336 research outputs found

    Preparing to celebrate the liturgy of the word. July-October: from the fourteenth to the thirtieth Sunday in ordinary time, year A.

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    Kensington NS

    Living in Difficult Times: Insights from Ancient Colossae

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    Melbourne, VI

    Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

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    Despite the growing recognition of the critical role of post-sale service on the salesperson-customer relationship, few studies have explored how salesperson service behaviors (SSB) are enhanced through tools such as sales-based customer relationship management (CRM) technology and social media. Using dyadic salesperson-customer data within a business-to-business context, this study analyzes the direct effects of sales-based CRM technology on the behaviors of diligence, information communication, inducements, empathy and sportsmanship. Additionally, the study examines the interactive effects of sales-based CRM technology and social media on these behaviors. The results indicate that sales-based CRM technology has a positive influence on SSBs and that salespeople using CRM technology in conjunction with social media are more likely to exhibit higher levels of SSBs than their counterparts with low social media technology use

    Social media and customer relationship management technologies: Influencing buyer-seller information exchanges

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    Highlights Social media and CRM technology aid salespeople in market sensing and customer-linking activities. Social media utilization enhance the competitive information collection abilities of the seller. CRM techpositively affects seller product information communication, which enablesbuyer information sharing intentions. Sellers capture value from buyers by CRM utilization. Seller experience has significant moderating and explanatory power regarding the use of sales technology. Abstract Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Our research draws from social exchange theory and task-technology fit theory to test a model that examines how salespeople use CRM and social media technologies differentially to support competitive information collection, product information communication, and buyer information sharing. Dyadic data from industrial buyers and sellers is used to analyze the technology-behavior relationships. Our study\u27s results reveal social media use and CRM technology both positively influence buyer-seller information exchanges; however, each technology takes a distinct route to enable the information exchange between the buyer and the seller. The results also suggest that managers need to champion the use of both technology applications to their salesforce

    Automatic Personalization of User Interfaces based on User Interaction Analytics

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    The default user interface (UI) of software applications is the same for all users, even though users differ in terms of their needs and preferences for using the software. UI customization is typically limited to the most advanced and/or highly active users. As a result, a significant proportion of users of a software do not reap the benefits of having a UI that is personalized to them. This disclosure describes techniques to determine and present a personalized UI to each user or an application, with the user’s permission. UI personalization is performed based on analytics of user-permitted data of user interaction and other relevant information. The analysis can be performed by a suitably trained machine learning model which outputs the optimal personalized UI for each user. Model training and execution is performed on the user device, and if the user permits, on a server that trains the model based on aggregated, non-identifiable user data
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