Brand Personality Creation through Advertising

Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation. In this paper we explore the mechanism that builds brand personality with the help of advertising. We integrate advertising models with the theory of brand personality. Our integrated framework leads to a number of propositions that set an agenda in this field. In building our framework we incorporate theories from the fields of marketing (brand equity and advertising), communication science and psychology (personality).Economics ;

Evaluation of the role of soluble and insoluble dietary fibres in affecting the physico-chemical and nutritional characteristics of cereal and dairy based food products

EThOS - Electronic Theses Online ServiceGBUnited Kingdo

The Development of a Benchmark Tool for NoSQL Databases

The aim of this article is to describe a proposed benchmark methodology and software application targeted at measuring the performance of both SQL and NoSQL databases. These represent the results obtained during PhD research (being actually a part of a larger application intended for NoSQL database management). A reason for aiming at this particular subject is the complete lack of benchmarking tools for NoSQL databases, except for YCBS [1] and a benchmark tool made specifically to compare Redis to RavenDB. While there are several well-known benchmarking systems for classical relational databases (starting with the canon TPC-C, TPC-E and TPC-H), on the other side of databases world such tools are mostly missing and seriously needed

Reconsidering African-American identity: aesthetic experiments by post-soul artists

The present study attempts to offer an overview of the Post-Soul aesthetic and its role in re-writing African-American identity and focuses explicitly on three authors: Spike Lee, Touré, and Suzan-Lori Parks. My premise is that Post-Soul art is a direct result of the sweeping changes brought by the post-Civil Rights era in the African- American mentality, which inaugurated a new age in African-American art. Thus, the Post-Soul generation represents blackness as diverse, free to define itself in its own terms; they promote a critical take on black nationalism, and new perspectives on slavery. Most of the Post-Soul artists consider themselves “cultural mulattos,” people able to navigate equally in the white and the black worlds, who programmatically explore the boundaries of blackness, and use non-traditional black cultural influences in their art works. Determined to (re)Signify on both black and white cultural references, Post-Soul artists challenge both stereotypical images of African-American promoted by mainstream culture and, the sometimes, sentimentalized iconic figureheads of their own community

Optical-NIR analysis of globular clusters in the IKN dwarf spheroidal: a complex star formation history

Age, metallicity and spatial distribution of globular clusters (GCs) provide a powerful tool to reconstruct major star-formation episodes in galaxies. IKN is a faint dwarf spheroidal (dSph) in the M81 group of galaxies. It contains five old GCs, which makes it the galaxy with the highest known specific frequency (SN=126). We estimate the photometric age, metallicity and spatial distribution of the poorly studied IKN GCs. We search SDSS for GC candidates beyond the HST field of view, which covers half of IKN. To break the age-metallicity degeneracy in the V-I colour we use WHT/LIRIS Ks-band photometry and derive photometric ages and metallicities by comparison with SSP models in the V,I,Ks colour space. IKN GCs' VIKs colours are consistent with old ages ($\geq\!8$ Gyr) and a metallicity distribution with a higher mean than typical for such a dSph ([Fe/H$]\!\simeq\!-1.4_{-0.2}^{+0.6}$ dex). Their photometric masses range ($0.5 <{\cal M_{\rm GC}}<4\times10^5M_\odot$) implies a high mass ratio between GCs and field stars, of $10.6\%$. Mixture model analysis of the RGB field stars' metallicity suggests that 72\% of the stars may have formed together with the GCs. Using the most massive GC-SFR relation we calculate a SFR of $\sim\!10M_\odot/$yr during its formation epoch. We note that the more massive GCs are closer to the galaxy photometric centre. IKN GCs also appear spatially aligned along a line close to the IKN major-axis and nearly orthogonal to the plane of spatial distribution of galaxies in the M81 group. We identify one new IKN GC candidate based on colour and PSF analysis of the SDSS data. The evidence towards i) broad and high metallicity distribution of the field IKN RGB stars and its GCs, ii) high fraction and iii), spatial alignment of IKN GCs, supports a scenario for tidally triggered complex IKN's SFH in the context of interactions with galaxies in the M81 group.Comment: 12 pages, 9 figures, accepted to A&

Beliefs and attitudes of citizens in the Netherlands towards smart surveillance and privacy

This document presents the Netherlands results of a qualitative study undertaken as part of the SMART project - “Scalable Measures for Automated Recognition Technologies” (SMART; G.A. 261727). The analysis and results are based on a set of 3 focus group discussions comprising of 22 participants from different age groups, which were held in order to examine the awareness, understanding, beliefs and attitudes of ctitizens towards surveillance and privacy. The focus group discussions were conducted in line with a discussion guide consisting of different scenarios aimed at stimulating a discussion among participants. While some scenarios dealt with surveillance in everyday contexts likely to be encountered by the participants, other scenarios were hypothetical in nature and their aim was to elicit the participants’ feelings, beliefs and attitudes in relation to dataveillance, the massive integration of data from different sources and the “security versus privacy” trade-off.Scalable Measures for Automated Recognition Technologies (G.A. 267127). The project was co-financed by the European Union within the Seventh Framework Programme (2007-2013).peer-reviewe