29 research outputs found
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Creating (extra)ordinary heritage through film-induced tourism: The case of Dubrovnik and the Game of Thrones
This chapter brings in the perspective on the practices of (re)producing heritage through film imagery in the UNESCO World Heritage Site. More specifically, the chapter discusses the recurrent practices of tour guides in reshaping and recreating the heritage of the city of Dubrovnik through film imagery related to the popular TV series, Game of Thrones. The analysis finds that Dubrovnik’s heritage has become a melting pot of three or more narratives that require highly skilled professional guides who are able to provide necessary and accurate interpretation of the heritage. However, the real issue is whether Dubrovnik can continue to sustain itself as a significant heritage destination, since it has been increasingly profiled and promoted through film imagery
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(G)A(i)ming at the throne: Social media and the use of visitor-generated content in destination marketing
This chapter brings in the perspective on the interrelatedness of social media and popular culture in destination marketing. More specifically, the chapter examines how the Game of Thrones phenomenon was embedded in Instagram activities of the national DMOs in countries where the filming took place. The analysis finds that the DMOs differ in their destination marketing strategies of associating their social media activities to the popular TV series Game of Thrones: they either have no strategy, guard place authenticity, or fabricate place authenticity. While some DMOs decided to not fully exploit the benefits of Game of Thrones-induced tourism in their online marketing activities, Croatia is argued to have excelled in seizing the given opportunities. The analysis provides support for the use of visitor-generated content to be freely incorporated in DMOs social media activities in order to develop destination images and enhance the authenticity of the place, with special emphasis on popular culture tourism
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Book review: Scott, N., Gao J., and Ma, Jianyu. (Eds.) Visitor Experience Design. Oxfordshire, UK: CAB International. ISBN: 978-1-78639-189-6. (2017). 283 pp.
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Conceptualization of place attachment, self-congruity, and their impacts on word-of-mouth behaviors
The attachment theory and self-congruity theory have been widely used to explain and predict consumer behaviour. Similarly, the two theories have been also used in tourism studies with the aim to explain tourist destination choice. Placing a focus on destination visitors, the literature does not inform on the self-congruity effect among local residents, who also play a very important role in shaping destination image through their voluntary behaviors. The purpose of this paper is twofold. Firstly, the study aims at extending self-image congruence research into the resident literature within the field of tourism, by examining the links between place attachment and self-congruity. The second objective is to propose and demonstrate that (actual, ideal, social, and ideal social self-congruity: a match between resident actual/ideal self-image and place image) is further positively related to residents’ word-of-mouth (WOM) intention
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Deconstructing mass tourism with “upscale, all-year-round” tourism: local residents’ perspective on mechanisms for mitigating seasonality
Tourism destinations, especially those subject to climate and weather conditions, are experiencing serious seasonality issues, and the best way to address these issues is through counter-seasonal strategies (Andriotis, 2005; Butler, 2001; Šegota & Mihalič, 2018). Many authors argue that tourism development and planning should be more inclusive for local residents (Murphy, 1985; Tosun, 2006). However, these decisions are still up to the tourism managers and governments concerned, whereas, as destination hosts, local residents have scarce say in the processes of identifying counter-seasonal strategies due to still feeling uninformed or uninvolved in decision-making activities (Šegota, Mihalič, & Kuščer, 2017). Hence, the main purpose of this study is to provide the perspective of local residents on mechanisms that are needed for transforming a mass tourism destination into the upscale, all-year-round holiday community. This study is framed as a qualitative exploratory research style with local residents’ interviews as the main data source. Data were collected in two mainland coastal destinations – Rovinj in Croatia and Piran in Slovenia. From the findings, it is suggested that local residents might be a valuable resource of opinions and ideas when community's tourism development in relation to seasonality is being questioned. Increasing the quality of private accommodation, and diversification of cultural and outdoor activities are important factors in mitigating seasonality
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Working towards sustainable consumption
This poster presentation is about how an internationally collaborative relationship with industry has been established and enhanced the student experience and employability. In MA module titled Developing Advertising and Promotional Strategies, a partnership with EQUA, a Slovenian company that produced an environmentally friendly reusable bottles, provided a live brief for EQUA's UK launch and paid internship opportunities for the students
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NaÄŤrtovanje potovanj in vloga druĹľbenih omreĹľij pri milenijcih (slo.) / Travel planning and the role of social media among Millennials (eng.)
Vloga družbenih omrežij in potovalne navade milenijcev so med najbolj vročimi raziskovalnimi temami v turizmu, preseneča pa dejstvo, da še vedno zelo malo vemo o obnašanju milenjcev v fazi načrtovanja potovanj. V članku na podlagi kvantitativne raziskave na mednarodnem vzorcu izobraženih milenijcev proučimo značilnosti faze njihovega načrtovanja in spletnega nakupovanja potovanj ter razjasnimo razlike med vplivi posameznih vrst družbenih omrežij
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The impact of self-congruity and evaluation of the place on WOM: Perspectives of tourism destination residents
Residents’ voluntary word-of-mouth (WOM), especially positive WOM, is scarcely investigated. Since different human–place relationship factors influence residents’ WOM, further understanding of how residents evaluate the place affects their voluntary behaviors is essential. Using PLS-based structural equation modeling, this study investigates the linkages between residents’ self-congruity, place satisfaction, engagement, expectations, and WOM. Results based on 313 residents of Ljubljana (Slovenia) and Pula (Croatia) suggest that (1) place satisfaction and place expectations only directly affect one-to-one positive WOM; (2) actual and ideal self-congruities affect place satisfaction, engagement, and expectations; (3) place engagement has a substantial direct impact on both one-to-many and many-to-many WOM; and that (4) actual and ideal social self-congruities have a direct influence on many-to-many WOM. In general, this study adds to the literature by detailing how different WOMs are motivated by various factors via different psychological mechanisms
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Resident perceptions and responses to tourism: individual vs community level impacts
This paper reviews resident tourism attitude research through the lens of the individual- and community-level perceived impacts of and responses to tourism. It explores how perceived impacts of tourism and responses to tourism development have been conceptualised and measured in the existing resident attitudes models published between 1990 and 2020. Three categories of variables were identified and used: antecedent variables, tourism impact variables, and dependent variables. The latter three categories are used to discuss the research topic from the lenses of improvements in measurement instruments. Finally, the paper suggests rethinking the overall conceptualisation of residents’ perceptions of and reactions to tourism – it proposes future research directions to distinguish between individual-level and community-level effects and reactions
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Drinking in style? Literature review of luxury wine consumption
Purpose – This paper aims to review and map the landscape of luxury wine consumption in the multidisciplinary literature. It highlights the key themes of analysis, consumer markets, and common behaviours of luxury wine consumption.
Design/methodology/approach – The paper analyses 85 articles on luxury wine consumption using Leximancer and content analysis.
Findings – Six main topics in the extant literature are identified as follows: product perception, wine price, wine information, consumption behaviour, group, and the China market. Our study revealed the shift in luxury consumption towards affordability, availability, middle-class, younger consumers, and predominately Asian markets.
Research limitations/implications – As a follow-up to this research, empirical research on luxury wine consumption is needed to establish more precise definitions of terms.
Social implications – Wine as a product is susceptible to societal changes and preferences, positioning it between old and common luxury.
Originality/value – This research offers theoretical insights into research on luxury wine, including how the literature reflects recent societal changes. It also provides a roadmap for future research in this field