Cross Cultural Differences in Fish Consumption: The SEAFOODplus Consumer Survey in Five European Countries

The objective of this paper is to explore eating and shopping habits related to fish across five European countries. A cross sectional consumer survey was carried out in Belgium, Denmark, Netherlands, Poland, and Spain. A total sample of 4800 consumers was obtained, and the sample was representative within each country for age and region. This study uses descriptive statistics, analysis of variance (ANOVA), and post hoc multiple comparison analysis (Scheffe's) to compare differences between countries. First, a cross-culture overview of fish consumption is given. The average weekly consumption of fish across countries was 1.5 times a week. Spain had by far the highest frequency of fish consumption with almost three times a week, followed by Denmark with 1.4 times a week. The consumption of fish was lowest in the Netherlands. On average, about 80 % of all fish meals were consumed at home. While consumers in Denmark only ate 6 % of their fish outside their homes, this frequency was 31 % in Poland. As expected, the consumption of different product types (e.g., fresh, frozen, ready to eat, canned) or species (e.g., cod, salmon, mackerel, hake) differed a lot across the different countries. This study also reports consumption frequency for wild versus farmed fish. However, it seems that many consumers are not aware if the fish they buy are wild or farmed. Secondly, this study also investigated similarities and differences in shopping habits. Supermarkets and fishmongers were the most often used outlets for purchasing fish across countries. As expected, Spain had the highest frequency of purchasing fish at all types of outlets, except for purchasing directly from the fisherman and own catches, which were highest in Poland. Third, an ANOVA analysis was conducted across countries for most central consumption variables in order to explain differences based on demographic variables such as age, number of children in the household, income and gender

Organic seafood – Principles, markets and perspectives

publishedVersio

Rapport/Report 45/2009 English summary

Denne rapporten presenterer en vurdering av det strategiske konkurransegrunnlaget for den norske torskeoppdrettsbransjen. Sterke og svake sider, muligheter og trusler blir her vurdert, sammen med en vurdering av bransjens samlede strategiske kapabiliteter. Videre retter rapporten fokuset mot markedet og markedskanaler. Her brukes Frankrike som et casemarked, og hovedtrekk ved det franske marked og markedskanaler presenteres og diskuteres opp mot konkurransegrunnlaget for norsk torskeoppdrettsbransje. Ulike alternativer for strategisk tilpasning for norske torskeoppdrettsaktører vurderes. Avslutningsvis pekes det på en del områder hvor det er behov for mer forskningsbasert kunnskap, som arbeidet med denne rapporten har avdekket.Oppdrettstorsk – konkurransegrunnlag, marked og strategiske muligheterRapport/Report 45/2009 English summarypublishedVersio

Rapport/Report 44/2009 English summary

Som et ledd i prosjektet “Oppdrettstorsk – dagens marked og premisser for fremtidig markedsutvikling og strategiske muligheter”, finansiert av VRI Akvakultur, gir denne rapporten en sammenstilling av fire innledende foredrag som ble presentert på en worskhop i anledning partnerskapskonferansen i NCE Aquaculture høsten 2009. Den første presentasjonen dreier seg om kvalitet av fersk oppdrettstorsk, av Margrethe Esaiassen og Hilde Herland. Den neste presentasjonen handler om lønnsomhet i torskeoppdrettsnæringen og hvorvidt dette er mulig, av Atle Mortensen. Den tredje presentasjonen er av Sigurd Rydland fra Taste of North AS, som diskuterer markedspotensialet for oppdrettstorsk. Den siste presentasjonen viser resultatene av en markedstest, av Themis Altintzoglou.Markedsmuligheter for oppdrettstorsk- Innledende foredrag til workshop på partnerskapskonferansen til NCE Aquaculture i Trondheim 10. og 11. november 2009Rapport/Report 44/2009 English summarypublishedVersio

The financial crisis and the wine industry: the performance of niche firms versus mass-market firms

Published under a Creative Commons license (CC BY-NC-ND 4.0) http://www.sciencedirect.com/science/article/pii/S2212977414000258</a