Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust

With the advent of digital technology and social media, mobile phone companies are increasingly turning to emotional marketing to appeal to consumers’ inner preferences. The purpose of this study is to examine the economic consequences of emotional marketing on customer loyalty, while taking into account the mediating variables of brand identity and brand trust. By surveying 647 digitally-savvy consumers in China, the proposed model was empirically validated. The results suggest that emotional marketing plays a crucial role in fostering consumer loyalty towards mobile phone brands, and that brand identity and brand trust play sequential mediating roles in the impact of emotional marketing on consumer loyalty. This research enhances our understanding of emotional marketing and consumer loyalty, and offers valuable insights for mobile phone brands seeking to implement effective emotional marketing strategies

Phosphorus Removal From Aqueous Solution By Adsorption Onto La-modified Clinoptilolite

A La-modified clinoptilolite adsorbent was developed for phosphorus removal from aqueous solution. The effects of operational parameters such as pH, adsorbent dosage, contact time and temperature on phosphorus adsorption were investigated. The results showed that the phosphorus removal ratio of modified clinoptilolite (99.45%) was significantly improved, which was over triple than that of natural ones (31.50%) under optimum conditions. The adsorption process was well described by the pseudo-second-order kinetic model. Moreover, the adsorption data closely fitted the Freundlich isotherm model. The proper pH for phosphorus removal ranged from 5 to 8. The adsorption process was appeared to be controlled by chemical precipitation. The mechanism might involve ion complexation during subsequent adsorption of phosphorus on lanthanum hydroxides. It cost modified clinoptilolite less time to reach equilibrium. The application of modified clinoptilolite is available in wastewater treatment

Phosphorus Removal From Aqueous Solution By Adsorption Onto La-modified Clinoptilolite

A La-modified clinoptilolite adsorbent was developed for phosphorus removal from aqueous solution. The effects of operational parameters such as pH, adsorbent dosage, contact time and temperature on phosphorus adsorption were investigated. The results showed that the phosphorus removal ratio of modified clinoptilolite (99.45%) was significantly improved, which was over triple than that of natural ones (31.50%) under optimum conditions. The adsorption process was well described by the pseudo-second-order kinetic model. Moreover, the adsorption data closely fitted the Freundlich isotherm model. The proper pH for phosphorus removal ranged from 5 to 8. The adsorption process was appeared to be controlled by chemical precipitation. The mechanism might involve ion complexation during subsequent adsorption of phosphorus on lanthanum hydroxides. It cost modified clinoptilolite less time to reach equilibrium. The application of modified clinoptilolite is available in wastewater treatment

Plasma-Catalytic CO₂ Reforming of Toluene over Hydrotalcite-Derived NiFe/(Mg, Al)O_<i>x</i> Catalysts

The removal of tar and CO2 in syngas from biomass gasification is crucial for the upgrading and utilization of syngas. CO2 reforming of tar (CRT) is a potential solution which simultaneously converts the undesirable tar and CO2 to syngas. In this study, a hybrid dielectric barrier discharge (DBD) plasma-catalytic system was developed for the CO2 reforming of toluene, a model tar compound, at a low temperature (∼200 °C) and ambient pressure. Periclase-phase (Mg, Al)Ox nanosheet-supported NiFe alloy catalysts with various Ni/Fe ratios were synthesized from ultrathin Ni-Fe-Mg-Al hydrotalcite precursors and employed in the plasma-catalytic CRT reaction. The result demonstrated that the plasma-catalytic system is promising in promoting the low-temperature CRT reaction by generating synergy between DBD plasma and the catalyst. Among the various catalysts, Ni4Fe1-R exhibited superior activity and stability because of its highest specific surface area, which not only provided sufficient active sites for the adsorption of reactants and intermediates but also enhanced the electric field in the plasma. Furthermore, the stronger lattice distortion of Ni4Fe1-R provided more isolated O2- for CO2 adsorption, and having the most intensive interaction between Ni and Fe in Ni4Fe1-R restrained the catalyst deactivation induced by the segregation of Fe from the alloy to form FeOx. Finally, in situ Fourier transform infrared spectroscopy combined with comprehensive catalyst characterization was used to elucidate the reaction mechanism of the plasma-catalytic CRT reaction and gain new insights into the plasma-catalyst interfacial effect

CC Chemokine Ligand-2: A Promising Target for Overcoming Anticancer Drug Resistance

CC chemokine ligand-2 (CCL2), a proinflammatory chemokine that mediates chemotaxis of multiple immune cells, plays a crucial role in the tumor microenvironment (TME) and promotes tumorigenesis and development. Recently, accumulating evidence has indicated that CCL2 contributes to the development of drug resistance to a broad spectrum of anticancer agents, including chemotherapy, hormone therapy, targeted therapy, and immunotherapy. It has been reported that CCL2 can reduce tumor sensitivity to drugs by inhibiting drug-induced apoptosis, antiangiogenesis, and antitumor immunity. In this review, we mainly focus on elucidating the relationship between CCL2 and resistance as well as the underlying mechanisms. A comprehensive understanding of the role and mechanism of CCL2 in anticancer drug resistance may provide new therapeutic targets for reversing cancer resistance