliminary study conducted by the researcher are presented in detail in this paper

DESIGN BRANDING AND IMPLEMENTATION OF VISUAL IDENTITY FOR “KEDAI OMAH JLAMPRANG” PEKALONGAN - CENTRAL JAVA

Empowering the community is one of a series of activities that must be carried out by a lecturer at Binus University. This empowerment program has been implemented in various cities and regions in Indonesia, including in the Krapyak, Pekalongan City. This program involves lecturers from various programs at Binus University, such as from the Architecture department, interior design department, hotel management department, tourism department, management department, marketing communication department and also visual communication design department. There are a variety of training materials designed to develop the mindset and economic independence activities of the PKK and Karang Taruna groups in the Krapyak area, Pekalongan City. Empowerment is summarized in the establishment of Kedai Omah Jlamprang, an integrated shop offering culinary specialties of Pekalongan City, batik and various Pekalongan City handicraft products, providing a place to gather in developing the creative ideas of the community, and various activities that support the creation of Krapayak people's economic independence, so as to be able to advance this area in an integrated manner. Support by the department of visual communication design provided in the form of training in recognizing and implementing branding programs for Kedai Omah Jlamprang so that it has a strong visual identity. Aimed at the store manager consisting of the PKK group and Karang Taruna youth group, Krapyak, Pekalongan City

PERANCANGAN VISUAL BRAND DESTINASI SUMATERA BARAT

PERANCANGAN VISUAL BRAND DESTINASI SUMATERA BARAT

STRATEGY TO INCREASE BRAND AWARENESS OF COFFEE "HABEN NAGEN"

The increase of coffee lovers in Indonesia is marked by the growing coffee business in various parts of the archipelago, both retail and large-scale business. Now, drinking coffee is more than a habit, but a lifestyle. These coffee connoisseurs are even included as part of the "third wave coffee" which shows that they not only enjoy coffee, but also look at its history, processing, presentation, and making the taste The spirit of Haben Nagen coffee as a brand of coffee should be pinned on the market situation above. It's time to strengthen the Haben Nagen brand to make it the top choice for coffee lovers in the Mount Puntang area and its surroundings. Because this area has a huge tourism potential, especially for coffee lovers. To achieve this goal, the stages of brand strengthening will be used through 1. Branding awareness, 2. Building brand identity 3. Application of branding activities and 4. Evaluation and guidance for the independence of the brand. In the end, it is expected that the brand will become an entity that has a better brand value so that ultimately the brand equity of Haben Nagen will increase

Visual Heatmap Analysis of Happy Meal Advertise on Citra Pariwara 2022 Award using InstantEye Tracker

Understanding how the audience perceived the message in the media is still an interesting discussion. It can study how to communicate the idea and how the message perceived may change all the time, and how to analyze it. Involving technologies in analyzing processes can make valuable input for communication media artists. The objective of this research is to analyze one of awarded advertise creations by mapping the audience’s visual heatmap using InstantEye Tracker. The existence of eye-tracker technology makes it possible to obtain more objective information about how a visual communication design works, such as an advertisement received by someone. With 31 participants consisting of 14 men and 16 women, this study shows clear differences regarding the heat areas between men and women when receiving information on happy meal advertisements. Although, in general, the heat center is in the middle of the media, men tend to focus on the top left and the center. Meanwhile, women focus on the center and move randomly in the four quadrants of the image area. It relates to how the organization and composition of visual elements through design principles in visual communication design works that are appropriate to be captured by the audience

Digital approach for lip prints analysis in Malaysian Malay population (Klang Valley): photograph on lipstick-cellophane tape technique

Personal identification in forensic investigation is not an easy process. Lip print analysis is one of the techniques that can be used to assist in human identification. This study was conducted to investigate the sex based on lip print pattern among Malaysian Malay population in Klang Valley, using photograph on lipstick-cellophane tape technique and the Suzuki and Tsuchihashi classification. A total of 360 subjects (180 males and 180 females) aged 15 and above were included in this study. The lip print was taken by pressing a cellophane tape to the lipstick applied on lip, pasted it onto a plain A4 paper and then photographed using a smart phone camera (OPPO F1). The images were then analysed using Adobe Photoshop software. A lip print image were divided into six sections: upper left, upper middle, upper right, lower right, lower middle and lower left. The Pearson chi-square test showed that there are significant differences between sexes in each section except for the upper middle section. Type V (irregular pattern) was the dominant pattern for the upper left, upper right, lower right and lower left sections (ranging from 71.1% to 86.7% for males and 80.6% to 83.9% for females) while type IV (reticular pattern) was mostly found in upper middle and lower middle section. Malaysian female displayed type V as the dominant lip print pattern in every section (ranging from 39.4% to 83.9%) except upper middle section and for Malaysian male, type V dominated the lip print pattern in all section (ranging from 71.1% to 86.7%) except for the upper and lower middle section. The result of this study can be applied in assisting the human identification for forensic science investigation

PERANCANGAN ULANG IDENTITAS VISUAL SAHID SAHIRMAN MEMORIAL HOSPITAL

PERANCANGAN ULANG IDENTITAS VISUAL SAHID SAHIRMAN MEMORIAL HOSPITAL

PERANCANGAN KOMUNIKASI VISUAL UNTUK MENDUKUNG PUBLIKASI BUKU \"ENSIKLOPEDIA ALAT MUSIK BAMBU JAWA BARAT\"

PERANCANGAN KOMUNIKASI VISUAL UNTUK MENDUKUNG PUBLIKASI BUKU \"ENSIKLOPEDIA ALAT MUSIK BAMBU JAWA BARAT\"